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		<title>ELEPHANT NY</title>
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			<title>Blog</title>
			<pubDate><![CDATA[Wed, 28 Jan 2026 22:52:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-media-planning-survey-scam-250-amazon-voucher-as-bait-for-yet-another-pointless-data-grab/]]></guid>
			<link><![CDATA[https://elephantny.com/the-media-planning-survey-scam-250-amazon-voucher-as-bait-for-yet-another-pointless-data-grab/]]></link>
			<title>The Media Planning Survey Scam: £250 Amazon Voucher as Bait for Yet Another Pointless Data Grab</title>
			<pubDate><![CDATA[Wed, 06 May 2026 23:39:32 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/diageos-ceo-calls-out-industry-complacency-demands-radical-rethink-on-competitiveness/]]></guid>
			<link><![CDATA[https://elephantny.com/diageos-ceo-calls-out-industry-complacency-demands-radical-rethink-on-competitiveness/]]></link>
			<title>Diageo’s CEO Calls Out Industry Complacency, Demands Radical Rethink on Competitiveness</title>
			<pubDate><![CDATA[Wed, 06 May 2026 23:38:55 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/aaron-silva-of-exverus-by-brainlabs-smokes-the-competition-and-his-own-meats-at-home/]]></guid>
			<link><![CDATA[https://elephantny.com/aaron-silva-of-exverus-by-brainlabs-smokes-the-competition-and-his-own-meats-at-home/]]></link>
			<title>Aaron Silva of Exverus by Brainlabs Smokes the Competition—And His Own Meats at Home</title>
			<pubDate><![CDATA[Wed, 06 May 2026 23:38:18 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/brian-chaps-rootiq-isnt-your-average-ai-hype-its-a-decision-engine-that-actually-delivers/]]></guid>
			<link><![CDATA[https://elephantny.com/brian-chaps-rootiq-isnt-your-average-ai-hype-its-a-decision-engine-that-actually-delivers/]]></link>
			<title>Brian Chap’s RootIQ Isn’t Your Average AI Hype — It’s a Decision Engine That Actually Delivers</title>
			<pubDate><![CDATA[Wed, 06 May 2026 23:37:55 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ab-inbevs-third-cannes-lions-creative-marketer-crown-exposes-the-industrys-trophy-obsession/]]></guid>
			<link><![CDATA[https://elephantny.com/ab-inbevs-third-cannes-lions-creative-marketer-crown-exposes-the-industrys-trophy-obsession/]]></link>
			<title>AB InBev’s Third Cannes Lions Creative Marketer Crown Exposes the Industry’s Trophy Obsession</title>
			<pubDate><![CDATA[Wed, 06 May 2026 23:37:35 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/wpps-quarter-proves-margins-matter-more-than-revenue-stop-worshipping-vanity-metrics/]]></guid>
			<link><![CDATA[https://elephantny.com/wpps-quarter-proves-margins-matter-more-than-revenue-stop-worshipping-vanity-metrics/]]></link>
			<title>WPP’s Quarter Proves Margins Matter More Than Revenue — Stop Worshipping Vanity Metrics</title>
			<pubDate><![CDATA[Wed, 06 May 2026 23:37:04 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/james-murdoch-sparks-a-bidding-war-for-vox-media-brace-for-portfolio-shakeup/]]></guid>
			<link><![CDATA[https://elephantny.com/james-murdoch-sparks-a-bidding-war-for-vox-media-brace-for-portfolio-shakeup/]]></link>
			<title>James Murdoch Sparks a Bidding War for Vox Media — Brace for Portfolio Shakeup</title>
			<pubDate><![CDATA[Wed, 06 May 2026 23:36:43 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/mark-zuckerberg-navigating-the-storm-of-public-scrutiny-and-corporate-transformation/]]></guid>
			<link><![CDATA[https://elephantny.com/mark-zuckerberg-navigating-the-storm-of-public-scrutiny-and-corporate-transformation/]]></link>
			<title>**Mark Zuckerberg: Navigating the Storm of Public Scrutiny and Corporate Transformation**</title>
			<pubDate><![CDATA[Wed, 06 May 2026 22:36:23 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/wpps-quarter-proves-margins-matter-more-than-top-line-bullshit/]]></guid>
			<link><![CDATA[https://elephantny.com/wpps-quarter-proves-margins-matter-more-than-top-line-bullshit/]]></link>
			<title>WPP’s Quarter Proves Margins Matter More Than Top-Line Bullshit</title>
			<pubDate><![CDATA[Wed, 06 May 2026 20:36:20 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/criteos-chatgpt-hype-collides-with-reality-as-revenue-forecast-takes-a-hit/]]></guid>
			<link><![CDATA[https://elephantny.com/criteos-chatgpt-hype-collides-with-reality-as-revenue-forecast-takes-a-hit/]]></link>
			<title>Criteo’s ChatGPT Hype Collides With Reality as Revenue Forecast Takes a Hit</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:41:24 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tiktoks-ecommerce-hype-meets-pepsicos-experimentation-but-dont-call-it-active-attention-yet/]]></guid>
			<link><![CDATA[https://elephantny.com/tiktoks-ecommerce-hype-meets-pepsicos-experimentation-but-dont-call-it-active-attention-yet/]]></link>
			<title>TikTok’s Ecommerce Hype Meets PepsiCo’s Experimentation—But Don’t Call It ‘Active Attention’ Yet</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:40:54 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-media-planning-survey-nobody-will-read-but-you-should-because-it-pays-250/]]></guid>
			<link><![CDATA[https://elephantny.com/the-media-planning-survey-nobody-will-read-but-you-should-because-it-pays-250/]]></link>
			<title>The Media Planning Survey Nobody Will Read—But You Should, Because It Pays £250</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:40:28 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/apples-ai-drama-and-vines-resurrection-what-marketers-need-to-stop-ignoring/]]></guid>
			<link><![CDATA[https://elephantny.com/apples-ai-drama-and-vines-resurrection-what-marketers-need-to-stop-ignoring/]]></link>
			<title>Apple’s AI Drama and Vine’s Resurrection: What Marketers Need to Stop Ignoring</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:40:03 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/diageos-ceo-pulls-no-punches-fundamental-questions-or-just-spin-on-competitiveness/]]></guid>
			<link><![CDATA[https://elephantny.com/diageos-ceo-pulls-no-punches-fundamental-questions-or-just-spin-on-competitiveness/]]></link>
			<title>Diageo’s CEO Pulls No Punches: ‘Fundamental Questions’ or Just Spin on Competitiveness?</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:39:29 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/marketing-weeks-webinar-promises-award-winning-secrets-but-is-it-just-more-marketing-noise/]]></guid>
			<link><![CDATA[https://elephantny.com/marketing-weeks-webinar-promises-award-winning-secrets-but-is-it-just-more-marketing-noise/]]></link>
			<title>Marketing Week’s Webinar Promises Award-Winning Secrets — But Is It Just More Marketing Noise?</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:39:06 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ziff-davis-gobbles-up-four-recurrent-ventures-brands-betting-big-on-lifestyle-content-while-rivals-retreat/]]></guid>
			<link><![CDATA[https://elephantny.com/ziff-davis-gobbles-up-four-recurrent-ventures-brands-betting-big-on-lifestyle-content-while-rivals-retreat/]]></link>
			<title>Ziff Davis Gobbles Up Four Recurrent Ventures Brands, Betting Big on Lifestyle Content While Rivals Retreat</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:38:38 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/old-navys-latest-executive-play-michael-francis-to-lead-customer-strategy-in-a-no-bs-turnaround-bid/]]></guid>
			<link><![CDATA[https://elephantny.com/old-navys-latest-executive-play-michael-francis-to-lead-customer-strategy-in-a-no-bs-turnaround-bid/]]></link>
			<title>Old Navy’s Latest Executive Play: Michael Francis to Lead Customer Strategy in a No-BS Turnaround Bid</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:38:08 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/criteos-1-billion-quarter-masks-real-trouble-behind-yoy-growth/]]></guid>
			<link><![CDATA[https://elephantny.com/criteos-1-billion-quarter-masks-real-trouble-behind-yoy-growth/]]></link>
			<title>Criteo’s $1 Billion Quarter Masks Real Trouble Behind YoY Growth</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:37:37 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/disney-ai-hype-meets-reality-why-josh-damaros-digital-centerpiece-promises-more-than-it-delivers/]]></guid>
			<link><![CDATA[https://elephantny.com/disney-ai-hype-meets-reality-why-josh-damaros-digital-centerpiece-promises-more-than-it-delivers/]]></link>
			<title>Disney+ AI Hype Meets Reality: Why Josh D’Amaro’s Digital Centerpiece Promises More Than It Delivers</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:37:02 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ted-turners-death-marks-the-end-of-an-era-in-24-hour-news-hype/]]></guid>
			<link><![CDATA[https://elephantny.com/ted-turners-death-marks-the-end-of-an-era-in-24-hour-news-hype/]]></link>
			<title>Ted Turner’s Death Marks the End of an Era in 24-Hour News Hype</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:36:33 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/title-googles-ai-revolution-promise-and-peril-in-a-rapidly-changing-world/]]></guid>
			<link><![CDATA[https://elephantny.com/title-googles-ai-revolution-promise-and-peril-in-a-rapidly-changing-world/]]></link>
			<title>Title: Google&#8217;s AI Revolution: Promise and Peril in a Rapidly Changing World</title>
			<pubDate><![CDATA[Wed, 06 May 2026 17:36:30 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/yahoos-dsp-dream-kochava-collab-is-just-another-agentic-buzzword-play-5/]]></guid>
			<link><![CDATA[https://elephantny.com/yahoos-dsp-dream-kochava-collab-is-just-another-agentic-buzzword-play-5/]]></link>
			<title>Yahoo’s DSP Dream: Kochava Collab Is Just Another Agentic Buzzword Play</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:43:24 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/retailers-ai-app-gold-rush-is-a-feature-fetish-not-a-shopper-magnet-5/]]></guid>
			<link><![CDATA[https://elephantny.com/retailers-ai-app-gold-rush-is-a-feature-fetish-not-a-shopper-magnet-5/]]></link>
			<title>Retailers’ AI App Gold Rush Is a Feature Fetish, Not a Shopper Magnet</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:43:14 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/micro-influencers-dump-paychecks-for-equity-shaking-up-brand-sponsorships-6/]]></guid>
			<link><![CDATA[https://elephantny.com/micro-influencers-dump-paychecks-for-equity-shaking-up-brand-sponsorships-6/]]></link>
			<title>Micro-Influencers Dump Paychecks for Equity, Shaking Up Brand Sponsorships</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:43:05 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/anchor-butter-ditches-pastoral-cliches-for-gritty-realness-in-a-saturated-market-5/]]></guid>
			<link><![CDATA[https://elephantny.com/anchor-butter-ditches-pastoral-cliches-for-gritty-realness-in-a-saturated-market-5/]]></link>
			<title>Anchor Butter Ditches Pastoral Clichés for Gritty Realness in a Saturated Market</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:42:53 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/omnicoms-duncan-painter-out-christine-gambino-steps-up-in-leadership-shuffle-5/]]></guid>
			<link><![CDATA[https://elephantny.com/omnicoms-duncan-painter-out-christine-gambino-steps-up-in-leadership-shuffle-5/]]></link>
			<title>Omnicom’s Duncan Painter Out, Christine Gambino Steps Up in Leadership Shuffle</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:42:44 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/spirit-airlines-low-cost-branding-how-cheap-gimmicks-blew-up-its-business-5/]]></guid>
			<link><![CDATA[https://elephantny.com/spirit-airlines-low-cost-branding-how-cheap-gimmicks-blew-up-its-business-5/]]></link>
			<title>Spirit Airlines’ Low-Cost Branding: How Cheap Gimmicks Blew Up Its Business</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:42:35 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/generative-ai-in-the-creator-economy-more-hype-than-help-but-the-hustle-isnt-dead-5/]]></guid>
			<link><![CDATA[https://elephantny.com/generative-ai-in-the-creator-economy-more-hype-than-help-but-the-hustle-isnt-dead-5/]]></link>
			<title>Generative AI in the Creator Economy: More Hype Than Help, But The Hustle Isn’t Dead</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:42:25 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tiktoks-billboard-ads-are-not-just-resized-videos-theyre-rebuilt-from-scratch-thanks-to-vistar-6/]]></guid>
			<link><![CDATA[https://elephantny.com/tiktoks-billboard-ads-are-not-just-resized-videos-theyre-rebuilt-from-scratch-thanks-to-vistar-6/]]></link>
			<title>TikTok’s Billboard Ads Are Not Just Resized Videos — They’re Rebuilt From Scratch, Thanks to Vistar</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:42:17 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/programmatic-medias-civil-war-new-trade-bodies-expose-industrys-turf-wars-and-stalled-innovation-5/]]></guid>
			<link><![CDATA[https://elephantny.com/programmatic-medias-civil-war-new-trade-bodies-expose-industrys-turf-wars-and-stalled-innovation-5/]]></link>
			<title>Programmatic Media’s Civil War: New Trade Bodies Expose Industry’s Turf Wars and Stalled Innovation</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:42:09 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ai-data-brokers-the-new-middlemen-who-swipe-100-of-publishers-content-and-profits-5/]]></guid>
			<link><![CDATA[https://elephantny.com/ai-data-brokers-the-new-middlemen-who-swipe-100-of-publishers-content-and-profits-5/]]></link>
			<title>AI Data Brokers: The New Middlemen Who Swipe 100% of Publishers’ Content—and Profits</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:41:59 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/stuck-in-the-grind-why-marketers-are-trapped-in-career-limbo-and-whos-to-blame-5/]]></guid>
			<link><![CDATA[https://elephantny.com/stuck-in-the-grind-why-marketers-are-trapped-in-career-limbo-and-whos-to-blame-5/]]></link>
			<title>Stuck in the Grind: Why Marketers Are Trapped in Career Limbo and Who’s to Blame</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:41:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/fox-sports-world-cup-promo-is-a-celebrity-circus-not-a-strategy-5/]]></guid>
			<link><![CDATA[https://elephantny.com/fox-sports-world-cup-promo-is-a-celebrity-circus-not-a-strategy-5/]]></link>
			<title>Fox Sports’ World Cup Promo Is a Celebrity Circus, Not a Strategy</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:41:39 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/fox-news-still-tops-april-2026-cable-ratings-despite-viewer-slide-the-rest-of-cable-news-is-still-chasing-shadows-5/]]></guid>
			<link><![CDATA[https://elephantny.com/fox-news-still-tops-april-2026-cable-ratings-despite-viewer-slide-the-rest-of-cable-news-is-still-chasing-shadows-5/]]></link>
			<title>Fox News Still Tops April 2026 Cable Ratings Despite Viewer Slide—The Rest of Cable News Is Still Chasing Shadows</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:41:27 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-data-driven-audience-connections-are-still-mostly-marketing-bullshit-5/]]></guid>
			<link><![CDATA[https://elephantny.com/why-data-driven-audience-connections-are-still-mostly-marketing-bullshit-5/]]></link>
			<title>Why Data-Driven Audience Connections Are Still Mostly Marketing Bullshit</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:41:18 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/incrementality-measurement-isnt-magic-stop-treating-it-like-it-is-5/]]></guid>
			<link><![CDATA[https://elephantny.com/incrementality-measurement-isnt-magic-stop-treating-it-like-it-is-5/]]></link>
			<title>Incrementality Measurement Isn’t Magic — Stop Treating It Like It Is</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:41:09 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-myth-of-unified-ctv-measurement-why-independent-metrics-are-still-a-pipe-dream-5/]]></guid>
			<link><![CDATA[https://elephantny.com/the-myth-of-unified-ctv-measurement-why-independent-metrics-are-still-a-pipe-dream-5/]]></link>
			<title>The Myth of Unified CTV Measurement: Why Independent Metrics Are Still a Pipe Dream</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:41:01 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/applebot-extended-visibility-the-mirage-behind-most-site-invisibility-5/]]></guid>
			<link><![CDATA[https://elephantny.com/applebot-extended-visibility-the-mirage-behind-most-site-invisibility-5/]]></link>
			<title>Applebot-Extended Visibility: The Mirage Behind Most Site Invisibility</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:40:53 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/core-web-vitals-in-2026-googles-overhyped-metric-nobody-actually-measures-right-3/]]></guid>
			<link><![CDATA[https://elephantny.com/core-web-vitals-in-2026-googles-overhyped-metric-nobody-actually-measures-right-3/]]></link>
			<title>Core Web Vitals in 2026: Google’s Overhyped Metric Nobody Actually Measures Right</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:40:44 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/openais-consent-first-ad-gambit-in-the-eu-a-privacy-theater-or-a-real-shift-3/]]></guid>
			<link><![CDATA[https://elephantny.com/openais-consent-first-ad-gambit-in-the-eu-a-privacy-theater-or-a-real-shift-3/]]></link>
			<title>OpenAI’s Consent-First Ad Gambit in the EU: A Privacy Theater or a Real Shift?</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:40:31 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/marketers-ignoring-ctos-and-specsavers-cringe-tagline-tweak-prove-the-industry-still-doesnt-get-it-3/]]></guid>
			<link><![CDATA[https://elephantny.com/marketers-ignoring-ctos-and-specsavers-cringe-tagline-tweak-prove-the-industry-still-doesnt-get-it-3/]]></link>
			<title>Marketers Ignoring CTOs and Specsavers’ Cringe Tagline Tweak Prove the Industry Still Doesn’t Get It</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:40:23 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/authenticity-in-creator-campaigns-is-a-myth-until-you-nail-prep-not-just-the-shoot-3/]]></guid>
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			<guid><![CDATA[https://elephantny.com/the-marketing-ceo-myth-why-leadership-isnt-about-branding-its-about-not-being-a-clueless-suit-2/]]></guid>
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			<title>The Marketing CEO Myth: Why Leadership Isn’t About Branding — It’s About Not Being a Clueless Suit</title>
			<pubDate><![CDATA[Wed, 06 May 2026 13:39:50 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/cnns-newsnight-erupts-as-scott-jennings-and-adam-mockler-trade-barbs-meanwhile-newsmax-tries-to-buy-credibility-with-greta-van-susteren-podcast-2/]]></guid>
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			<pubDate><![CDATA[Wed, 06 May 2026 13:39:41 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/youtubes-creator-data-gambit-a-half-baked-gift-wrapped-as-a-game-changer-2/]]></guid>
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