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		<title>ELEPHANT NY</title>
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			<title>Blog</title>
			<pubDate><![CDATA[Wed, 28 Jan 2026 22:52:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/indexnow-is-a-marketing-scam-the-truth-about-its-zero-impact-on-real-crawl-and-ranking-signals/]]></guid>
			<link><![CDATA[https://elephantny.com/indexnow-is-a-marketing-scam-the-truth-about-its-zero-impact-on-real-crawl-and-ranking-signals/]]></link>
			<title>IndexNow Is a Marketing Scam: The Truth About Its Zero Impact on Real Crawl and Ranking Signals</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 06:01:26 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/yoast-and-rank-maths-ai-features-are-seo-dead-weight-in-2026-why-plugin-bloat-kills-more-than-your-site-speed/]]></guid>
			<link><![CDATA[https://elephantny.com/yoast-and-rank-maths-ai-features-are-seo-dead-weight-in-2026-why-plugin-bloat-kills-more-than-your-site-speed/]]></link>
			<title>Yoast and Rank Math&#8217;s AI Features Are SEO Dead Weight in 2026: Why Plugin Bloat Kills More Than Your Site Speed</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 06:00:47 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-consumer-brands-betting-on-linkedins-creator-economy-are-smarter-than-you-think/]]></guid>
			<link><![CDATA[https://elephantny.com/why-consumer-brands-betting-on-linkedins-creator-economy-are-smarter-than-you-think/]]></link>
			<title>Why Consumer Brands Betting on LinkedIn’s ‘Creator Economy’ Are Smarter Than You Think</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:10:58 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/publishers-admit-defeat-in-traffic-wars-celebrate-commerce-conversion-gains-instead/]]></guid>
			<link><![CDATA[https://elephantny.com/publishers-admit-defeat-in-traffic-wars-celebrate-commerce-conversion-gains-instead/]]></link>
			<title>Publishers Admit Defeat in Traffic Wars, Celebrate Commerce Conversion Gains Instead</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:10:51 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/nhls-tiktok-play-exposes-how-legacy-sports-suck-at-global-growth/]]></guid>
			<link><![CDATA[https://elephantny.com/nhls-tiktok-play-exposes-how-legacy-sports-suck-at-global-growth/]]></link>
			<title>NHL&#8217;s TikTok Play Exposes How Legacy Sports Suck at Global Growth</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:10:42 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/retailers-deploy-fuel-perks-amid-4-gas-to-trap-shoppers-a-short-term-band-aid-on-a-long-term-crisis/]]></guid>
			<link><![CDATA[https://elephantny.com/retailers-deploy-fuel-perks-amid-4-gas-to-trap-shoppers-a-short-term-band-aid-on-a-long-term-crisis/]]></link>
			<title>Retailers Deploy Fuel Perks Amid $4 Gas to Trap Shoppers—A Short-Term Band-Aid on a Long-Term Crisis</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:10:33 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/youtubes-audio-ad-pivot-siriusxm-gets-the-sales-play-everyone-else-gets-left-in-the-dust/]]></guid>
			<link><![CDATA[https://elephantny.com/youtubes-audio-ad-pivot-siriusxm-gets-the-sales-play-everyone-else-gets-left-in-the-dust/]]></link>
			<title>YouTube’s Audio Ad Pivot: SiriusXM Gets the Sales Play, Everyone Else Gets Left in the Dust</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:10:25 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tom-fishburnes-marketoonist-nails-the-human-element-missing-from-marketings-machine-age/]]></guid>
			<link><![CDATA[https://elephantny.com/tom-fishburnes-marketoonist-nails-the-human-element-missing-from-marketings-machine-age/]]></link>
			<title>Tom Fishburne’s Marketoonist Nails the Human Element Missing from Marketing’s Machine Age</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:10:15 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ipa-calls-out-opaque-walled-gardens-demands-industry-wide-measurement-overhaul/]]></guid>
			<link><![CDATA[https://elephantny.com/ipa-calls-out-opaque-walled-gardens-demands-industry-wide-measurement-overhaul/]]></link>
			<title>IPA Calls Out ‘Opaque’ Walled Gardens, Demands Industry-Wide Measurement Overhaul</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:10:06 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/sanlorenzos-brand-playbook-why-luxury-yachts-are-finally-learning-from-fashion-and-cars/]]></guid>
			<link><![CDATA[https://elephantny.com/sanlorenzos-brand-playbook-why-luxury-yachts-are-finally-learning-from-fashion-and-cars/]]></link>
			<title>Sanlorenzo’s Brand Playbook: Why Luxury Yachts Are Finally Learning from Fashion and Cars</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:09:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/account-based-marketing-didnt-just-happen-it-was-engineered-by-a-relentless-visionary/]]></guid>
			<link><![CDATA[https://elephantny.com/account-based-marketing-didnt-just-happen-it-was-engineered-by-a-relentless-visionary/]]></link>
			<title>Account-Based Marketing Didn’t Just Happen—It Was Engineered by a Relentless Visionary</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:09:37 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/paypals-streaming-adtech-play-a-clumsy-power-grab-targeting-tv-advertisers/]]></guid>
			<link><![CDATA[https://elephantny.com/paypals-streaming-adtech-play-a-clumsy-power-grab-targeting-tv-advertisers/]]></link>
			<title>PayPal’s Streaming Adtech Play: A Clumsy Power Grab Targeting TV Advertisers</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:09:26 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/social-media-week-2026-what-actually-moved-the-needle-and-what-was-just-noise/]]></guid>
			<link><![CDATA[https://elephantny.com/social-media-week-2026-what-actually-moved-the-needle-and-what-was-just-noise/]]></link>
			<title>Social Media Week 2026: What Actually Moved the Needle and What Was Just Noise</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:09:15 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/code-and-theory-hires-jj-schmuckler-to-babysit-cmos-lost-in-the-ai-fog/]]></guid>
			<link><![CDATA[https://elephantny.com/code-and-theory-hires-jj-schmuckler-to-babysit-cmos-lost-in-the-ai-fog/]]></link>
			<title>Code and Theory Hires JJ Schmuckler to Babysit CMOs Lost in the AI Fog</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:09:05 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tim-cook-made-apple-ads-invisible-gold-john-ternus-faces-the-nightmare-of-scaling-that-secret-sauce/]]></guid>
			<link><![CDATA[https://elephantny.com/tim-cook-made-apple-ads-invisible-gold-john-ternus-faces-the-nightmare-of-scaling-that-secret-sauce/]]></link>
			<title>Tim Cook Made Apple Ads Invisible Gold; John Ternus Faces the Nightmare of Scaling That Secret Sauce</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:08:56 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/hulus-get-real-house-brand-cameos-masquerading-as-reality-tv-stardom-in-year-two/]]></guid>
			<link><![CDATA[https://elephantny.com/hulus-get-real-house-brand-cameos-masquerading-as-reality-tv-stardom-in-year-two/]]></link>
			<title>Hulu’s Get Real House: Brand Cameos Masquerading as Reality TV Stardom in Year Two</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:08:45 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/indexnows-real-impact-on-seo-a-peak-nothingburger-exposed-with-traffic-logs-and-crawl-data/]]></guid>
			<link><![CDATA[https://elephantny.com/indexnows-real-impact-on-seo-a-peak-nothingburger-exposed-with-traffic-logs-and-crawl-data/]]></link>
			<title>IndexNow&#8217;s Real Impact on SEO? A Peak Nothingburger Exposed with Traffic Logs and Crawl Data</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:21 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/core-web-vitals-are-a-nothingburger-heres-the-real-ux-signal-googles-hiding-from-you/]]></guid>
			<link><![CDATA[https://elephantny.com/core-web-vitals-are-a-nothingburger-heres-the-real-ux-signal-googles-hiding-from-you/]]></link>
			<title>Core Web Vitals Are a Nothingburger &#8211; Here&#8217;s the Real UX Signal Google&#8217;s Hiding From You</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:19 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/yoast-and-rank-math-ai-features-are-garbage-stop-trusting-plugin-buzzwords-and-fix-your-content-yourself/]]></guid>
			<link><![CDATA[https://elephantny.com/yoast-and-rank-math-ai-features-are-garbage-stop-trusting-plugin-buzzwords-and-fix-your-content-yourself/]]></link>
			<title>Yoast and Rank Math AI Features Are Garbage: Stop Trusting Plugin Buzzwords and Fix Your Content Yourself</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:17 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-devil-wears-prada-2-how-brand-placements-just-became-a-runway-for-corporate-sellouts-2/]]></guid>
			<link><![CDATA[https://elephantny.com/the-devil-wears-prada-2-how-brand-placements-just-became-a-runway-for-corporate-sellouts-2/]]></link>
			<title>The Devil Wears Prada 2: How Brand Placements Just Became a Runway for Corporate Sellouts</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:14 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/coalition-for-innovative-media-measurements-identity-infrastructure-2-0-a-privacy-trainwreck-disguised-as-progress/]]></guid>
			<link><![CDATA[https://elephantny.com/coalition-for-innovative-media-measurements-identity-infrastructure-2-0-a-privacy-trainwreck-disguised-as-progress/]]></link>
			<title>Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0: A Privacy Trainwreck Disguised as Progress</title>
			<pubDate><![CDATA[Wed, 22 Apr 2026 23:11:29 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/santanders-digital-with-a-human-touch-is-just-another-bland-global-brand-play/]]></guid>
			<link><![CDATA[https://elephantny.com/santanders-digital-with-a-human-touch-is-just-another-bland-global-brand-play/]]></link>
			<title>Santander’s ‘Digital with a Human Touch’ Is Just Another Bland Global Brand Play</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 05:09:56 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/financial-times-gambles-on-personality-driven-vodcasts-to-fuel-subscription-growth/]]></guid>
			<link><![CDATA[https://elephantny.com/financial-times-gambles-on-personality-driven-vodcasts-to-fuel-subscription-growth/]]></link>
			<title>Financial Times Gambles on Personality-Driven Vodcasts to Fuel Subscription Growth</title>
			<pubDate><![CDATA[Wed, 22 Apr 2026 23:11:15 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/schema-org-adoption-gaps-are-the-seo-industrys-biggest-unspoken-failure-heres-how-lazy-agencies-keep-it-that-way/]]></guid>
			<link><![CDATA[https://elephantny.com/schema-org-adoption-gaps-are-the-seo-industrys-biggest-unspoken-failure-heres-how-lazy-agencies-keep-it-that-way/]]></link>
			<title>Schema.org Adoption Gaps Are the SEO Industry&#8217;s Biggest Unspoken Failure &#8211; Here&#8217;s How Lazy Agencies Keep It That Way</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 06:01:50 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-indexnow-illusion-why-microsofts-instant-indexing-is-seos-biggest-lazy-grift-of-2026/]]></guid>
			<link><![CDATA[https://elephantny.com/the-indexnow-illusion-why-microsofts-instant-indexing-is-seos-biggest-lazy-grift-of-2026/]]></link>
			<title>The IndexNow Illusion: Why Microsoft&#8217;s &#8216;Instant&#8217; Indexing Is SEO&#8217;s Biggest Lazy Grift of 2026</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:15 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-prs-obsession-with-influence-is-the-brand-growth-scam-nobody-calls-out-2/]]></guid>
			<link><![CDATA[https://elephantny.com/why-prs-obsession-with-influence-is-the-brand-growth-scam-nobody-calls-out-2/]]></link>
			<title>Why PR’s Obsession with Influence Is the Brand Growth Scam Nobody Calls Out</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:08 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/vox-medias-roll-up-bubble-bursts-the-grim-reality-behind-the-acquisition-frenzy-2/]]></guid>
			<link><![CDATA[https://elephantny.com/vox-medias-roll-up-bubble-bursts-the-grim-reality-behind-the-acquisition-frenzy-2/]]></link>
			<title>Vox Media’s Roll-Up Bubble Bursts: The Grim Reality Behind the Acquisition Frenzy</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:06 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/uk-retailers-are-blind-to-ai-shoppers-because-their-sites-are-garbage-for-machines-2/]]></guid>
			<link><![CDATA[https://elephantny.com/uk-retailers-are-blind-to-ai-shoppers-because-their-sites-are-garbage-for-machines-2/]]></link>
			<title>UK Retailers Are Blind to AI Shoppers Because Their Sites Are Garbage for Machines</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:05 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/midlife-women-are-being-erased-by-lazy-marketing-heres-why-brands-must-stop-ignoring-them-2/]]></guid>
			<link><![CDATA[https://elephantny.com/midlife-women-are-being-erased-by-lazy-marketing-heres-why-brands-must-stop-ignoring-them-2/]]></link>
			<title>Midlife Women Are Being Erased by Lazy Marketing — Here’s Why Brands Must Stop Ignoring Them</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:03 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/who-owns-growth-the-marketing-industrys-hollow-role-inflation-crisis-2/]]></guid>
			<link><![CDATA[https://elephantny.com/who-owns-growth-the-marketing-industrys-hollow-role-inflation-crisis-2/]]></link>
			<title>‘Who Owns Growth?’ The Marketing Industry’s Hollow Role Inflation Crisis</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:01 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/clicks-that-dont-convert-are-just-vanity-metrics-stop-worshipping-volume-over-value-2/]]></guid>
			<link><![CDATA[https://elephantny.com/clicks-that-dont-convert-are-just-vanity-metrics-stop-worshipping-volume-over-value-2/]]></link>
			<title>Clicks That Don’t Convert Are Just Vanity Metrics: Stop Worshipping Volume Over Value</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:54:59 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ai-isnt-just-buzz-its-destroying-b2b-buyer-illusions-and-apples-playing-ceo-musical-chairs-2/]]></guid>
			<link><![CDATA[https://elephantny.com/ai-isnt-just-buzz-its-destroying-b2b-buyer-illusions-and-apples-playing-ceo-musical-chairs-2/]]></link>
			<title>AI Isn’t Just Buzz: It’s Destroying B2B Buyer Illusions and Apple’s Playing CEO Musical Chairs</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:54:57 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/coalition-for-innovative-media-measurements-identity-infrastructure-2-0-a-privacy-trainwreck-disguised-as-progress-2/]]></guid>
			<link><![CDATA[https://elephantny.com/coalition-for-innovative-media-measurements-identity-infrastructure-2-0-a-privacy-trainwreck-disguised-as-progress-2/]]></link>
			<title>Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0: A Privacy Trainwreck Disguised as Progress</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:54:56 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/financial-times-gambles-on-personality-driven-vodcasts-to-fuel-subscription-growth-2/]]></guid>
			<link><![CDATA[https://elephantny.com/financial-times-gambles-on-personality-driven-vodcasts-to-fuel-subscription-growth-2/]]></link>
			<title>Financial Times Gambles on Personality-Driven Vodcasts to Fuel Subscription Growth</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:54:54 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ais-predictability-is-killing-marketing-creativity-and-no-agency-wants-to-admit-it/]]></guid>
			<link><![CDATA[https://elephantny.com/ais-predictability-is-killing-marketing-creativity-and-no-agency-wants-to-admit-it/]]></link>
			<title>AI’s Predictability Is Killing Marketing Creativity — And No Agency Wants to Admit It</title>
			<pubDate><![CDATA[Wed, 22 Apr 2026 23:10:49 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-irl-event-comeback-why-creators-are-ditching-vanity-metrics-to-own-their-audience-2/]]></guid>
			<link><![CDATA[https://elephantny.com/the-irl-event-comeback-why-creators-are-ditching-vanity-metrics-to-own-their-audience-2/]]></link>
			<title>The IRL Event Comeback: Why Creators Are Ditching Vanity Metrics to Own Their Audience</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:54:52 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-irl-event-comeback-why-creators-are-ditching-vanity-metrics-to-own-their-audience/]]></guid>
			<link><![CDATA[https://elephantny.com/the-irl-event-comeback-why-creators-are-ditching-vanity-metrics-to-own-their-audience/]]></link>
			<title>The IRL Event Comeback: Why Creators Are Ditching Vanity Metrics to Own Their Audience</title>
			<pubDate><![CDATA[Wed, 22 Apr 2026 23:11:03 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ais-predictability-is-killing-marketing-creativity-and-no-agency-wants-to-admit-it-2/]]></guid>
			<link><![CDATA[https://elephantny.com/ais-predictability-is-killing-marketing-creativity-and-no-agency-wants-to-admit-it-2/]]></link>
			<title>AI’s Predictability Is Killing Marketing Creativity — And No Agency Wants to Admit It</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:54:50 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/live-streaming-isnt-just-tvs-future-its-a-4-billion-reckoning-publishers-cant-dodge-2/]]></guid>
			<link><![CDATA[https://elephantny.com/live-streaming-isnt-just-tvs-future-its-a-4-billion-reckoning-publishers-cant-dodge-2/]]></link>
			<title>Live Streaming Isn’t Just TV’s Future — It’s a $4 Billion Reckoning Publishers Can’t Dodge</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:54:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/paypals-streaming-adtech-play-a-cash-grab-disguised-as-innovation/]]></guid>
			<link><![CDATA[https://elephantny.com/paypals-streaming-adtech-play-a-cash-grab-disguised-as-innovation/]]></link>
			<title>PayPal’s Streaming Adtech Play: A Cash Grab Disguised as Innovation</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:09:39 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/social-media-week-2026-what-the-real-players-said-and-why-most-panels-missed-the-point/]]></guid>
			<link><![CDATA[https://elephantny.com/social-media-week-2026-what-the-real-players-said-and-why-most-panels-missed-the-point/]]></link>
			<title>Social Media Week 2026: What the Real Players Said and Why Most Panels Missed the Point</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:09:24 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/code-and-theorys-new-president-jj-schmuckler-another-overhyped-ai-guide-for-cmos-lost-in-the-noise/]]></guid>
			<link><![CDATA[https://elephantny.com/code-and-theorys-new-president-jj-schmuckler-another-overhyped-ai-guide-for-cmos-lost-in-the-noise/]]></link>
			<title>Code and Theory’s New President JJ Schmuckler: Another Overhyped AI Guide for CMOs Lost in the Noise</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:09:10 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/john-ternus-faces-the-real-apple-ad-challenge-scaling-stealthy-services-in-cooks-shadow/]]></guid>
			<link><![CDATA[https://elephantny.com/john-ternus-faces-the-real-apple-ad-challenge-scaling-stealthy-services-in-cooks-shadow/]]></link>
			<title>John Ternus Faces the Real Apple Ad Challenge: Scaling Stealthy Services in Cook’s Shadow</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:08:59 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/hulus-get-real-house-sells-out-to-brands-turns-reality-tv-into-a-marketing-circus/]]></guid>
			<link><![CDATA[https://elephantny.com/hulus-get-real-house-sells-out-to-brands-turns-reality-tv-into-a-marketing-circus/]]></link>
			<title>Hulu’s ‘Get Real House’ Sells Out to Brands, Turns Reality TV into a Marketing Circus</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:08:47 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/live-streaming-isnt-just-tvs-future-its-a-4-billion-reckoning-publishers-cant-dodge/]]></guid>
			<link><![CDATA[https://elephantny.com/live-streaming-isnt-just-tvs-future-its-a-4-billion-reckoning-publishers-cant-dodge/]]></link>
			<title>Live Streaming Isn’t Just TV’s Future — It’s a $4 Billion Reckoning Publishers Can’t Dodge</title>
			<pubDate><![CDATA[Wed, 22 Apr 2026 23:10:36 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/shawna-thomas-trades-cbs-morning-chair-for-ms-nows-executive-producer-role-heres-why-it-matters-2/]]></guid>
			<link><![CDATA[https://elephantny.com/shawna-thomas-trades-cbs-morning-chair-for-ms-nows-executive-producer-role-heres-why-it-matters-2/]]></link>
			<title>Shawna Thomas Trades CBS Morning Chair for MS NOW’s Executive Producer Role — Here’s Why It Matters</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:12 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/uk-retailers-are-blind-to-ai-shoppers-because-their-sites-are-garbage-for-machines/]]></guid>
			<link><![CDATA[https://elephantny.com/uk-retailers-are-blind-to-ai-shoppers-because-their-sites-are-garbage-for-machines/]]></link>
			<title>UK Retailers Are Blind to AI Shoppers Because Their Sites Are Garbage for Machines</title>
			<pubDate><![CDATA[Wed, 22 Apr 2026 23:10:26 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/midlife-women-are-being-erased-by-lazy-marketing-heres-why-brands-must-stop-ignoring-them/]]></guid>
			<link><![CDATA[https://elephantny.com/midlife-women-are-being-erased-by-lazy-marketing-heres-why-brands-must-stop-ignoring-them/]]></link>
			<title>Midlife Women Are Being Erased by Lazy Marketing — Here’s Why Brands Must Stop Ignoring Them</title>
			<pubDate><![CDATA[Wed, 22 Apr 2026 23:10:14 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/the-trade-desk-ditches-its-overhyped-periodic-table-dashboard-for-customizable-metrics-and-its-about-damn-time-2/]]></guid>
			<link><![CDATA[https://elephantny.com/the-trade-desk-ditches-its-overhyped-periodic-table-dashboard-for-customizable-metrics-and-its-about-damn-time-2/]]></link>
			<title>The Trade Desk Ditches Its Overhyped ‘Periodic Table’ Dashboard for Customizable Metrics—and It’s About Damn Time</title>
			<pubDate><![CDATA[Thu, 23 Apr 2026 02:55:10 +0000]]></pubDate>
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