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		<title>ELEPHANT NY</title>
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			<title>Blog</title>
			<pubDate><![CDATA[Wed, 28 Jan 2026 22:52:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/beehiivs-feature-spree-polishing-the-platform-or-just-noise-in-the-creator-wars/]]></guid>
			<link><![CDATA[https://elephantny.com/beehiivs-feature-spree-polishing-the-platform-or-just-noise-in-the-creator-wars/]]></link>
			<title>Beehiiv’s Feature Spree: Polishing the Platform or Just Noise in the Creator Wars?</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:51:49 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/sports-marketings-lazy-pivot-agencies-hiring-ex-athletes-wont-save-your-brand/]]></guid>
			<link><![CDATA[https://elephantny.com/sports-marketings-lazy-pivot-agencies-hiring-ex-athletes-wont-save-your-brand/]]></link>
			<title>Sports Marketing’s Lazy Pivot: Agencies Hiring Ex-Athletes Won’t Save Your Brand</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:51:31 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/nikes-boston-marathon-billboard-backlash-sparks-inclusive-riposte-from-asics-and-ecco/]]></guid>
			<link><![CDATA[https://elephantny.com/nikes-boston-marathon-billboard-backlash-sparks-inclusive-riposte-from-asics-and-ecco/]]></link>
			<title>Nike’s Boston Marathon Billboard Backlash Sparks Inclusive Riposte From Asics and Ecco</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:51:22 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/taste-trumps-tech-why-ais-ubiquity-means-creativity-not-code-wins-marketing-wars/]]></guid>
			<link><![CDATA[https://elephantny.com/taste-trumps-tech-why-ais-ubiquity-means-creativity-not-code-wins-marketing-wars/]]></link>
			<title>Taste Trumps Tech: Why AI’s Ubiquity Means Creativity, Not Code, Wins Marketing Wars</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:51:13 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/coca-colas-world-cup-tv-ads-are-just-the-tip-of-their-sports-marketing-iceberg/]]></guid>
			<link><![CDATA[https://elephantny.com/coca-colas-world-cup-tv-ads-are-just-the-tip-of-their-sports-marketing-iceberg/]]></link>
			<title>Coca-Cola’s World Cup TV Ads Are Just the Tip of Their Sports Marketing Iceberg</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:51:03 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/devonshires-breaks-legal-mold-with-first-ever-cmo-hire-and-its-about-time/]]></guid>
			<link><![CDATA[https://elephantny.com/devonshires-breaks-legal-mold-with-first-ever-cmo-hire-and-its-about-time/]]></link>
			<title>Devonshires Breaks Legal Mold with First-Ever CMO Hire — And It’s About Time</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:50:53 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/stop-pretending-your-marketing-career-is-accidental-and-start-owning-your-climb/]]></guid>
			<link><![CDATA[https://elephantny.com/stop-pretending-your-marketing-career-is-accidental-and-start-owning-your-climb/]]></link>
			<title>Stop Pretending Your Marketing Career Is Accidental and Start Owning Your Climb</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:50:43 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/holland-barretts-latest-campaign-proves-quick-visibility-gains-arent-magic-just-smart-execution/]]></guid>
			<link><![CDATA[https://elephantny.com/holland-barretts-latest-campaign-proves-quick-visibility-gains-arent-magic-just-smart-execution/]]></link>
			<title>Holland &#038; Barrett’s Latest Campaign Proves Quick Visibility Gains Aren’t Magic, Just Smart Execution</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:50:33 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/lucky-saints-electrolyte-lager-is-a-half-baked-white-space-play-that-tiktok-shops-wont-save/]]></guid>
			<link><![CDATA[https://elephantny.com/lucky-saints-electrolyte-lager-is-a-half-baked-white-space-play-that-tiktok-shops-wont-save/]]></link>
			<title>Lucky Saint’s Electrolyte Lager Is a Half-Baked ‘White Space’ Play That TikTok Shops Won’t Save</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:50:20 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/santanders-global-branding-push-marketing-theater-or-growth-engine/]]></guid>
			<link><![CDATA[https://elephantny.com/santanders-global-branding-push-marketing-theater-or-growth-engine/]]></link>
			<title>Santander’s Global Branding Push: Marketing Theater or Growth Engine?</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:50:09 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/fox-news-sunday-hits-30-proof-that-legacy-media-clings-to-yesterdays-ratings-playbook/]]></guid>
			<link><![CDATA[https://elephantny.com/fox-news-sunday-hits-30-proof-that-legacy-media-clings-to-yesterdays-ratings-playbook/]]></link>
			<title>Fox News Sunday Hits 30 — Proof That Legacy Media Clings to Yesterday&#8217;s Ratings Playbook</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:49:59 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/hps-stealth-streaming-play-turning-your-laptop-into-an-ad-farm/]]></guid>
			<link><![CDATA[https://elephantny.com/hps-stealth-streaming-play-turning-your-laptop-into-an-ad-farm/]]></link>
			<title>HP&#8217;s Stealth Streaming Play: Turning Your Laptop Into an Ad Farm</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:49:49 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/cbs-morning-show-growth-breaks-the-mold-amid-nbcs-today-dominance/]]></guid>
			<link><![CDATA[https://elephantny.com/cbs-morning-show-growth-breaks-the-mold-amid-nbcs-today-dominance/]]></link>
			<title>CBS Morning Show Growth Breaks the Mold Amid NBC’s ‘Today’ Dominance</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:49:40 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/nbcs-jenna-bush-hager-scores-a-rare-scoop-interviewing-four-former-u-s-presidents-at-the-whcd/]]></guid>
			<link><![CDATA[https://elephantny.com/nbcs-jenna-bush-hager-scores-a-rare-scoop-interviewing-four-former-u-s-presidents-at-the-whcd/]]></link>
			<title>NBC’s Jenna Bush Hager Scores a Rare Scoop Interviewing Four Former U.S. Presidents at the WHCD</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:49:29 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/nbc-and-cbs-evening-news-actually-gain-ground-in-the-key-demo-but-dont-celebrate-yet/]]></guid>
			<link><![CDATA[https://elephantny.com/nbc-and-cbs-evening-news-actually-gain-ground-in-the-key-demo-but-dont-celebrate-yet/]]></link>
			<title>NBC and CBS Evening News Actually Gain Ground in the Key Demo — But Don’t Celebrate Yet</title>
			<pubDate><![CDATA[Sat, 25 Apr 2026 00:49:18 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/code-and-theory-hires-jj-schmuckler-to-babysit-cmos-lost-in-the-ai-fog-4/]]></guid>
			<link><![CDATA[https://elephantny.com/code-and-theory-hires-jj-schmuckler-to-babysit-cmos-lost-in-the-ai-fog-4/]]></link>
			<title>Code and Theory Hires JJ Schmuckler to Babysit CMOs Lost in the AI Fog</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 21:20:04 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tim-cook-made-apple-ads-invisible-gold-john-ternus-faces-the-nightmare-of-scaling-that-secret-sauce-4/]]></guid>
			<link><![CDATA[https://elephantny.com/tim-cook-made-apple-ads-invisible-gold-john-ternus-faces-the-nightmare-of-scaling-that-secret-sauce-4/]]></link>
			<title>Tim Cook Made Apple Ads Invisible Gold; John Ternus Faces the Nightmare of Scaling That Secret Sauce</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 21:20:01 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/hulus-get-real-house-brand-cameos-masquerading-as-reality-tv-stardom-in-year-two-4/]]></guid>
			<link><![CDATA[https://elephantny.com/hulus-get-real-house-brand-cameos-masquerading-as-reality-tv-stardom-in-year-two-4/]]></link>
			<title>Hulu’s Get Real House: Brand Cameos Masquerading as Reality TV Stardom in Year Two</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:42:52 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tom-fishburnes-marketoonist-nails-the-human-element-missing-from-marketings-machine-age-4/]]></guid>
			<link><![CDATA[https://elephantny.com/tom-fishburnes-marketoonist-nails-the-human-element-missing-from-marketings-machine-age-4/]]></link>
			<title>Tom Fishburne’s Marketoonist Nails the Human Element Missing from Marketing’s Machine Age</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:42:49 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ipa-calls-out-opaque-walled-gardens-demands-industry-wide-measurement-overhaul-4/]]></guid>
			<link><![CDATA[https://elephantny.com/ipa-calls-out-opaque-walled-gardens-demands-industry-wide-measurement-overhaul-4/]]></link>
			<title>IPA Calls Out ‘Opaque’ Walled Gardens, Demands Industry-Wide Measurement Overhaul</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:42:45 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/santanders-digital-with-a-human-touch-is-just-another-bland-global-brand-play-4/]]></guid>
			<link><![CDATA[https://elephantny.com/santanders-digital-with-a-human-touch-is-just-another-bland-global-brand-play-4/]]></link>
			<title>Santander’s ‘Digital with a Human Touch’ Is Just Another Bland Global Brand Play</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:42:42 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/sanlorenzos-brand-playbook-why-luxury-yachts-are-finally-learning-from-fashion-and-cars-5/]]></guid>
			<link><![CDATA[https://elephantny.com/sanlorenzos-brand-playbook-why-luxury-yachts-are-finally-learning-from-fashion-and-cars-5/]]></link>
			<title>Sanlorenzo’s Brand Playbook: Why Luxury Yachts Are Finally Learning from Fashion and Cars</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:42:39 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-devil-wears-prada-2-how-brand-placements-just-became-a-runway-for-corporate-sellouts-4/]]></guid>
			<link><![CDATA[https://elephantny.com/the-devil-wears-prada-2-how-brand-placements-just-became-a-runway-for-corporate-sellouts-4/]]></link>
			<title>The Devil Wears Prada 2: How Brand Placements Just Became a Runway for Corporate Sellouts</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:36:15 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/shawna-thomas-trades-cbs-morning-chair-for-ms-nows-executive-producer-role-heres-why-it-matters-4/]]></guid>
			<link><![CDATA[https://elephantny.com/shawna-thomas-trades-cbs-morning-chair-for-ms-nows-executive-producer-role-heres-why-it-matters-4/]]></link>
			<title>Shawna Thomas Trades CBS Morning Chair for MS NOW’s Executive Producer Role — Here’s Why It Matters</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:36:12 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/indexnows-real-impact-on-seo-a-peak-nothingburger-exposed-with-traffic-logs-and-crawl-data-2/]]></guid>
			<link><![CDATA[https://elephantny.com/indexnows-real-impact-on-seo-a-peak-nothingburger-exposed-with-traffic-logs-and-crawl-data-2/]]></link>
			<title>IndexNow&#8217;s Real Impact on SEO? A Peak Nothingburger Exposed with Traffic Logs and Crawl Data</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:36:04 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/core-web-vitals-are-a-nothingburger-heres-the-real-ux-signal-googles-hiding-from-you-2/]]></guid>
			<link><![CDATA[https://elephantny.com/core-web-vitals-are-a-nothingburger-heres-the-real-ux-signal-googles-hiding-from-you-2/]]></link>
			<title>Core Web Vitals Are a Nothingburger &#8211; Here&#8217;s the Real UX Signal Google&#8217;s Hiding From You</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:36:01 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/yoast-and-rank-math-ai-features-are-garbage-stop-trusting-plugin-buzzwords-and-fix-your-content-yourself-2/]]></guid>
			<link><![CDATA[https://elephantny.com/yoast-and-rank-math-ai-features-are-garbage-stop-trusting-plugin-buzzwords-and-fix-your-content-yourself-2/]]></link>
			<title>Yoast and Rank Math AI Features Are Garbage: Stop Trusting Plugin Buzzwords and Fix Your Content Yourself</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:59 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/sanlorenzos-brand-playbook-why-luxury-yachts-are-finally-learning-from-fashion-and-cars-4/]]></guid>
			<link><![CDATA[https://elephantny.com/sanlorenzos-brand-playbook-why-luxury-yachts-are-finally-learning-from-fashion-and-cars-4/]]></link>
			<title>Sanlorenzo’s Brand Playbook: Why Luxury Yachts Are Finally Learning from Fashion and Cars</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:57 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-indexnow-illusion-why-microsofts-instant-indexing-is-seos-biggest-lazy-grift-of-2026-2/]]></guid>
			<link><![CDATA[https://elephantny.com/the-indexnow-illusion-why-microsofts-instant-indexing-is-seos-biggest-lazy-grift-of-2026-2/]]></link>
			<title>The IndexNow Illusion: Why Microsoft&#8217;s &#8216;Instant&#8217; Indexing Is SEO&#8217;s Biggest Lazy Grift of 2026</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:56 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-devil-wears-prada-2-how-brand-placements-just-became-a-runway-for-corporate-sellouts-3/]]></guid>
			<link><![CDATA[https://elephantny.com/the-devil-wears-prada-2-how-brand-placements-just-became-a-runway-for-corporate-sellouts-3/]]></link>
			<title>The Devil Wears Prada 2: How Brand Placements Just Became a Runway for Corporate Sellouts</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:54 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/shawna-thomas-trades-cbs-morning-chair-for-ms-nows-executive-producer-role-heres-why-it-matters-3/]]></guid>
			<link><![CDATA[https://elephantny.com/shawna-thomas-trades-cbs-morning-chair-for-ms-nows-executive-producer-role-heres-why-it-matters-3/]]></link>
			<title>Shawna Thomas Trades CBS Morning Chair for MS NOW’s Executive Producer Role — Here’s Why It Matters</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:51 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/paypals-streaming-adtech-play-a-clumsy-power-grab-targeting-tv-advertisers-3/]]></guid>
			<link><![CDATA[https://elephantny.com/paypals-streaming-adtech-play-a-clumsy-power-grab-targeting-tv-advertisers-3/]]></link>
			<title>PayPal’s Streaming Adtech Play: A Clumsy Power Grab Targeting TV Advertisers</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/social-media-week-2026-what-actually-moved-the-needle-and-what-was-just-noise-3/]]></guid>
			<link><![CDATA[https://elephantny.com/social-media-week-2026-what-actually-moved-the-needle-and-what-was-just-noise-3/]]></link>
			<title>Social Media Week 2026: What Actually Moved the Needle and What Was Just Noise</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:45 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/paypals-streaming-adtech-play-a-clumsy-power-grab-targeting-tv-advertisers-2/]]></guid>
			<link><![CDATA[https://elephantny.com/paypals-streaming-adtech-play-a-clumsy-power-grab-targeting-tv-advertisers-2/]]></link>
			<title>PayPal’s Streaming Adtech Play: A Clumsy Power Grab Targeting TV Advertisers</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:44 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/social-media-week-2026-what-actually-moved-the-needle-and-what-was-just-noise-2/]]></guid>
			<link><![CDATA[https://elephantny.com/social-media-week-2026-what-actually-moved-the-needle-and-what-was-just-noise-2/]]></link>
			<title>Social Media Week 2026: What Actually Moved the Needle and What Was Just Noise</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:43 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/code-and-theory-hires-jj-schmuckler-to-babysit-cmos-lost-in-the-ai-fog-3/]]></guid>
			<link><![CDATA[https://elephantny.com/code-and-theory-hires-jj-schmuckler-to-babysit-cmos-lost-in-the-ai-fog-3/]]></link>
			<title>Code and Theory Hires JJ Schmuckler to Babysit CMOs Lost in the AI Fog</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:43 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/code-and-theory-hires-jj-schmuckler-to-babysit-cmos-lost-in-the-ai-fog-2/]]></guid>
			<link><![CDATA[https://elephantny.com/code-and-theory-hires-jj-schmuckler-to-babysit-cmos-lost-in-the-ai-fog-2/]]></link>
			<title>Code and Theory Hires JJ Schmuckler to Babysit CMOs Lost in the AI Fog</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:42 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/hulus-get-real-house-brand-cameos-masquerading-as-reality-tv-stardom-in-year-two-3/]]></guid>
			<link><![CDATA[https://elephantny.com/hulus-get-real-house-brand-cameos-masquerading-as-reality-tv-stardom-in-year-two-3/]]></link>
			<title>Hulu’s Get Real House: Brand Cameos Masquerading as Reality TV Stardom in Year Two</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:40 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tim-cook-made-apple-ads-invisible-gold-john-ternus-faces-the-nightmare-of-scaling-that-secret-sauce-2/]]></guid>
			<link><![CDATA[https://elephantny.com/tim-cook-made-apple-ads-invisible-gold-john-ternus-faces-the-nightmare-of-scaling-that-secret-sauce-2/]]></link>
			<title>Tim Cook Made Apple Ads Invisible Gold; John Ternus Faces the Nightmare of Scaling That Secret Sauce</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:40 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tim-cook-made-apple-ads-invisible-gold-john-ternus-faces-the-nightmare-of-scaling-that-secret-sauce-3/]]></guid>
			<link><![CDATA[https://elephantny.com/tim-cook-made-apple-ads-invisible-gold-john-ternus-faces-the-nightmare-of-scaling-that-secret-sauce-3/]]></link>
			<title>Tim Cook Made Apple Ads Invisible Gold; John Ternus Faces the Nightmare of Scaling That Secret Sauce</title>
			<pubDate><![CDATA[Fri, 24 Apr 2026 20:35:40 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tom-fishburnes-marketoonist-nails-the-human-element-missing-from-marketings-machine-age-3/]]></guid>
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