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8 yayın işletme + kendi araçlarımızı geliştirme deneyiminden notlar. Restoran SEO, yerel pazarlama, asıl sonuç getiren sıkıcı detaylar.
Fractional CMOs Are the New Status Symbol for Growth-Obsessed Startups—But Don’t Call It a Bargain
The stampede toward fractional CMOs this spring isn’t about saving money—it’s desperation for real expertise, and the sharks are circling.
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AI’s Hidden Bill Comes Due and Uber’s Token Circus: The Real Price of Martech ‘Innovation’ This Spring
AI isn’t free—this spring, the bill is landing, and it’s ugly. Uber’s token meltdown is just the latest proof that martech hype hides busted infrastructure.
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Nike, McDonald’s, and Devin Booker’s Arizona Sneaker Stunt: Where Viral Marketing Meets Corporate Fan Fiction
Nike and McDonald’s turned Devin Booker’s sneaker drop into a corporate scavenger hunt in the Arizona heat, blurring the line between fandom and unpaid promo work.
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Cannes Beach Activations: Where ‘Experiential’ Means Fried iPads and Lifeguard Drama
This week’s Cannes ‘experiential’ beach stunts weren’t sunk by creativity—they were fried by overheated iPads, bureaucratic lifeguards, and plain old bad planning.
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60 Minutes Hands the Wheel to Nick Bilton—Is This a Rescue or a Rebrand?
CBS just nuked the old 60 Minutes playbook, firing Tanya Simon and handing the keys to Nick Bilton. This isn’t a facelift—it’s an ultimatum.
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Crocs Didn’t Get Lucky—They Weaponized the Hate and Won
Crocs turned public mockery into a money machine by leaning into the ugly, not running from it. Most brands are too scared to try.
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Ferrari’s Latest Design Fiasco: Welcome to the Jaguar School of Brand Suicide
Ferrari’s new model didn’t just miss the mark, it torched the brand’s luxury cachet and spooked the markets. Welcome to Jaguar’s old hell.
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No, Marketers: You Can’t “Optimize” Your Way Out of Being Untrustworthy Garbage
Marketers, your trust problem isn’t a funnel issue—it’s the result of years of treating customers like click-fodder. No AI, no A/B test, no plugin will fix this.
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UPS’s Fuel Surcharge Circus: Brands Eat the Bill as Shipping Grift Escalates
UPS just slapped brands with fresh 'surge emergency fees' from Asia, blaming fuel costs. It’s not innovation—it's margin padding, and brands are paying the price.
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Universal Ads Wants Your Pizza Budget—But Can’t Deliver a Slice That Sells
Universal Ads is piling on features, but unless it can make the phone ring for small businesses, it won’t steal ad dollars from social platforms any time soon.
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CBS News Radio Fades Out Quietly—While CBS Mornings Ignores Colbert’s Last Bow
CBS News Radio bows out after nearly a century, while CBS Mornings pretends Stephen Colbert’s Late Show finale never happened. The message: legacy means nothing.
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Sharyn Alfonsi Shown the Door at 60 Minutes: The Bari Weiss Saga Was the Final Straw
Sharyn Alfonsi’s ouster from 60 Minutes is the latest fallout from her headline clash with Bari Weiss over a controversial story. The lesson? In 2026, digital firepower always beats corporate risk aversion.
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Vox Media and BuzzFeed: The Fire Sale That Proves the Digital Media Revolution Was Mostly Hype
Vox Media and BuzzFeed didn’t just get sold—they got put out of their misery. The digital media hype machine has finally run out of gas.
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HR Bots Are Gutting the AI Talent Pool Before Interviews Even Start
Right now, the best AI talent is being algorithmically ghosted before ever reaching a human. Blame lazy HR, not the machines.
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Ben & Jerry’s Ben Cohen: ‘Selling Your Business Is a Shitty Goal’—And He’s Right
Ben & Jerry’s co-founder Ben Cohen just torched founders who build businesses just to sell. If you’re chasing exits, you’re missing the whole point.
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OpenAI’s Latest Hire: ServiceNow’s Colin Fleming, Because ‘AI Marketing’ Is Code for Selling Hype to Suits
OpenAI just hired ServiceNow’s Colin Fleming to translate AI hype into safe, enterprise-friendly sales pitches. Don’t confuse this for innovation.
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Blueland’s Retail Glow-Up: Packaging That Finally Stopped Whispering in a Walmart Aisle
Blueland ditched its pastel navel-gazing for a retail-ready look that finally says, 'Buy me.' The rest of sustainable CPG should take notes and stop hiding.
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GPT-5 Turbo Arrives, But Surfer SEO Still Chokes on Simple Sitemaps
OpenAI unveiled GPT-5 Turbo on June 18, 2024, promising 'next-gen' AI usability. Meanwhile, top 'AI SEO tools' can't properly ingest a basic XML sitemap.
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