ElephantNY is a small NYC studio with a big editorial appetite — we build, operate and grow four independent news publications from Manhattan to the outer boroughs, covering culture, business, daily news and dining.
Each site is independently operated but shares a common editorial standard — clear, accurate, NYC-rooted reporting. Together they reach audiences across every beat that matters in the five boroughs.
NYC's independent magazine — culture, food, business and life across all five boroughs.
Business intelligence for the five boroughs — markets, real estate, policy and deals.
Fast, editorial daily news pulse for New Yorkers. Everything, every morning.
Restaurant openings, closings, reviews and the chefs behind the city's dining scene.
The bylines driving readership across the network — the writers and editors whose work defines each of our four publications.
JT
James Thompson covers New York City government, politics, and breaking news for NYC Pulse. With 15 years of city hall experience — including stints at the Dai…
AO
Amara Okafor grew up between Lagos and the Bronx, and both cities shaped her journalism. At Made in NYC, she covers the communities, activists, and everyday New…
JH
Jordan Hayes is Made in NYC's arts and entertainment correspondent, covering everything from Broadway opening nights to underground gallery shows in Bushwick. N…
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Sofia Martinez grew up in Washington Heights and has spent her career telling the stories of the neighborhoods, artists, and communities that make New York City…
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Daniel Park is NYC Business Pulse's senior business correspondent, specializing in Wall Street, commercial real estate, and the startup ecosystem reshaping the …
Written by Yasin and Hasan — practical notes on what's working in NYC media operations: search infrastructure, AI crawler access, structured data, and the editorial tools that keep publications visible to machines and humans.
The SEO world loves to pretend schema.org is a solved problem, but lazy agencies and clueless “10x” outfits have turned structured data into a joke. Here’s why …
IndexNow promises instant indexing and better rankings, but it’s nothing more than a marketing stunt serving vendor egos, not site owners. Here’s why it’s a hol…
Yoast, Rank Math, and their AI gimmicks are nothing but SEO dead weight, dragging down sites with bloat while peddling hollow promises. It’s time to call …
We don't subcontract. Everything from newsroom workflow to search performance to infrastructure is built and run by our team.
End-to-end newsroom systems — editorial CMS, publishing workflows, cross-site syndication, and automated distribution.
Technical SEO, structured data, and search performance. We ship sites that rank — and prove it with metrics.
Custom WordPress, headless CMS integrations, and bespoke admin platforms built with FastAPI, Python and modern stacks.
Every site we launched, we still operate. No handoffs, no client churn — just an expanding network of properties we believe in.
ElephantNY was founded in New York by two operators who wanted to prove a small team could run multiple newsrooms at editorial quality — and ship the software that makes it work.
"Code that scales is code that ships every morning."
Yasin leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
"Rankings follow editorial quality — and the infrastructure behind it."
Hasan drives ElephantNY's SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Media operations, editorial tooling, SEO overhauls, custom platforms — if it sits where publishing meets engineering, we want to hear from you.