Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Rank Math’s July Update Wrecks Crawl Budgets: AI SEO Gone Stupid
Rank Math’s July 2024 patch triggers a 45% spike in crawl requests on WordPress installs. Their AI ‘magic’ is blowing through server resources.
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OpenAI’s GPT-5 Turbo Summarization API: How It’s Cannibalizing News Traffic
Since May 2024, OpenAI’s GPT-5 Turbo began summarizing major news sites, directly cutting publisher traffic by up to 41%. The NYT lawsuit’s just the start.
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Google’s AI-First Indexing Summer Massacre: How Content Farms and Lazy Plugins Got Us Here
On June 4, 2024, Google’s ‘AI-First Indexing’ update trashed 30% of traffic for thousands of publishers overnight. Don’t blame AI—blame the industry’s enablers.
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OpenAI’s $100B Ad Revenue Fantasy: Welcome to the AI Hype Hangover
OpenAI’s pipe dream of $100B in ad revenue by 2030 just met reality: the entire chatbot ad market will barely crack $5.4B. The AI ad grift is
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Unilever’s Creator Empire: 300,000 Influencers, Zero Soul? Automation Swallows Authenticity
Unilever’s 300,000-creator network runs on AI-fueled automation, leaving agencies stuck in the past. If you’re not scaling with tech, you’re
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Yoast 25.0's AI Hype Turns WordPress SEO Into an Automated Spam Factory
Yoast 25.0 shipped in May 2024 touting AI-powered SEO. Server logs from three U.S. publishers show a 22% spike in thin, spammy meta tags overnight.
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Google’s July 2026 Generative Snippet Rollout Is a Dumpster Fire for Publishers
Traffic from Google to publishers dropped by as much as 42% in July 2026, directly after the generative snippet rollout. AI answers cannibalized traditional site visits.
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Trump Bets Big on Sullivan & Cromwell: The Elite Law Firm’s Calculated Gamble with Democracy on Trial
Sullivan & Cromwell’s decision to represent Trump is shaking up New York’s legal world, dragging elite law into the political trenches. The move signals a new,
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Paramount’s Circus: Mark Thompson’s CNN Left Dangling as Acquisition Chaos Reigns
CNN staffers are getting nothing but spin as Paramount’s acquisition leaves CEO Mark Thompson and the entire newsroom twisting in the
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Anthropic’s AI ‘Responsibility’ Campaign: A Summer Blockbuster of Corporate Hand-Wringing
Anthropic’s new “Keep Thinking” film campaign wants you to believe they’re tackling AI responsibility. It’s all vibe, zero
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‘Just Chatting’ Is Eating Twitch’s Lunch—and Every Brand Exec Is Still Asking About Fortnite
‘Just Chatting’ now dominates streaming, but brands and agencies are stuck in a Fortnite fantasy. Personality is the platform. Time to get
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Sunday's Electric Dance: Moon Sparks Ideas and Ideals
The Moon in Aquarius today charges America's 3rd house, emphasizing communications and ideals. Consider the collective field and your personal rhythm as innovation meets tradition.
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Trump’s Endangered Species Rollbacks: Profits First, Conservation Last in 2026’s Summer Standoff
Trump’s gutting of endangered species protections still shapes policy and city life in 2026, with profits prioritized over preservation. New York’s habitats
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Yoast’s 25.0 Release Proves Bloatware Runs SEO—Here’s What Actually Works
Yoast 25.0 dropped June 2026 and ballooned to 7.9MB zipped. Meanwhile, 90% of sites running it saw zero ranking gains. It’s time to stop.
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Anthropic’s ‘Keep Thinking’ Campaign: AI Responsibility or Just Another Summer PR Wash?
Anthropic’s new ‘Keep Thinking’ film wants to sell you on AI responsibility. Don’t buy it. The real risks are already here—and a moody campaign won’t fix
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Gen Z Doesn’t Have a Short Attention Span—Your Content Just Sucks
Gen Z doesn’t have a short attention span—they just know what’s worth their time. The problem is your content, not their
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Friday's Retrograde Riddles: Navigating the Tug of War
Today, as the waning crescent Moon meanders through Taurus, the cosmos asks us to reflect and recalibrate. With Mercury retrograde in Cancer and transformative Pluto retrograde in Aquarius, America's ongoing stories of communication and transformation intensify.
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Yoast 25.0: The Plugin Bloated Your Site—And Their Profits—on Autopilot
Yoast 25.0 weighs in at over 6MB, compared to just 1.4MB a decade ago. PageSpeed Insights regularly flags Yoast scripts as primary performance bottlenecks.
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