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		<title>ELEPHANT NY</title>
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			<title>Blog</title>
			<pubDate><![CDATA[Wed, 28 Jan 2026 22:52:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/marketings-endless-excuse-why-company-narrative-is-just-another-lazy-grift-for-investment/]]></guid>
			<link><![CDATA[https://elephantny.com/marketings-endless-excuse-why-company-narrative-is-just-another-lazy-grift-for-investment/]]></link>
			<title>Marketing’s Endless Excuse: Why ‘Company Narrative’ Is Just Another Lazy Grift for Investment</title>
			<pubDate><![CDATA[Wed, 13 May 2026 23:59:38 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/adweeks-innovator-50-opens-2026-nominations-another-round-of-hype-or-real-tech-impact/]]></guid>
			<link><![CDATA[https://elephantny.com/adweeks-innovator-50-opens-2026-nominations-another-round-of-hype-or-real-tech-impact/]]></link>
			<title>ADWEEK’s Innovator 50 Opens 2026 Nominations — Another Round of Hype or Real Tech Impact?</title>
			<pubDate><![CDATA[Wed, 13 May 2026 23:59:18 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tiktok-ditches-ads-chromebook-gets-the-boot-the-weeks-tech-shake-up-you-didnt-ask-for/]]></guid>
			<link><![CDATA[https://elephantny.com/tiktok-ditches-ads-chromebook-gets-the-boot-the-weeks-tech-shake-up-you-didnt-ask-for/]]></link>
			<title>TikTok Ditches Ads — Chromebook Gets the Boot: The Week&#8217;s Tech Shake-Up You Didn’t Ask For</title>
			<pubDate><![CDATA[Thu, 14 May 2026 05:00:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/tiktoks-mcp-server-another-ai-hype-machine-or-real-campaign-automation/]]></guid>
			<link><![CDATA[https://elephantny.com/tiktoks-mcp-server-another-ai-hype-machine-or-real-campaign-automation/]]></link>
			<title>TikTok’s MCP Server: Another AI Hype Machine or Real Campaign Automation?</title>
			<pubDate><![CDATA[Thu, 14 May 2026 05:00:46 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/cancer-research-uk-crushes-short-form-noise-with-brutally-effective-long-form-storytelling/]]></guid>
			<link><![CDATA[https://elephantny.com/cancer-research-uk-crushes-short-form-noise-with-brutally-effective-long-form-storytelling/]]></link>
			<title>Cancer Research UK Crushes Short-Form Noise With Brutally Effective Long-Form Storytelling</title>
			<pubDate><![CDATA[Thu, 14 May 2026 04:00:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/biscoffs-15-year-creator-trust-play-shows-how-brands-should-actually-partner-not-puppet/]]></guid>
			<link><![CDATA[https://elephantny.com/biscoffs-15-year-creator-trust-play-shows-how-brands-should-actually-partner-not-puppet/]]></link>
			<title>Biscoff’s 15-Year Creator Trust Play Shows How Brands Should Actually Partner, Not Puppet</title>
			<pubDate><![CDATA[Thu, 14 May 2026 03:00:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/agentic-advertising-is-the-next-big-grift-heres-why-you-should-be-skeptical/]]></guid>
			<link><![CDATA[https://elephantny.com/agentic-advertising-is-the-next-big-grift-heres-why-you-should-be-skeptical/]]></link>
			<title>Agentic Advertising Is the Next Big Grift — Here’s Why You Should Be Skeptical</title>
			<pubDate><![CDATA[Thu, 14 May 2026 03:00:46 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/stop-pretending-roi-is-some-magic-number-what-cmos-actually-need-to-measure/]]></guid>
			<link><![CDATA[https://elephantny.com/stop-pretending-roi-is-some-magic-number-what-cmos-actually-need-to-measure/]]></link>
			<title>Stop Pretending ROI Is Some Magic Number: What CMOs Actually Need to Measure</title>
			<pubDate><![CDATA[Thu, 14 May 2026 02:58:04 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/wednesdays-push-aries-moon-ignites-bold-moves/]]></guid>
			<link><![CDATA[https://elephantny.com/wednesdays-push-aries-moon-ignites-bold-moves/]]></link>
			<title>Wednesday&#8217;s Push: Aries Moon Ignites Bold Moves</title>
			<pubDate><![CDATA[Thu, 14 May 2026 02:00:46 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/mrbeasts-creator-platform-the-quiet-coup-for-a-programmatic-creator-economy/]]></guid>
			<link><![CDATA[https://elephantny.com/mrbeasts-creator-platform-the-quiet-coup-for-a-programmatic-creator-economy/]]></link>
			<title>MrBeast’s Creator Platform: The Quiet Coup for a Programmatic Creator Economy</title>
			<pubDate><![CDATA[Thu, 14 May 2026 00:00:48 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/target-dumps-its-clunky-creator-program-for-two-sharper-more-realistic-initiatives/]]></guid>
			<link><![CDATA[https://elephantny.com/target-dumps-its-clunky-creator-program-for-two-sharper-more-realistic-initiatives/]]></link>
			<title>Target Dumps Its Clunky Creator Program for Two Sharper, More Realistic Initiatives</title>
			<pubDate><![CDATA[Thu, 14 May 2026 00:00:46 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/youtubes-tv-facade-the-creator-show-grift-advertisers-should-fear/]]></guid>
			<link><![CDATA[https://elephantny.com/youtubes-tv-facade-the-creator-show-grift-advertisers-should-fear/]]></link>
			<title>YouTube’s TV Facade: The Creator Show Grift Advertisers Should Fear</title>
			<pubDate><![CDATA[Wed, 13 May 2026 23:59:01 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/amazon-pulls-back-on-api-fees-after-tech-industry-pushback-a-rare-win-against-corporate-greed/]]></guid>
			<link><![CDATA[https://elephantny.com/amazon-pulls-back-on-api-fees-after-tech-industry-pushback-a-rare-win-against-corporate-greed/]]></link>
			<title>Amazon Pulls Back on API Fees After Tech Industry Pushback — A Rare Win Against Corporate Greed</title>
			<pubDate><![CDATA[Wed, 13 May 2026 23:58:43 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/youtubes-talent-exodus-ends-why-its-betting-on-being-a-creator-home-not-just-a-launchpad/]]></guid>
			<link><![CDATA[https://elephantny.com/youtubes-talent-exodus-ends-why-its-betting-on-being-a-creator-home-not-just-a-launchpad/]]></link>
			<title>YouTube’s Talent Exodus Ends: Why It’s Betting on Being a Creator Home, Not Just a Launchpad</title>
			<pubDate><![CDATA[Wed, 13 May 2026 23:58:25 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/stratacache-pulls-the-plug-on-uk-digital-retail-screens-another-sign-of-retail-tech-overhype/]]></guid>
			<link><![CDATA[https://elephantny.com/stratacache-pulls-the-plug-on-uk-digital-retail-screens-another-sign-of-retail-tech-overhype/]]></link>
			<title>Stratacache Pulls the Plug on UK Digital Retail Screens—Another Sign of Retail Tech Overhype</title>
			<pubDate><![CDATA[Wed, 13 May 2026 23:58:06 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/warner-bros-discoverys-programmatic-upfront-how-lazy-tv-ad-sales-are-getting-a-tech-makeover/]]></guid>
			<link><![CDATA[https://elephantny.com/warner-bros-discoverys-programmatic-upfront-how-lazy-tv-ad-sales-are-getting-a-tech-makeover/]]></link>
			<title>Warner Bros. Discovery’s Programmatic Upfront: How Lazy TV Ad Sales Are Getting a Tech Makeover</title>
			<pubDate><![CDATA[Wed, 13 May 2026 23:00:46 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/mail-metro-media-throws-in-the-towel-on-ad-volume-bets-big-on-pmp-growth-and-stack-unification/]]></guid>
			<link><![CDATA[https://elephantny.com/mail-metro-media-throws-in-the-towel-on-ad-volume-bets-big-on-pmp-growth-and-stack-unification/]]></link>
			<title>Mail Metro Media Throws In The Towel On Ad Volume, Bets Big On PMP Growth And Stack Unification</title>
			<pubDate><![CDATA[Wed, 13 May 2026 22:00:46 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ad-techs-openai-lovefest-deja-vu-or-strategic-sellout/]]></guid>
			<link><![CDATA[https://elephantny.com/ad-techs-openai-lovefest-deja-vu-or-strategic-sellout/]]></link>
			<title>Ad Tech’s OpenAI Lovefest: Déjà Vu or Strategic Sellout?</title>
			<pubDate><![CDATA[Wed, 13 May 2026 18:05:36 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/liquid-i-v-and-flos-retro-summer-campaign-nostalgia-meets-hydration-in-a-marketing-gimmick/]]></guid>
			<link><![CDATA[https://elephantny.com/liquid-i-v-and-flos-retro-summer-campaign-nostalgia-meets-hydration-in-a-marketing-gimmick/]]></link>
			<title>Liquid I.V. and FLO’s Retro Summer Campaign: Nostalgia Meets Hydration in a Marketing Gimmick</title>
			<pubDate><![CDATA[Wed, 13 May 2026 09:15:58 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/disneys-rivals-season-2-partners-with-waitrose-to-weaponize-streaming-launches-as-cultural-landmines/]]></guid>
			<link><![CDATA[https://elephantny.com/disneys-rivals-season-2-partners-with-waitrose-to-weaponize-streaming-launches-as-cultural-landmines/]]></link>
			<title>Disney’s ‘Rivals’ Season 2 Partners with Waitrose to Weaponize Streaming Launches as Cultural Landmines</title>
			<pubDate><![CDATA[Wed, 13 May 2026 08:46:04 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/applebot-extended-visibility-the-secret-black-hole-no-publisher-talks-about/]]></guid>
			<link><![CDATA[https://elephantny.com/applebot-extended-visibility-the-secret-black-hole-no-publisher-talks-about/]]></link>
			<title>Applebot-Extended Visibility: The Secret Black Hole No Publisher Talks About</title>
			<pubDate><![CDATA[Wed, 13 May 2026 08:45:58 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/marketings-socio-economic-pay-gap-hits-four-year-high-and-its-killing-your-bottom-line/]]></guid>
			<link><![CDATA[https://elephantny.com/marketings-socio-economic-pay-gap-hits-four-year-high-and-its-killing-your-bottom-line/]]></link>
			<title>Marketing’s Socio-Economic Pay Gap Hits Four-Year High — And It’s Killing Your Bottom Line</title>
			<pubDate><![CDATA[Wed, 13 May 2026 08:45:43 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/why-1950s-era-workplace-systems-are-destroying-parents-careers-and-no-ones-fixing-it/]]></guid>
			<link><![CDATA[https://elephantny.com/why-1950s-era-workplace-systems-are-destroying-parents-careers-and-no-ones-fixing-it/]]></link>
			<title>Why 1950s-Era Workplace Systems Are Destroying Parents’ Careers—and No One’s Fixing It</title>
			<pubDate><![CDATA[Wed, 13 May 2026 08:45:22 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/televisaunivisions-upfront-pitch-super-bowl-hype-meets-latino-media-ambition/]]></guid>
			<link><![CDATA[https://elephantny.com/televisaunivisions-upfront-pitch-super-bowl-hype-meets-latino-media-ambition/]]></link>
			<title>TelevisaUnivision’s Upfront Pitch: Super Bowl Hype Meets Latino Media Ambition</title>
			<pubDate><![CDATA[Wed, 13 May 2026 08:44:32 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/adobes-ai-fantasy-how-brand-control-becomes-brand-chains-in-the-name-of-creativity/]]></guid>
			<link><![CDATA[https://elephantny.com/adobes-ai-fantasy-how-brand-control-becomes-brand-chains-in-the-name-of-creativity/]]></link>
			<title>Adobe’s AI Fantasy: How Brand Control Becomes Brand Chains in the Name of Creativity</title>
			<pubDate><![CDATA[Wed, 13 May 2026 08:44:07 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/buzzfeeds-streaming-pivot-under-byron-allen-is-a-desperate-play-for-living-room-relevance/]]></guid>
			<link><![CDATA[https://elephantny.com/buzzfeeds-streaming-pivot-under-byron-allen-is-a-desperate-play-for-living-room-relevance/]]></link>
			<title>BuzzFeed’s Streaming Pivot Under Byron Allen Is a Desperate Play for Living Room Relevance</title>
			<pubDate><![CDATA[Wed, 13 May 2026 08:43:47 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/johnnie-walkers-reinvention-is-a-brutal-reminder-creativity-isnt-a-campaign-its-survival/]]></guid>
			<link><![CDATA[https://elephantny.com/johnnie-walkers-reinvention-is-a-brutal-reminder-creativity-isnt-a-campaign-its-survival/]]></link>
			<title>Johnnie Walker’s Reinvention Is a Brutal Reminder: Creativity Isn’t a Campaign, It’s Survival</title>
			<pubDate><![CDATA[Wed, 13 May 2026 08:43:22 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ai-content-detectors-in-2026-are-still-a-joke-heres-how-marketers-completely-outsmart-them/]]></guid>
			<link><![CDATA[https://elephantny.com/ai-content-detectors-in-2026-are-still-a-joke-heres-how-marketers-completely-outsmart-them/]]></link>
			<title>AI Content Detectors in 2026 Are Still a Joke — Here’s How Marketers Completely Outsmart Them</title>
			<pubDate><![CDATA[Wed, 13 May 2026 08:15:58 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/johnnie-walkers-keep-walking-is-more-than-a-slogan-its-a-blueprint-for-long-term-brand-survival/]]></guid>
			<link><![CDATA[https://elephantny.com/johnnie-walkers-keep-walking-is-more-than-a-slogan-its-a-blueprint-for-long-term-brand-survival/]]></link>
			<title>Johnnie Walker’s ‘Keep Walking’ Is More Than a Slogan—It’s a Blueprint for Long-Term Brand Survival</title>
			<pubDate><![CDATA[Wed, 13 May 2026 07:15:58 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/gamestops-bizarre-bid-for-ebay-a-cash-strapped-retailer-playing-billion-dollar-chicken/]]></guid>
			<link><![CDATA[https://elephantny.com/gamestops-bizarre-bid-for-ebay-a-cash-strapped-retailer-playing-billion-dollar-chicken/]]></link>
			<title>GameStop’s Bizarre Bid for eBay: A Cash-Strapped Retailer Playing Billion-Dollar Chicken</title>
			<pubDate><![CDATA[Wed, 13 May 2026 06:15:58 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/schema-org-adoption-stalled-at-publishers-killing-rich-snippet-growth-in-2024/]]></guid>
			<link><![CDATA[https://elephantny.com/schema-org-adoption-stalled-at-publishers-killing-rich-snippet-growth-in-2024/]]></link>
			<title>Schema.org Adoption Stalled at Publishers, Killing Rich Snippet Growth in 2024</title>
			<pubDate><![CDATA[Wed, 13 May 2026 06:00:49 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/indexnow-is-a-complete-waste-of-bandwidth-stop-pretending-it-moves-the-needle/]]></guid>
			<link><![CDATA[https://elephantny.com/indexnow-is-a-complete-waste-of-bandwidth-stop-pretending-it-moves-the-needle/]]></link>
			<title>IndexNow Is a Complete Waste of Bandwidth — Stop Pretending It Moves the Needle</title>
			<pubDate><![CDATA[Wed, 13 May 2026 06:00:36 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/duluths-ai-media-buying-divide-smart-bidding-yes-brand-storytelling-hell-no/]]></guid>
			<link><![CDATA[https://elephantny.com/duluths-ai-media-buying-divide-smart-bidding-yes-brand-storytelling-hell-no/]]></link>
			<title>Duluth’s AI Media Buying Divide: Smart Bidding Yes, Brand Storytelling Hell No</title>
			<pubDate><![CDATA[Tue, 12 May 2026 23:27:02 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/openais-new-shopping-ads-in-chatgpt-another-layer-of-algorithmic-bullshit-for-e-commerce/]]></guid>
			<link><![CDATA[https://elephantny.com/openais-new-shopping-ads-in-chatgpt-another-layer-of-algorithmic-bullshit-for-e-commerce/]]></link>
			<title>OpenAI’s New Shopping Ads in ChatGPT: Another Layer of Algorithmic Bullshit for E-Commerce</title>
			<pubDate><![CDATA[Tue, 12 May 2026 23:26:46 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/amazons-sports-ad-play-using-nba-and-nfl-rights-to-muscle-into-upfront-dollars/]]></guid>
			<link><![CDATA[https://elephantny.com/amazons-sports-ad-play-using-nba-and-nfl-rights-to-muscle-into-upfront-dollars/]]></link>
			<title>Amazon’s Sports Ad Play: Using NBA and NFL Rights to Muscle Into Upfront Dollars</title>
			<pubDate><![CDATA[Tue, 12 May 2026 23:26:15 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/ad-techs-automation-apocalypse-who-the-hell-is-accountable-when-ai-runs-your-campaigns/]]></guid>
			<link><![CDATA[https://elephantny.com/ad-techs-automation-apocalypse-who-the-hell-is-accountable-when-ai-runs-your-campaigns/]]></link>
			<title>Ad Tech’s Automation Apocalypse: Who the Hell Is Accountable When AI Runs Your Campaigns?</title>
			<pubDate><![CDATA[Tue, 12 May 2026 23:25:59 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-lazy-marketing-transformation-myth-why-your-ai-time-saving-claims-are-bullshit/]]></guid>
			<link><![CDATA[https://elephantny.com/the-lazy-marketing-transformation-myth-why-your-ai-time-saving-claims-are-bullshit/]]></link>
			<title>The Lazy Marketing Transformation Myth: Why Your AI Time-Saving Claims Are Bullshit</title>
			<pubDate><![CDATA[Tue, 12 May 2026 23:25:41 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/smes-are-betting-on-marketers-while-big-corps-sit-on-hiring-freeze-heres-why-thats-a-game-changer/]]></guid>
			<link><![CDATA[https://elephantny.com/smes-are-betting-on-marketers-while-big-corps-sit-on-hiring-freeze-heres-why-thats-a-game-changer/]]></link>
			<title>SMEs Are Betting on Marketers While Big Corps Sit on Hiring Freeze – Here’s Why That’s a Game Changer</title>
			<pubDate><![CDATA[Tue, 12 May 2026 23:25:24 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/mullers-decade-of-decline-exposed-why-price-cuts-and-partnerships-were-just-band-aids/]]></guid>
			<link><![CDATA[https://elephantny.com/mullers-decade-of-decline-exposed-why-price-cuts-and-partnerships-were-just-band-aids/]]></link>
			<title>Müller’s Decade of Decline Exposed: Why Price Cuts and Partnerships Were Just Band-Aids</title>
			<pubDate><![CDATA[Tue, 12 May 2026 23:25:08 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/the-delusion-of-social-vs-tv-marketers-are-wasting-time-fighting-when-they-should-be-building/]]></guid>
			<link><![CDATA[https://elephantny.com/the-delusion-of-social-vs-tv-marketers-are-wasting-time-fighting-when-they-should-be-building/]]></link>
			<title>The Delusion of Social vs. TV: Marketers Are Wasting Time Fighting When They Should Be Building</title>
			<pubDate><![CDATA[Tue, 12 May 2026 23:24:53 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/cancer-research-uk-proves-long-form-storytelling-still-slays-in-a-tiktok-world/]]></guid>
			<link><![CDATA[https://elephantny.com/cancer-research-uk-proves-long-form-storytelling-still-slays-in-a-tiktok-world/]]></link>
			<title>Cancer Research UK Proves Long-Form Storytelling Still Slays in a TikTok World</title>
			<pubDate><![CDATA[Tue, 12 May 2026 23:24:35 +0000]]></pubDate>
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			<guid><![CDATA[https://elephantny.com/coca-colas-marketing-dominance-is-a-lesson-too-many-brands-ignore/]]></guid>
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			<pubDate><![CDATA[Tue, 12 May 2026 23:24:16 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/youtubes-brandcast-reveals-googles-pivot-from-social-clout-to-creator-trust-and-its-a-mess/]]></guid>
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			<pubDate><![CDATA[Tue, 12 May 2026 23:23:20 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://elephantny.com/disneys-upfront-playbook-betting-big-on-live-events-and-the-super-bowl-not-star-power/]]></guid>
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		</item>
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			<pubDate><![CDATA[Tue, 12 May 2026 20:36:58 +0000]]></pubDate>
		</item>
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