EST. NEW YORK · INDEPENDENT EDITORIAL STUDIO

We run New York's
most curious little
media network._

ElephantNY is a small NYC studio with a big editorial appetite — we build, operate and grow four independent news publications from Manhattan to the outer boroughs, covering culture, business, daily news and dining.

4
Publications
41
Editors & Writers
887
Articles Live
5
Boroughs Covered

Our most celebrated editors.

The bylines driving readership across the network — the writers and editors whose work defines each of our four publications.

James Thompson JT
James Thompson
NYC Pulse

James Thompson covers New York City government, politics, and breaking news for NYC Pulse. With 15 years of city hall experience — including stints at the Dai…

Amara Okafor AO
Amara Okafor
Made in NYC

Amara Okafor grew up between Lagos and the Bronx, and both cities shaped her journalism. At Made in NYC, she covers the communities, activists, and everyday New…

Jordan Hayes JH
Jordan Hayes
Made in NYC

Jordan Hayes is Made in NYC's arts and entertainment correspondent, covering everything from Broadway opening nights to underground gallery shows in Bushwick. N…

Sofia Martinez SM
Sofia Martinez
Made in NYC

Sofia Martinez grew up in Washington Heights and has spent her career telling the stories of the neighborhoods, artists, and communities that make New York City…

Daniel Park DP
Daniel Park
NYC Business Pulse

Daniel Park is NYC Business Pulse's senior business correspondent, specializing in Wall Street, commercial real estate, and the startup ecosystem reshaping the …

Editorial operations, growth and engineering.

We don't subcontract. Everything from newsroom workflow to search performance to infrastructure is built and run by our team.

01

Media Operations

End-to-end newsroom systems — editorial CMS, publishing workflows, cross-site syndication, and automated distribution.

  • Custom editorial platforms
  • Cross-publication workflow
  • RSS + IndexNow distribution
  • Author & contributor systems
02

Growth & SEO

Technical SEO, structured data, and search performance. We ship sites that rank — and prove it with metrics.

  • Schema markup & JSON-LD
  • IndexNow + sitemap automation
  • AI crawler access (GPT, Claude, Perplexity)
  • Performance & Core Web Vitals
03

Web Development

Custom WordPress, headless CMS integrations, and bespoke admin platforms built with FastAPI, Python and modern stacks.

  • WordPress & custom themes
  • REST API & headless integrations
  • FastAPI / Python services
  • SQLite / PostgreSQL data layer

Two operators. One story.

ElephantNY was founded in New York by two operators who wanted to prove a small team could run multiple newsrooms at editorial quality — and ship the software that makes it work.

ElephantNY № 01 · FOUNDER CREDENTIAL
Yasin Kaya, Co-Founder of ElephantNY
EST. NYC
Co-Founder · Database Developer

Yasin Kaya

"Code that scales is code that ships every morning."

Yasin leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.

Specialty
Full-stack · Database · Platform Engineering
Domain
Editorial tooling · Growth infrastructure
Coverage
NYC · NJ · Beyond
ElephantNY № 02 · FOUNDER CREDENTIAL
Hasan Orgun, Co-Founder of ElephantNY
EST. NYC
Co-Founder · Software Developer & SEO Specialist

Hasan Orgun

"Rankings follow editorial quality — and the infrastructure behind it."

Hasan drives ElephantNY's SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.

Specialty
Search · Software Development · Data
Domain
Technical SEO · Core Web Vitals · AI discovery
Coverage
NYC · NJ · Beyond
+ 41 editors, writers & contributors across the network
Meet the collective →

Have a project we'd love.

Media operations, editorial tooling, SEO overhauls, custom platforms — if it sits where publishing meets engineering, we want to hear from you.