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8 yayın işletme + kendi araçlarımızı geliştirme deneyiminden notlar. Restoran SEO, yerel pazarlama, asıl sonuç getiren sıkıcı detaylar.
TJ Palma: From College Athlete to Airbnb Hustler to Love Island’s Reluctant Content King
TJ Palma’s leap from college athlete and Airbnb host to Love Island star isn’t your typical influencer fairy tale. He’s rewriting the playbook on how creators build real business, not just fleeting fame.
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Push Notifications and Peer Sharing Are Quietly Hijacking Publisher Traffic — And No One’s Talking About It
Push notifications and peer-to-peer sharing are quietly overtaking Google as the primary traffic sources for publishers, according to new Chartbeat data. It’s time to ditch SEO grifts and build real engagement.
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AMC’s Upfront Playbook: More Than Just Nostalgia, It’s a Sports and Franchise Power Grab
AMC Global Media is redefining upfront season by ditching generic ad slots for tailored sports and franchise opportunities that actually engage audiences and advertisers alike.
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Publishers’ Traffic Game-Changer: Why Push Notifications and Peer Sharing Are Stealing the Spotlight from SEO
Chartbeat’s latest data reveals that push notifications and peer-to-peer sharing are skyrocketing as publisher traffic sources, exposing SEO’s overhyped dominance.
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AMC’s Upfront Play: More Than Just Another Sports Sponsorship Pitch
AMC’s upfront strategy breaks the mold by leveraging sports and franchise fandom, challenging the lazy, volume-driven ad pitches that plague the industry.
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Meta Throws Open Its Ad Platform to Third-Party AI — Brace for the Next Wave of Marketing Automation Bullshit
Meta’s new AI connectors for ads are just another layer of automation hype in a space already drowning in vendor grift and lazy marketing tactics.
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UK Ad Spend Soars to £46.7bn in 2025 — Yet It’s Not All Roses for the Market
UK ad spend hit a staggering £46.7bn in 2025, nearly doubling since 2018 and outpacing GDP growth. But this explosive growth masks a bloated, inefficient market still dominated by legacy platforms and outdated practices.
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Retail Media’s Growth Nightmare: Silos, Shitty Metrics, and Industry Spin Are Killing Profitability
Retail media’s growth is being throttled by siloed data, unreliable metrics, and a lack of industry collaboration, according to execs at ADWEEK House in Miami.
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Evening News Ratings Collapse: CBS Tanks Below 4 Million, WNT Alone Shows Growth
CBS Evening News hits a three-week low under 4 million viewers, while NBC’s Nightly News stands alone with week-to-week growth. Legacy media’s complacency is showing.
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GMA Shrinks Today’s Morning News Demo Lead as All Networks Show Gains — But Don’t Call It a Comeback
ABC’s Good Morning America narrows the gap on Today’s demo lead as all three major networks post modest gains in the advertiser-coveted morning news ratings. But don’t call it a comeback.
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Linda Yaccarino’s Defense of X’s Ad Business: A PR Smoke Screen for Elon’s Revenue Collapse
Former X CEO Linda Yaccarino claims the platform’s ad business isn’t falling short, but the numbers and reality tell a brutally different story.
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Amazon’s $70 Billion Ad Revenue Is the Real Reason AWS Keeps Roaring and AI Gets Fed
Amazon’s ad revenue just hit $70 billion, fueling AWS’s AI-driven growth and rewriting the rules of ecommerce and advertising. The SEO grift can’t keep up.
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Omnicom’s AI Gambit: Finally Ditching the Ad Tech Parasites That Bleed the Industry Dry
Omnicom is testing AI-driven media buying to cut out the ad tech middlemen that have long bled the programmatic ecosystem dry. This is a rare sign the industry’s finally serious about change.
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Possible Miami Reveals AI’s Double-Edged Sword: Promise Crushed by Hype and Half-Baked Execution
The Possible Miami conference exposed the stark divide between AI’s promise and the grift surrounding its marketing adoption, warning brands to stop chasing hype and start demanding real results.
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Omnicom’s Agency Graveyard Grows: 180 and adam&eveDDB NY Cannibalized Into Lola USA
Omnicom shutters 180 and adam&eveDDB NY, merging them into the new Lola USA brand — another grim reminder that agency consolidation is peak corporate theater, not innovation.
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Why Retail Media Budgets Are Getting Hijacked by Smart Shelves and No One’s Talking About It
Retail media budgets are quietly shifting from digital ads to smart shelf technology, turning aisles into data gold mines that directly influence buying decisions.
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The CW’s Streaming Hustle: ESPN and Roku Deals Reveal a Network Desperate to Escape Linear Mediocrity
The CW’s new streaming deals with ESPN and Roku are less innovation and more a last-ditch effort to escape linear TV irrelevance. This scramble highlights a deeper problem: content that just isn’t compelling enough to thrive in streaming’s brutal ecosystem.
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The Pop Star Collab Grift: What Maybelline, Nespresso, and Joaquina Got Right That Your Agency Didn't
Celebrity-brand partnerships often fall flat because agencies treat them as quick fixes. Maybelline, Nespresso, and Joaquina show what real collaboration looks like.
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