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		<title>ELEPHANT NY</title>
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			<guid><![CDATA[https://elephantny.com/ctvs-pod-bidding-revolution-how-ad-tech-giants-are-weaponizing-live-sports-ads-for-2026/]]></guid>
			<link><![CDATA[https://elephantny.com/ctvs-pod-bidding-revolution-how-ad-tech-giants-are-weaponizing-live-sports-ads-for-2026/]]></link>
			<title>CTV’s Pod Bidding Revolution: How Ad Tech Giants Are Weaponizing Live Sports Ads for 2026</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:24:55 +0000]]></pubDate>
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			<title>Blog</title>
			<pubDate><![CDATA[Wed, 28 Jan 2026 22:52:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/googles-ai-max-expansion-another-layer-of-automation-theater-while-alphabet-prints-billions/]]></guid>
			<link><![CDATA[https://elephantny.com/googles-ai-max-expansion-another-layer-of-automation-theater-while-alphabet-prints-billions/]]></link>
			<title>Google’s AI Max Expansion: Another Layer of Automation Theater While Alphabet Prints Billions</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:56:03 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/x-finally-stops-dragging-its-feet-with-ad-platform-overhaul-a-decade-late-and-dollars-short/]]></guid>
			<link><![CDATA[https://elephantny.com/x-finally-stops-dragging-its-feet-with-ad-platform-overhaul-a-decade-late-and-dollars-short/]]></link>
			<title>X Finally Stops Dragging Its Feet with Ad Platform Overhaul — A Decade Late and Dollars Short</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:55:41 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/how-indian-railways-weaponized-gamification-to-crush-fare-evasion/]]></guid>
			<link><![CDATA[https://elephantny.com/how-indian-railways-weaponized-gamification-to-crush-fare-evasion/]]></link>
			<title>How Indian Railways Weaponized Gamification to Crush Fare Evasion</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:55:22 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/netflix-crushes-prime-video-in-ad-reach-as-ad-supported-streaming-becomes-the-new-normal/]]></guid>
			<link><![CDATA[https://elephantny.com/netflix-crushes-prime-video-in-ad-reach-as-ad-supported-streaming-becomes-the-new-normal/]]></link>
			<title>Netflix Crushes Prime Video in Ad Reach as Ad-Supported Streaming Becomes the New Normal</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:55:06 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-marketings-reckless-disregard-for-the-cto-is-a-time-bomb-waiting-to-explode/]]></guid>
			<link><![CDATA[https://elephantny.com/why-marketings-reckless-disregard-for-the-cto-is-a-time-bomb-waiting-to-explode/]]></link>
			<title>Why Marketing’s Reckless Disregard for the CTO Is a Time Bomb Waiting to Explode</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:54:34 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/claires-comeback-squishies-asmr-and-the-hollow-quest-to-reclaim-girlhood/]]></guid>
			<link><![CDATA[https://elephantny.com/claires-comeback-squishies-asmr-and-the-hollow-quest-to-reclaim-girlhood/]]></link>
			<title>Claire’s Comeback: Squishies, ASMR, and the Hollow Quest to Reclaim Girlhood</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:54:15 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/vue-enlists-taika-waititi-in-desperate-bid-to-rescue-movie-theaters-from-streamings-smothering-grip/]]></guid>
			<link><![CDATA[https://elephantny.com/vue-enlists-taika-waititi-in-desperate-bid-to-rescue-movie-theaters-from-streamings-smothering-grip/]]></link>
			<title>Vue Enlists Taika Waititi in Desperate Bid to Rescue Movie Theaters from Streaming’s Smothering Grip</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:53:57 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/lenovos-latest-stunt-becky-g-ai-and-the-soccer-kit-art-grift/]]></guid>
			<link><![CDATA[https://elephantny.com/lenovos-latest-stunt-becky-g-ai-and-the-soccer-kit-art-grift/]]></link>
			<title>Lenovo’s Latest Stunt: Becky G, AI, and the Soccer Kit Art Grift</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:53:30 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/budweisers-150th-anniversary-campaign-a-red-white-and-blue-overkill/]]></guid>
			<link><![CDATA[https://elephantny.com/budweisers-150th-anniversary-campaign-a-red-white-and-blue-overkill/]]></link>
			<title>Budweiser’s 150th Anniversary Campaign: A Red, White, and Blue Overkill</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:53:15 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/raos-hires-goodby-silverstein-partners-to-fake-iconic-status-because-authenticity-was-too-hard/]]></guid>
			<link><![CDATA[https://elephantny.com/raos-hires-goodby-silverstein-partners-to-fake-iconic-status-because-authenticity-was-too-hard/]]></link>
			<title>Rao’s Hires Goodby Silverstein &#038; Partners to Fake Iconic Status—Because Authenticity Was Too Hard</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 13:52:59 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/structured-data-for-google-ai-overviews-why-publishers-are-already-behind-before-they-even-start-2/]]></guid>
			<link><![CDATA[https://elephantny.com/structured-data-for-google-ai-overviews-why-publishers-are-already-behind-before-they-even-start-2/]]></link>
			<title>Structured Data for Google AI Overviews: Why Publishers Are Already Behind Before They Even Start</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 07:31:11 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-seo-agency-grift-in-2026-why-most-publishers-are-paying-for-vanity-metrics-and-false-promises-2/]]></guid>
			<link><![CDATA[https://elephantny.com/the-seo-agency-grift-in-2026-why-most-publishers-are-paying-for-vanity-metrics-and-false-promises-2/]]></link>
			<title>The SEO Agency Grift in 2026: Why Most Publishers Are Paying for Vanity Metrics and False Promises</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 07:31:01 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-seo-agency-grift-in-2026-why-most-publishers-are-paying-for-vanity-metrics-and-false-promises/]]></guid>
			<link><![CDATA[https://elephantny.com/the-seo-agency-grift-in-2026-why-most-publishers-are-paying-for-vanity-metrics-and-false-promises/]]></link>
			<title>The SEO Agency Grift in 2026: Why Most Publishers Are Paying for Vanity Metrics and False Promises</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 06:05:45 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/structured-data-for-google-ai-overviews-why-publishers-are-already-behind-before-they-even-start/]]></guid>
			<link><![CDATA[https://elephantny.com/structured-data-for-google-ai-overviews-why-publishers-are-already-behind-before-they-even-start/]]></link>
			<title>Structured Data for Google AI Overviews: Why Publishers Are Already Behind Before They Even Start</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 06:04:56 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ai-content-detector-accuracy-in-2026-why-your-safety-net-is-garbage-and-hurting-your-strategy/]]></guid>
			<link><![CDATA[https://elephantny.com/ai-content-detector-accuracy-in-2026-why-your-safety-net-is-garbage-and-hurting-your-strategy/]]></link>
			<title>AI Content Detector Accuracy in 2026: Why Your &#8216;Safety Net&#8217; Is Garbage and Hurting Your Strategy</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 06:03:56 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/google-search-console-discover-traffic-attribution-the-broken-metric-publishers-pretend-to-understand/]]></guid>
			<link><![CDATA[https://elephantny.com/google-search-console-discover-traffic-attribution-the-broken-metric-publishers-pretend-to-understand/]]></link>
			<title>Google Search Console Discover Traffic Attribution: The Broken Metric Publishers Pretend to Understand</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 06:03:28 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/core-web-vitals-signal-weight-is-overhyped-bullshit-heres-what-actually-moves-the-needle/]]></guid>
			<link><![CDATA[https://elephantny.com/core-web-vitals-signal-weight-is-overhyped-bullshit-heres-what-actually-moves-the-needle/]]></link>
			<title>Core Web Vitals Signal Weight Is Overhyped Bullshit &#8211; Here&#8217;s What Actually Moves the Needle</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 06:02:43 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-indexnow-is-a-peak-nothingburger-debunking-the-instant-indexing-cargo-cult-for-publishers/]]></guid>
			<link><![CDATA[https://elephantny.com/why-indexnow-is-a-peak-nothingburger-debunking-the-instant-indexing-cargo-cult-for-publishers/]]></link>
			<title>Why IndexNow Is a Peak Nothingburger: Debunking the &#8216;Instant Indexing&#8217; Cargo Cult for Publishers</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 06:01:54 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/yoast-and-rank-math-ai-features-the-lazy-grift-thats-killing-publisher-seo-in-2026/]]></guid>
			<link><![CDATA[https://elephantny.com/yoast-and-rank-math-ai-features-the-lazy-grift-thats-killing-publisher-seo-in-2026/]]></link>
			<title>Yoast and Rank Math AI Features: The Lazy Grift That&#8217;s Killing Publisher SEO in 2026</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 06:01:07 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/agentic-marketings-multicultural-mirage-why-the-industry-still-cant-get-it-right/]]></guid>
			<link><![CDATA[https://elephantny.com/agentic-marketings-multicultural-mirage-why-the-industry-still-cant-get-it-right/]]></link>
			<title>Agentic Marketing’s Multicultural Mirage: Why The Industry Still Can’t Get It Right</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 05:03:26 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/publishers-ditch-old-school-ad-sales-for-outcome-obsessed-teams-about-damn-time/]]></guid>
			<link><![CDATA[https://elephantny.com/publishers-ditch-old-school-ad-sales-for-outcome-obsessed-teams-about-damn-time/]]></link>
			<title>Publishers Ditch Old-School Ad Sales for Outcome-Obsessed Teams — About Damn Time</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 05:03:11 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/middle-east-war-shatters-advertising-budgets-with-unpriceable-uncertainty/]]></guid>
			<link><![CDATA[https://elephantny.com/middle-east-war-shatters-advertising-budgets-with-unpriceable-uncertainty/]]></link>
			<title>Middle East War Shatters Advertising Budgets with Unpriceable Uncertainty</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 05:02:56 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tj-palma-from-college-athlete-to-airbnb-hustler-to-love-islands-reluctant-content-king/]]></guid>
			<link><![CDATA[https://elephantny.com/tj-palma-from-college-athlete-to-airbnb-hustler-to-love-islands-reluctant-content-king/]]></link>
			<title>TJ Palma: From College Athlete to Airbnb Hustler to Love Island’s Reluctant Content King</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 05:02:39 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/push-notifications-and-peer-sharing-are-quietly-hijacking-publisher-traffic-and-no-ones-talking-about-it/]]></guid>
			<link><![CDATA[https://elephantny.com/push-notifications-and-peer-sharing-are-quietly-hijacking-publisher-traffic-and-no-ones-talking-about-it/]]></link>
			<title>Push Notifications and Peer Sharing Are Quietly Hijacking Publisher Traffic — And No One’s Talking About It</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 05:02:23 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/amcs-upfront-playbook-more-than-just-nostalgia-its-a-sports-and-franchise-power-grab/]]></guid>
			<link><![CDATA[https://elephantny.com/amcs-upfront-playbook-more-than-just-nostalgia-its-a-sports-and-franchise-power-grab/]]></link>
			<title>AMC’s Upfront Playbook: More Than Just Nostalgia, It’s a Sports and Franchise Power Grab</title>
			<pubDate><![CDATA[Thu, 30 Apr 2026 05:02:08 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/meta-throws-open-its-ad-platform-to-third-party-ai-brace-for-the-next-wave-of-marketing-automation-bullshit/]]></guid>
			<link><![CDATA[https://elephantny.com/meta-throws-open-its-ad-platform-to-third-party-ai-brace-for-the-next-wave-of-marketing-automation-bullshit/]]></link>
			<title>Meta Throws Open Its Ad Platform to Third-Party AI — Brace for the Next Wave of Marketing Automation Bullshit</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 23:03:42 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/uk-ad-spend-soars-to-46-7bn-in-2025-yet-its-not-all-roses-for-the-market/]]></guid>
			<link><![CDATA[https://elephantny.com/uk-ad-spend-soars-to-46-7bn-in-2025-yet-its-not-all-roses-for-the-market/]]></link>
			<title>UK Ad Spend Soars to £46.7bn in 2025 — Yet It’s Not All Roses for the Market</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 23:03:26 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/retail-medias-growth-nightmare-silos-shitty-metrics-and-industry-spin-are-killing-profitability/]]></guid>
			<link><![CDATA[https://elephantny.com/retail-medias-growth-nightmare-silos-shitty-metrics-and-industry-spin-are-killing-profitability/]]></link>
			<title>Retail Media’s Growth Nightmare: Silos, Shitty Metrics, and Industry Spin Are Killing Profitability</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 23:03:02 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/evening-news-ratings-collapse-cbs-tanks-below-4-million-wnt-alone-shows-growth/]]></guid>
			<link><![CDATA[https://elephantny.com/evening-news-ratings-collapse-cbs-tanks-below-4-million-wnt-alone-shows-growth/]]></link>
			<title>Evening News Ratings Collapse: CBS Tanks Below 4 Million, WNT Alone Shows Growth</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 23:02:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/gma-shrinks-todays-morning-news-demo-lead-as-all-networks-show-gains-but-dont-call-it-a-comeback/]]></guid>
			<link><![CDATA[https://elephantny.com/gma-shrinks-todays-morning-news-demo-lead-as-all-networks-show-gains-but-dont-call-it-a-comeback/]]></link>
			<title>GMA Shrinks Today’s Morning News Demo Lead as All Networks Show Gains — But Don’t Call It a Comeback</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 23:02:32 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/linda-yaccarinos-defense-of-xs-ad-business-a-pr-smoke-screen-for-elons-revenue-collapse/]]></guid>
			<link><![CDATA[https://elephantny.com/linda-yaccarinos-defense-of-xs-ad-business-a-pr-smoke-screen-for-elons-revenue-collapse/]]></link>
			<title>Linda Yaccarino’s Defense of X’s Ad Business: A PR Smoke Screen for Elon’s Revenue Collapse</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 23:02:19 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/amazons-70-billion-ad-revenue-is-the-real-reason-aws-keeps-roaring-and-ai-gets-fed/]]></guid>
			<link><![CDATA[https://elephantny.com/amazons-70-billion-ad-revenue-is-the-real-reason-aws-keeps-roaring-and-ai-gets-fed/]]></link>
			<title>Amazon’s $70 Billion Ad Revenue Is the Real Reason AWS Keeps Roaring and AI Gets Fed</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 23:02:05 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/omnicoms-ai-gambit-finally-ditching-the-ad-tech-parasites-that-bleed-the-industry-dry/]]></guid>
			<link><![CDATA[https://elephantny.com/omnicoms-ai-gambit-finally-ditching-the-ad-tech-parasites-that-bleed-the-industry-dry/]]></link>
			<title>Omnicom’s AI Gambit: Finally Ditching the Ad Tech Parasites That Bleed the Industry Dry</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:23:14 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/possible-miami-reveals-ais-double-edged-sword-promise-crushed-by-hype-and-half-baked-execution/]]></guid>
			<link><![CDATA[https://elephantny.com/possible-miami-reveals-ais-double-edged-sword-promise-crushed-by-hype-and-half-baked-execution/]]></link>
			<title>Possible Miami Reveals AI’s Double-Edged Sword: Promise Crushed by Hype and Half-Baked Execution</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:23:00 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/omnicoms-agency-graveyard-grows-180-and-adameveddb-ny-cannibalized-into-lola-usa/]]></guid>
			<link><![CDATA[https://elephantny.com/omnicoms-agency-graveyard-grows-180-and-adameveddb-ny-cannibalized-into-lola-usa/]]></link>
			<title>Omnicom’s Agency Graveyard Grows: 180 and adam&#038;eveDDB NY Cannibalized Into Lola USA</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:22:44 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-retail-media-budgets-are-getting-hijacked-by-smart-shelves-and-no-ones-talking-about-it/]]></guid>
			<link><![CDATA[https://elephantny.com/why-retail-media-budgets-are-getting-hijacked-by-smart-shelves-and-no-ones-talking-about-it/]]></link>
			<title>Why Retail Media Budgets Are Getting Hijacked by Smart Shelves and No One’s Talking About It</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:22:25 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-cws-streaming-hustle-espn-and-roku-deals-reveal-a-network-desperate-to-escape-linear-mediocrity/]]></guid>
			<link><![CDATA[https://elephantny.com/the-cws-streaming-hustle-espn-and-roku-deals-reveal-a-network-desperate-to-escape-linear-mediocrity/]]></link>
			<title>The CW’s Streaming Hustle: ESPN and Roku Deals Reveal a Network Desperate to Escape Linear Mediocrity</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:22:11 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-pop-star-collab-grift-what-maybelline-nespresso-and-joaquina-got-right-that-your-agency-didnt/]]></guid>
			<link><![CDATA[https://elephantny.com/the-pop-star-collab-grift-what-maybelline-nespresso-and-joaquina-got-right-that-your-agency-didnt/]]></link>
			<title>The Pop Star Collab Grift: What Maybelline, Nespresso, and Joaquina Got Right That Your Agency Didn&#8217;t</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:21:54 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/iprospect-north-america-ceo-liz-rutgersson-exits-after-under-three-years-dentsus-perpetual-executive-carousel-spins-on/]]></guid>
			<link><![CDATA[https://elephantny.com/iprospect-north-america-ceo-liz-rutgersson-exits-after-under-three-years-dentsus-perpetual-executive-carousel-spins-on/]]></link>
			<title>iProspect North America CEO Liz Rutgersson Exits After Under Three Years—Dentsu’s Perpetual Executive Carousel Spins On</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:21:36 +0000]]></pubDate>
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