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8 yayın işletme + kendi araçlarımızı geliştirme deneyiminden notlar. Restoran SEO, yerel pazarlama, asıl sonuç getiren sıkıcı detaylar.
Claude-4.7 and Answer Boxes: How Anthropic Just Nuked Your SEO Honeypot
Anthropic unleashed Claude-4.7 on June 14, 2024. If you rely on Google answer boxes, your traffic’s about to get torched.
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Open-Source MMM: The Summer Fad Nobody Asked For (But Everyone’s Suddenly Selling)
Open-source marketing mix modeling is the summer’s most overhyped analytics fad—sold by the same charlatans who brought you last year’s SEO
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Meta’s Muse: Enjoy the Ad-Free Honeymoon, Because the Bill Is Coming
Meta’s Muse is ad-free today, but believing it will stay that way is pure fantasy. The ad business is waiting in the wings—brace for
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Stop the Corporate Gobbledygook: What ShipStation’s Emilie Bingham Gets Right About Change
ShipStation’s Emilie Bingham cuts the crap during company upheaval, proving that ruthless clarity beats jargon every single
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Kara Swisher Calls Her Shot: CNN Exit After Paramount-WBD Merger, Not a Moment Sooner
Kara Swisher just confirmed she’s leaving CNN as soon as the Paramount-WBD merger is official. It’s a red flag for anyone who cares about real
Devamı →Google’s ‘Demand Gen’ Ad Push: More Features, More Noise, Fewer Excuses for Lazy Marketers
Google’s Demand Gen updates—affiliate location extensions and one-click YouTube Shorts ads—are here to expose lazy marketers and force real
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E.l.f. Cosmetics Hitches Its Wagon to Joaquina’s Second Album—And Hopes You’re Not Sick of Influencer Tie-Ins Yet
E.l.f. Cosmetics just named Joaquina as its brand ambassador—conveniently the same week her new album dropped. It’s influencer marketing on
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WarnerMount, Taboola, Infillion: The Great Autumn Ad Tech Gobble-Up Is Here
WarnerMount gets the green light, Taboola gobbles Dianomi, and Infillion grabs Foursquare. Autumn 2026 is the season of consolidation—and it’s bad news for
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Brand Partnerships Are Mostly Garbage—Except When They Actually Mean Something
Most brand partnerships are empty noise—unless they actually let both sides do something they couldn’t pull off alone. Stop greenlighting nonsense
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DMexco 2026: Another Year, Another AI Panel — And Still Zero Substance for Real-World CMOs
DMexco 2026 was all AI panels and no substance—again. If your 'bold' CMO is still quoting LinkedIn and your AI ops are dashboard deep, you're already
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US Throws a Tantrum Over Australia’s Attempt to Rein in Social Media Chaos
The U.S. is furious about Australia’s push for social media accountability, but the real concern isn’t censorship—it’s Silicon Valley’s profit
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Marketers Are Still Flailing at AI—And Most of Them Deserve To
AI isn’t making marketers smarter—just lazier. The real winners are tossing out playbooks and getting their hands dirty. Everyone else is just
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Stop Wordsmithing Your Garbage: The Only Three Questions That Matter for Clear Communication
Still think a Grammarly check will save your comms? If someone can’t get your point in one read, it’s already dead on
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Experian’s CMO Sally Miller: The Jack-of-All-Trades Marketing Myth Needs to Die
Experian’s Sally Miller is getting applause for her 'multifaceted' career, but this obsession with variety is why your marketing stack is a dumpster
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Agentic Buying Is About to Steamroll Media Agencies—And Most of Them Still Don’t Get It
Agentic buying isn’t a buzzword—it’s the endgame for media buying as we know it. Most agencies are asleep at the wheel, and the bots are
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Stop Worshipping AI: Your Internal Mess Is Still the Bottleneck
AI won’t save you from your own disorganized knowledge base. The real competitive edge lies in the customer data and experience you’ve already
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Doom Trolling: How AI PR Became the Newest Grift—and Why Audiences Aren’t Buying It
AI companies have turned doom-mongering into a PR strategy, but the public isn’t buying it anymore. The grift is obvious—and corrosive to real
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McDonald’s Isn’t Just Selling Burgers—Now They Want a Bite of Your Ad Data
McDonald’s is jumping into ad tech, copying the same tired playbook as Netflix and Walmart. Don’t buy the hype—this is just another walled garden cash
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Sephora’s TikTok Shop Stunt: Beauty’s Latest Surrender to Algorithmic Retail
Sephora just dropped an exclusive set on TikTok Shop, caving to algorithm-driven retail. This isn’t innovation—it’s surrender. Here’s why it
Devamı →Palantir Is Eating Media’s Data Stack—and Nobody’s Calling It Out
Palantir isn’t just lurking in the background of media’s data operations—they’re running the show. Ignore their lock-in at your
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