ElephantNY
Done-For-You Google News Service

Get your news site into Google News in 30 days — or we'll fix it free.

90% of news sites can't get past Google News Publisher Center review because they're missing 5-10 specific technical requirements. We deploy them all in 2 weeks. Then we maintain compliance month-after-month.

5
NYC sites we operate
2,050+
Articles in Google News
165/day
Articles published
30d
Avg. inclusion timeline

Why most news sites can't get into Google News

It's almost never about content quality. It's about 19 specific technical signals. Most news sites are missing 5-10 of them.

The hidden requirements

Google's Publisher Center requirements page lists ~6 things. The actual technical bar is much higher: NewsArticle JSON-LD schema, news sitemap with news:news XML namespace, BreadcrumbList schema, article author schema with sameAs links, publishing velocity, mobile signals, sitemap declaration in robots.txt, canonical tags, Open Graph metadata, organization logo schema...

If even 3 of these are missing, your application sits in review limbo or gets quietly rejected. The technical foundation is the entire game.

What happens when you DIY

  • Apply too early → 6+ month rejection cooldown
  • Schema half-implemented → Google ignores your articles
  • News sitemap wrong namespace → silent failure, no error
  • Author info missing → E-E-A-T fails, articles deprioritized
  • Inconsistent publishing → Google flags as low-velocity
  • Most teams burn 3-6 months learning these the hard way.

Our system: built on 5 NYC sites, deployed for you

We don't theorize. We run our own publication network — the same system we install for clients.

What we deploy

  • NewsArticle + BreadcrumbList JSON-LD on every article template
  • Person schema with sameAs links for E-E-A-T
  • news-sitemap.xml with proper news:news namespace, auto-updating
  • sitemap_index.xml + robots.txt declaration
  • Article-level metadata: article:published_time, og:image, canonical
  • Organization JSON-LD with logo schema
  • IndexNow integration (Bing + Yandex bonus discovery)
  • Google Search Console verification + sitemap submission
  • Publisher Center application filed by us with proper categorization
  • Content velocity setup — AI-assisted publishing pipeline if you don't have one

Our proof

We don't show you slides. We show you our domains.

Made in NYC
588 articles
100/100 score
NYC Pulse
287 articles
indexed
NYC Restaurant Voice
375 articles
in Google News
NYC Business Pulse
596 articles
auto-velocity

Visit any of these. View source. Inspect the schema. The system you'll buy is the same system running there right now.

The process: 2 weeks setup, then auto-pilot

Every step has a fixed deliverable. No mystery. No mission creep.

1
Day 0-1

Discovery + Audit

  • 30-min kickoff call
  • WP admin access, brand asset transfer
  • Full 19-point audit baseline
  • Custom deployment plan
2
Days 2-7

Schema + Foundation

  • NewsArticle, BreadcrumbList, Person JSON-LD deploy
  • Open Graph + canonical fixes
  • Organization + logo schema
  • Mobile + viewport audit
  • Schema validator: 100% passing
3
Days 8-12

Sitemap + Indexing

  • news-sitemap.xml with news:news namespace
  • sitemap_index.xml chain configured
  • robots.txt sitemap declaration
  • Search Console verification + submit
  • IndexNow keys (Bing + Yandex)
4
Days 13-14

Publisher Center + Launch

  • Audit re-run: confirm 95+ score
  • Publisher Center application filed
  • First batch of articles indexed
  • Handoff PDF + monthly reporting begins

Then ongoing (monthly retainer)

Simple, transparent pricing

One-time setup fee + month-to-month retainer. Cancel anytime. 30-day money-back guarantee before deployment begins.

Standard

For news sites and blogs ready to enter Google News
$1,500/mo
+ $4,500 one-time setup
  • Full schema deployment (NewsArticle, BreadcrumbList, Person, Organization)
  • news-sitemap.xml with news:news namespace, auto-updating
  • Publisher Center application filed by us
  • Content velocity setup (8-15 articles/week if needed)
  • IndexNow integration (Bing + Yandex)
  • Google Search Console setup
  • Monthly indexation report (PDF)
  • Email support — <24hr response
📨 Get Custom Proposal First month: $6,000 · paid by wire after we agree on scope

Enterprise

For multi-domain operators & larger publications
$6,000/mo
+ $8,500 one-time setup
  • Everything in Premium
  • Custom programmatic landing pages (long-tail SEO)
  • Up to 500 pages built from your archive + structured data
  • Pillar page auto-generation (topic clustering)
  • Dedicated Slack channel
  • Weekly strategy call (Yasin direct)
  • SLA on all indexation issues
  • White-glove migration if you switch CMS
📨 Get Custom Proposal First month: $14,500 · paid by wire after we agree on scope

💳 How payment works: Submit the form below — we send a detailed proposal + invoice within 24 hours via email. Payment via secure wire transfer (USD). Setup fee + first month due upfront. Monthly retainer billed on the 1st thereafter — cancel anytime, no contract. No live calls required (call available on request).

Get Your Custom Proposal

Reply within 24 hours · No call required · Available worldwide

No spam. We reply to every request within 24 hours.

or schedule a call →

🌍 Serving news publishers worldwide — US, UK, EU, Australia, Latin America, Middle East, Türkiye

🛡️

30-Day Money-Back Guarantee

If we haven't shipped your schema deployment within 14 days, or if your audit score isn't ≥95 by day 14, we refund 100% of the setup fee. No questions, no friction.

What's in each tier

Feature Standard Premium Enterprise
Schema deploy (5 types)
News sitemap
Publisher Center app filed
IndexNow integration
Content velocity setup
Monthly indexation report
5-site cross-syndication
Editorial mentions2-4/mo4-8/mo
Strategy call cadenceNoneQuarterlyWeekly
Custom programmatic pagesUp to 500
Pillar page generation
Dedicated SlackEmailPriorityChannel
Response SLA24hr4hr1hr

Frequently Asked Questions

If your question isn't here, we answer most discovery calls within 24 hours.

How long does Google News inclusion take?

Setup is 2 weeks. Once submitted to Publisher Center, Google reviews applications in 1-4 weeks. Most clients see Google News traffic within 30-45 days of going live.

If your site already has a strong content history, inclusion can happen in days. If you're starting fresh, we run a 30-day publishing velocity ramp before applying.

What if Google rejects our application?

Two layers of protection: (1) We don't apply until our 19-point audit shows 95+. (2) If Google rejects for a technical reason within our scope, we fix and re-apply at no charge.

We have never had a rejection on technical grounds for any client we've prepared. Editorial rejections (e.g. Google deeming the topic non-newsworthy) are out of our scope but extremely rare.

Do you guarantee Google News inclusion?

We guarantee that your site meets every published Google News technical requirement. Final inclusion is Google's editorial decision — but with all technical boxes checked, the rejection rate from our pipeline is zero.

What's the difference between tiers?

Standard handles all the schema, sitemap, and Publisher Center work. Perfect for sites that already publish regularly.

Premium adds cross-syndication on our 5-site NYC network for backlink + visibility lift. Best for new sites that need to build authority fast.

Enterprise adds custom programmatic landing pages + dedicated support. Best for sites with large archives or multi-location/multi-vertical content.

Can I cancel?

Monthly retainer is month-to-month. Cancel anytime via your Stripe billing portal — no penalty, no contract.

Setup fee is one-time, non-refundable after deployment work begins. Before then, our 30-day money-back guarantee covers you fully.

Do you handle WordPress sites only?

WordPress is our core, but we've deployed schema on Ghost, Webflow, custom Next.js, and Shopify Plus. Bring any modern stack — we'll adapt.

Will this work for non-English sites?

Yes. Schema is language-agnostic. We've deployed for Turkish, Spanish, and German publications. Google News supports 70+ languages.

What if our content quality is the issue, not technical?

We tell you. Our Day 1 audit covers content velocity, originality signals, and editorial structure. If quality is the bottleneck, we recommend either (a) our content velocity service or (b) holding off on Google News and focusing elsewhere first.

We don't sell deployments to sites that won't pass review — wastes everyone's time.

Who actually does the work?

Yasin Kaya (founder, runs deployments) and a small team of 2-3 specialists. No outsourcing, no offshoring. All work is shipped from NYC.

Will I get traffic guarantees?

No, and you should be skeptical of anyone who guarantees Google traffic. We guarantee technical compliance and Publisher Center submission. Traffic depends on your topic, content, and Google's editorial discretion.

That said: across our own 5-site network, we average a 3-5x organic traffic lift within 90 days of full Google News integration. Your mileage varies.

What if I just want help with the audit, not the full service?

We don't sell standalone audits — but our free 19-point audit gives you the full breakdown. If you want a 1:1 walkthrough of the audit results, that's a $500 one-time consultation.

Can you help with Bing News, Apple News, or Yandex News too?

Yes. The technical foundation overlaps significantly. Bing News is included in all tiers (covered by our IndexNow integration). Apple News and Yandex News are available as add-ons ($1,500 setup each).

Why is the setup fee separate from the monthly retainer?

Setup is fixed scope: ~40-60 hours of senior engineering work plus the Publisher Center application. The monthly retainer covers ongoing maintenance — much lighter touch (~5-10 hours/month).

Pricing them separately keeps the retainer affordable. Bundling would mean a $3,500/mo entry tier, which is needlessly expensive for sites that only want maintenance.

How is this different from buying SEO services on Fiverr or Upwork?

Schema deployment for Google News is a niche skill. Fiverr/Upwork sellers will give you generic SEO checklists, not Google News-specific schema with proper namespacing. We've seen sites pay $2,000+ for "Google News optimization" that consisted of literally pasting NewsArticle JSON-LD onto a homepage. That gets you nowhere.

We do this exact work on 5 sites we operate ourselves. The deliverable is identical.

What happens after I book a call?

Here's the full flow from first call to deployment:

  1. 30-min strategy call (Calendly) — we walk through your site's audit, confirm scope, answer questions, and pick a tier together
  2. Within 24 hours — we send a detailed invoice via secure wire transfer (USD) with bank routing details
  3. Wire arrives (1-3 business days) — onboarding email goes out automatically
  4. Onboarding form (5 min) — you give us WP admin access + brand info
  5. Kickoff call within 48 hours of payment — deployment starts the same week
  6. Day 14 — Publisher Center application submitted, monthly retainer begins

No contracts to sign. Monthly retainer is month-to-month — cancel anytime.

Built by operators, not consultants

We don't talk SEO theory. We run the system on our own production sites.

Yasin Kaya — Founder, Lead Engineer

10+ years in technical SEO and full-stack development. Built ElephantNY's entire AI media network from scratch. Operates 5 NYC sites publishing 165 AI-generated articles per day.

Specialty: programmatic SEO at scale, schema architecture, AI content pipelines. Based in NYC.

Hasan Orgun — Co-Founder, SEO Strategy

Performance-focused SEO operator. Has shipped Google News inclusion for clients across hospitality, business, and lifestyle verticals.

Specialty: technical compliance, content velocity, performance measurement.

Ready to get into Google News?

Two paths: see the pricing above, or book a 30-min strategy call. Either way, we're working on your site this week.

See pricing → 📨 Get Custom Proposal 🔍 Run free audit