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		<title>ELEPHANT NY</title>
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			<guid><![CDATA[https://elephantny.com/omnicoms-ai-gambit-finally-ditching-the-ad-tech-parasites-that-bleed-the-industry-dry/]]></guid>
			<link><![CDATA[https://elephantny.com/omnicoms-ai-gambit-finally-ditching-the-ad-tech-parasites-that-bleed-the-industry-dry/]]></link>
			<title>Omnicom’s AI Gambit: Finally Ditching the Ad Tech Parasites That Bleed the Industry Dry</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:23:14 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/possible-miami-reveals-ais-double-edged-sword-promise-crushed-by-hype-and-half-baked-execution/]]></guid>
			<link><![CDATA[https://elephantny.com/possible-miami-reveals-ais-double-edged-sword-promise-crushed-by-hype-and-half-baked-execution/]]></link>
			<title>Possible Miami Reveals AI’s Double-Edged Sword: Promise Crushed by Hype and Half-Baked Execution</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:23:00 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/omnicoms-agency-graveyard-grows-180-and-adameveddb-ny-cannibalized-into-lola-usa/]]></guid>
			<link><![CDATA[https://elephantny.com/omnicoms-agency-graveyard-grows-180-and-adameveddb-ny-cannibalized-into-lola-usa/]]></link>
			<title>Omnicom’s Agency Graveyard Grows: 180 and adam&#038;eveDDB NY Cannibalized Into Lola USA</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:22:44 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-retail-media-budgets-are-getting-hijacked-by-smart-shelves-and-no-ones-talking-about-it/]]></guid>
			<link><![CDATA[https://elephantny.com/why-retail-media-budgets-are-getting-hijacked-by-smart-shelves-and-no-ones-talking-about-it/]]></link>
			<title>Why Retail Media Budgets Are Getting Hijacked by Smart Shelves and No One’s Talking About It</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:22:25 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-cws-streaming-hustle-espn-and-roku-deals-reveal-a-network-desperate-to-escape-linear-mediocrity/]]></guid>
			<link><![CDATA[https://elephantny.com/the-cws-streaming-hustle-espn-and-roku-deals-reveal-a-network-desperate-to-escape-linear-mediocrity/]]></link>
			<title>The CW’s Streaming Hustle: ESPN and Roku Deals Reveal a Network Desperate to Escape Linear Mediocrity</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:22:11 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-pop-star-collab-grift-what-maybelline-nespresso-and-joaquina-got-right-that-your-agency-didnt/]]></guid>
			<link><![CDATA[https://elephantny.com/the-pop-star-collab-grift-what-maybelline-nespresso-and-joaquina-got-right-that-your-agency-didnt/]]></link>
			<title>The Pop Star Collab Grift: What Maybelline, Nespresso, and Joaquina Got Right That Your Agency Didn&#8217;t</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:21:54 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/iprospect-north-america-ceo-liz-rutgersson-exits-after-under-three-years-dentsus-perpetual-executive-carousel-spins-on/]]></guid>
			<link><![CDATA[https://elephantny.com/iprospect-north-america-ceo-liz-rutgersson-exits-after-under-three-years-dentsus-perpetual-executive-carousel-spins-on/]]></link>
			<title>iProspect North America CEO Liz Rutgersson Exits After Under Three Years—Dentsu’s Perpetual Executive Carousel Spins On</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 18:21:36 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/legacy-brands-arent-broken-theyre-just-boring-why-reintroductions-trump-rebrands-every-time/]]></guid>
			<link><![CDATA[https://elephantny.com/legacy-brands-arent-broken-theyre-just-boring-why-reintroductions-trump-rebrands-every-time/]]></link>
			<title>Legacy Brands Aren’t Broken — They’re Just Boring: Why Reintroductions Trump Rebrands Every Time</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 15:22:57 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-rural-marketing-lie-how-brands-ignore-46-million-americans-while-peddling-stereotypes/]]></guid>
			<link><![CDATA[https://elephantny.com/the-rural-marketing-lie-how-brands-ignore-46-million-americans-while-peddling-stereotypes/]]></link>
			<title>The Rural Marketing Lie: How Brands Ignore 46 Million Americans While Peddling Stereotypes</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 15:22:39 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/telemundos-world-cup-play-the-biggest-spanish-language-ad-blitz-that-advertisers-have-to-watch/]]></guid>
			<link><![CDATA[https://elephantny.com/telemundos-world-cup-play-the-biggest-spanish-language-ad-blitz-that-advertisers-have-to-watch/]]></link>
			<title>Telemundo’s World Cup Play: The Biggest Spanish-Language Ad Blitz That Advertisers Have to Watch</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 15:22:21 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/omnicoms-latest-agency-shuffle-lola-usa-swallows-180-and-adameveddb-ny-another-day-another-identity-crisis/]]></guid>
			<link><![CDATA[https://elephantny.com/omnicoms-latest-agency-shuffle-lola-usa-swallows-180-and-adameveddb-ny-another-day-another-identity-crisis/]]></link>
			<title>Omnicom’s Latest Agency Shuffle: Lola USA Swallows 180 and adam&#038;eveDDB NY — Another Day, Another Identity Crisis</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 15:22:01 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/retail-medias-dirty-secret-why-your-aisle-is-the-next-ad-tech-battleground/]]></guid>
			<link><![CDATA[https://elephantny.com/retail-medias-dirty-secret-why-your-aisle-is-the-next-ad-tech-battleground/]]></link>
			<title>Retail Media’s Dirty Secret: Why Your Aisle Is the Next Ad Tech Battleground</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 15:21:44 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/publishers-are-fumbling-deepfake-verification-while-ai-fakery-runs-wild/]]></guid>
			<link><![CDATA[https://elephantny.com/publishers-are-fumbling-deepfake-verification-while-ai-fakery-runs-wild/]]></link>
			<title>Publishers Are Fumbling Deepfake Verification While AI Fakery Runs Wild</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:25:28 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/wpp-cfo-calls-out-the-trade-desks-overstated-market-role-amid-holdco-skepticism/]]></guid>
			<link><![CDATA[https://elephantny.com/wpp-cfo-calls-out-the-trade-desks-overstated-market-role-amid-holdco-skepticism/]]></link>
			<title>WPP CFO Calls Out The Trade Desk’s Overstated Market Role Amid Holdco Skepticism</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:25:07 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ctvs-pod-bidding-revolution-how-ad-tech-giants-are-weaponizing-live-sports-ads-for-2026/]]></guid>
			<link><![CDATA[https://elephantny.com/ctvs-pod-bidding-revolution-how-ad-tech-giants-are-weaponizing-live-sports-ads-for-2026/]]></link>
			<title>CTV’s Pod Bidding Revolution: How Ad Tech Giants Are Weaponizing Live Sports Ads for 2026</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:24:55 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-everyones-chasing-ad-measurement-tech-and-still-missing-the-point/]]></guid>
			<link><![CDATA[https://elephantny.com/why-everyones-chasing-ad-measurement-tech-and-still-missing-the-point/]]></link>
			<title>Why Everyone’s Chasing Ad Measurement Tech—and Still Missing the Point</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:24:39 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/brands-throw-cash-at-podcasts-for-world-cup-hype-because-traditional-ads-are-dead/]]></guid>
			<link><![CDATA[https://elephantny.com/brands-throw-cash-at-podcasts-for-world-cup-hype-because-traditional-ads-are-dead/]]></link>
			<title>Brands Throw Cash at Podcasts for World Cup Hype — Because Traditional Ads Are Dead</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:24:25 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/marketers-ignoring-ctos-in-2024-the-tech-blind-spot-that-will-cost-you/]]></guid>
			<link><![CDATA[https://elephantny.com/marketers-ignoring-ctos-in-2024-the-tech-blind-spot-that-will-cost-you/]]></link>
			<title>Marketers Ignoring CTOs in 2024: The Tech Blind Spot That Will Cost You</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:24:08 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/krispy-kremes-uk-brand-revival-why-building-resilience-beats-marketing-gimmicks-amid-ad-restrictions/]]></guid>
			<link><![CDATA[https://elephantny.com/krispy-kremes-uk-brand-revival-why-building-resilience-beats-marketing-gimmicks-amid-ad-restrictions/]]></link>
			<title>Krispy Kreme’s UK Brand Revival: Why Building Resilience Beats Marketing Gimmicks Amid Ad Restrictions</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:23:53 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/silicon-valleys-power-struggle-and-pelotons-latest-misstep-the-week-the-tech-titans-got-real/]]></guid>
			<link><![CDATA[https://elephantny.com/silicon-valleys-power-struggle-and-pelotons-latest-misstep-the-week-the-tech-titans-got-real/]]></link>
			<title>Silicon Valley’s Power Struggle and Peloton’s Latest Misstep: The Week the Tech Titans Got Real</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:23:34 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-attention-economys-dirty-secret-why-attention-formats-are-killing-real-engagement/]]></guid>
			<link><![CDATA[https://elephantny.com/the-attention-economys-dirty-secret-why-attention-formats-are-killing-real-engagement/]]></link>
			<title>The Attention Economy’s Dirty Secret: Why &#8216;Attention Formats&#8217; Are Killing Real Engagement</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:23:18 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/starbucks-loyalty-overhaul-and-energised-marketing-are-not-your-average-growth-hacks/]]></guid>
			<link><![CDATA[https://elephantny.com/starbucks-loyalty-overhaul-and-energised-marketing-are-not-your-average-growth-hacks/]]></link>
			<title>Starbucks’ Loyalty Overhaul and ‘Energised Marketing’ Are Not Your Average Growth Hacks</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:23:00 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/stagwells-agent-cloud-another-overhyped-marketing-toolkit-pretending-to-solve-smb-ai-woes/]]></guid>
			<link><![CDATA[https://elephantny.com/stagwells-agent-cloud-another-overhyped-marketing-toolkit-pretending-to-solve-smb-ai-woes/]]></link>
			<title>Stagwell’s Agent Cloud: Another Overhyped Marketing Toolkit Pretending to Solve SMB AI Woes</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:22:44 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/paris-hilton-and-mccormicks-millennial-seasoning-push-more-marketing-noise-than-flavor-innovation/]]></guid>
			<link><![CDATA[https://elephantny.com/paris-hilton-and-mccormicks-millennial-seasoning-push-more-marketing-noise-than-flavor-innovation/]]></link>
			<title>Paris Hilton and McCormick’s Millennial Seasoning Push: More Marketing Noise Than Flavor Innovation</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:22:25 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/neutonics-6m-raise-exposes-the-creator-economys-energy-drink-bubble/]]></guid>
			<link><![CDATA[https://elephantny.com/neutonics-6m-raise-exposes-the-creator-economys-energy-drink-bubble/]]></link>
			<title>Neutonic’s $6M Raise Exposes the Creator Economy’s Energy Drink Bubble</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:22:09 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/supergoops-mass-appeal-gambit-target-and-pga-deals-signal-sunscreen-brands-pivot-from-premium-niche-to-mainstream/]]></guid>
			<link><![CDATA[https://elephantny.com/supergoops-mass-appeal-gambit-target-and-pga-deals-signal-sunscreen-brands-pivot-from-premium-niche-to-mainstream/]]></link>
			<title>Supergoop’s Mass Appeal Gambit: Target and PGA Deals Signal Sunscreen Brand’s Pivot from Premium Niche to Mainstream</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:21:55 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/dhar-manns-speed-dating-scheme-a-lazy-shortcut-to-creator-brand-collabs-that-wont-scale/]]></guid>
			<link><![CDATA[https://elephantny.com/dhar-manns-speed-dating-scheme-a-lazy-shortcut-to-creator-brand-collabs-that-wont-scale/]]></link>
			<title>Dhar Mann’s Speed Dating Scheme: A Lazy Shortcut to Creator-Brand Collabs That Won’t Scale</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 12:21:37 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/applebot-extended-visibility-is-a-ghost-why-youre-chasing-phantom-traffic-with-no-returns-2/]]></guid>
			<link><![CDATA[https://elephantny.com/applebot-extended-visibility-is-a-ghost-why-youre-chasing-phantom-traffic-with-no-returns-2/]]></link>
			<title>Applebot-Extended Visibility Is a Ghost: Why You&#8217;re Chasing Phantom Traffic with No Returns</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 07:31:09 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/structured-data-for-google-ai-overviews-stop-wasting-time-on-half-baked-implementations-2/]]></guid>
			<link><![CDATA[https://elephantny.com/structured-data-for-google-ai-overviews-stop-wasting-time-on-half-baked-implementations-2/]]></link>
			<title>Structured Data for Google AI Overviews: Stop Wasting Time on Half-Baked Implementations</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 07:31:03 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/structured-data-for-google-ai-overviews-stop-wasting-time-on-half-baked-implementations/]]></guid>
			<link><![CDATA[https://elephantny.com/structured-data-for-google-ai-overviews-stop-wasting-time-on-half-baked-implementations/]]></link>
			<title>Structured Data for Google AI Overviews: Stop Wasting Time on Half-Baked Implementations</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:05:15 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/applebot-extended-visibility-is-a-ghost-why-youre-chasing-phantom-traffic-with-no-returns/]]></guid>
			<link><![CDATA[https://elephantny.com/applebot-extended-visibility-is-a-ghost-why-youre-chasing-phantom-traffic-with-no-returns/]]></link>
			<title>Applebot-Extended Visibility Is a Ghost: Why You&#8217;re Chasing Phantom Traffic with No Returns</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:04:23 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/google-search-console-discover-traffic-attribution-the-broken-metrics-no-one-talks-about/]]></guid>
			<link><![CDATA[https://elephantny.com/google-search-console-discover-traffic-attribution-the-broken-metrics-no-one-talks-about/]]></link>
			<title>Google Search Console Discover Traffic Attribution: The Broken Metrics No One Talks About</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:03:20 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-seo-agency-grift-in-2026-why-your-10x-ai-optimization-package-is-peak-lazy-nonsense/]]></guid>
			<link><![CDATA[https://elephantny.com/the-seo-agency-grift-in-2026-why-your-10x-ai-optimization-package-is-peak-lazy-nonsense/]]></link>
			<title>The SEO Agency Grift in 2026: Why Your &#8220;10x AI Optimization&#8221; Package Is Peak Lazy Nonsense</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:02:31 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/indexnow-hype-vs-reality-why-your-instant-indexing-is-just-a-marketing-fairy-tale/]]></guid>
			<link><![CDATA[https://elephantny.com/indexnow-hype-vs-reality-why-your-instant-indexing-is-just-a-marketing-fairy-tale/]]></link>
			<title>IndexNow Hype vs. Reality: Why Your &#8216;Instant&#8217; Indexing Is Just a Marketing Fairy Tale</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:01:45 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/snapchat-turns-ads-into-ai-chatbots-dumping-traditional-marketing-in-dms/]]></guid>
			<link><![CDATA[https://elephantny.com/snapchat-turns-ads-into-ai-chatbots-dumping-traditional-marketing-in-dms/]]></link>
			<title>Snapchat Turns Ads Into AI Chatbots, Dumping Traditional Marketing in DMs</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:01:21 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/stagwells-agent-cloud-another-saas-toolkit-promising-smbs-an-ai-edge-spoiler-its-not-magic/]]></guid>
			<link><![CDATA[https://elephantny.com/stagwells-agent-cloud-another-saas-toolkit-promising-smbs-an-ai-edge-spoiler-its-not-magic/]]></link>
			<title>Stagwell’s Agent Cloud: Another SaaS Toolkit Promising SMBs an AI Edge—Spoiler: It’s Not Magic</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:01:02 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-llms-txt-is-a-perplexing-seo-dead-end-the-truth-about-its-zero-impact-on-crawl-efficiency/]]></guid>
			<link><![CDATA[https://elephantny.com/why-llms-txt-is-a-perplexing-seo-dead-end-the-truth-about-its-zero-impact-on-crawl-efficiency/]]></link>
			<title>Why llms.txt Is a Perplexing SEO Dead End: The Truth About Its Zero Impact on Crawl Efficiency</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:01:02 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/paris-hilton-and-mccormick-launch-millennial-focused-seasoning-line-with-digital-cooking-series-but-dont-expect-another-influencer-fad/]]></guid>
			<link><![CDATA[https://elephantny.com/paris-hilton-and-mccormick-launch-millennial-focused-seasoning-line-with-digital-cooking-series-but-dont-expect-another-influencer-fad/]]></link>
			<title>Paris Hilton and McCormick Launch Millennial-Focused Seasoning Line with Digital Cooking Series — But Don’t Expect Another Influencer Fad</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:00:44 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/neutonics-6m-raise-exposes-the-creator-brand-hype-bubble-in-energy-drinks/]]></guid>
			<link><![CDATA[https://elephantny.com/neutonics-6m-raise-exposes-the-creator-brand-hype-bubble-in-energy-drinks/]]></link>
			<title>Neutonic’s $6M Raise Exposes the Creator Brand Hype Bubble in Energy Drinks</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 06:00:27 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/snapchats-agentic-ads-turn-dms-into-brand-chatbots-welcome-to-the-future-of-inbox-spam/]]></guid>
			<link><![CDATA[https://elephantny.com/snapchats-agentic-ads-turn-dms-into-brand-chatbots-welcome-to-the-future-of-inbox-spam/]]></link>
			<title>Snapchat’s Agentic Ads Turn DMs Into Brand Chatbots—Welcome to the Future of Inbox Spam</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 03:01:12 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/stagwells-agent-cloud-is-just-another-overhyped-saas-mirage-for-smbs/]]></guid>
			<link><![CDATA[https://elephantny.com/stagwells-agent-cloud-is-just-another-overhyped-saas-mirage-for-smbs/]]></link>
			<title>Stagwell’s ‘Agent Cloud’ Is Just Another Overhyped SaaS Mirage for SMBs</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 03:00:56 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/paris-hiltons-latest-venture-a-millennial-targeted-seasoning-line-with-mccormick-minus-the-usual-celebrity-hype/]]></guid>
			<link><![CDATA[https://elephantny.com/paris-hiltons-latest-venture-a-millennial-targeted-seasoning-line-with-mccormick-minus-the-usual-celebrity-hype/]]></link>
			<title>Paris Hilton’s Latest Venture: A Millennial-Targeted Seasoning Line with McCormick, Minus the Usual Celebrity Hype</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 03:00:40 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/neutonics-6m-raise-exposes-the-myth-of-energy-drink-branding-by-creators/]]></guid>
			<link><![CDATA[https://elephantny.com/neutonics-6m-raise-exposes-the-myth-of-energy-drink-branding-by-creators/]]></link>
			<title>Neutonic’s $6M Raise Exposes the Myth of Energy Drink Branding by Creators</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 03:00:24 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://elephantny.com/senior-marketing-roles-surge-143-but-dont-pop-the-champagne-yet/]]></guid>
			<link><![CDATA[https://elephantny.com/senior-marketing-roles-surge-143-but-dont-pop-the-champagne-yet/]]></link>
			<title>Senior Marketing Roles Surge 143%—But Don’t Pop the Champagne Yet</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 00:02:21 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://elephantny.com/coca-colas-ceo-banks-on-4is-but-is-this-just-another-corporate-buzzword-circus/]]></guid>
			<link><![CDATA[https://elephantny.com/coca-colas-ceo-banks-on-4is-but-is-this-just-another-corporate-buzzword-circus/]]></link>
			<title>Coca-Cola’s CEO Banks on ‘4Is’—But Is This Just Another Corporate Buzzword Circus?</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 00:02:06 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/mastercards-ai-bet-building-for-a-future-where-machines-make-the-calls-not-humans/]]></guid>
			<link><![CDATA[https://elephantny.com/mastercards-ai-bet-building-for-a-future-where-machines-make-the-calls-not-humans/]]></link>
			<title>Mastercard’s AI Bet: Building for a Future Where Machines Make the Calls, Not Humans</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 00:01:46 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/the-funnel-is-dead-why-marketers-most-trusted-myth-just-flatlined/]]></guid>
			<link><![CDATA[https://elephantny.com/the-funnel-is-dead-why-marketers-most-trusted-myth-just-flatlined/]]></link>
			<title>The Funnel Is Dead: Why Marketers’ Most Trusted Myth Just Flatlined</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 00:01:27 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/fcc-targets-disneys-abc-stations-with-early-license-renewals-after-kimmel-joke-controversy/]]></guid>
			<link><![CDATA[https://elephantny.com/fcc-targets-disneys-abc-stations-with-early-license-renewals-after-kimmel-joke-controversy/]]></link>
			<title>FCC Targets Disney’s ABC Stations with Early License Renewals After Kimmel Joke Controversy</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 00:01:09 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/omnicoms-3-2b-agency-fire-sale-reveals-the-cracks-in-big-holding-company-glamour/]]></guid>
			<link><![CDATA[https://elephantny.com/omnicoms-3-2b-agency-fire-sale-reveals-the-cracks-in-big-holding-company-glamour/]]></link>
			<title>Omnicom’s $3.2B Agency Fire Sale Reveals the Cracks in Big Holding Company Glamour</title>
			<pubDate><![CDATA[Wed, 29 Apr 2026 00:00:48 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://elephantny.com/blog/]]></guid>
			<link><![CDATA[https://elephantny.com/blog/]]></link>
			<title>Blog</title>
			<pubDate><![CDATA[Wed, 28 Jan 2026 22:52:48 +0000]]></pubDate>
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