Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Brand Safety Theater: GM, Trade Desk, and the Myth of 'Safe' News Inventory
ADWEEK House was all smiles for 'safe' news advertising, but don’t believe the hype—brand safety is still a dodge, not a fix. The real opportunity lies where
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Micron Stock Rides the Summer Heat as Semiconductor Market Braces for Turbulence
Micron Technology’s stock is on a summer rollercoaster as analysts debate the impact of AI demand against stalling consumer electronics. From Wall Street to
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Instacart’s Co-Creation Gimmick: Mascot-Crammed Ads Won’t Save You From Digital Irrelevance
Instacart’s latest mascot-stuffed ad push is a desperate play for relevance, not innovation. Co-creation won’t fix their real product
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Senate’s Housing Affordability Bill: Real Reform or Another Gift to Developers?
The Senate's new housing affordability bill promises to reshape urban neighborhoods but critics warn it's more developer giveaway than real reform. Experts and
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Hightouch’s $2.75B Valuation: Real Metrics, Zero Deck-Fluff, and a Middle Finger to the VC Slide Circus
Hightouch torched the deck-driven funding dance and raised $322 million the old-fashioned way: by delivering real metrics and customer traction that made VCs
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Storm Season Hits Hard: Tornadoes Expose New York’s Disaster Blind Spots
Tornadoes and severe storms are now a regular part of New York’s summer, exposing the city’s outdated disaster plans and fragile infrastructure. As premiums
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Google AI Overviews Gut Publisher Traffic—And Yoast 25.0 Sells You Snake Oil
In May 2024, Google’s AI Overviews started cannibalizing publisher clicks—some sites lost 60%. Meanwhile, Yoast 25.0 spins this as 'opportunity'.
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Shopify’s AI Agency Fantasy: The DTC Platform’s Latest Bid to Keep Merchants on a Leash
Shopify’s new 'AI agency' pitch is just a fresh way to keep merchants dependent and agencies obsolete. Don’t fall for the ecosystem
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Friday's Forward Flow: As Mercury Meets Jupiter
As Mercury aligns with Jupiter today, expect insights and opportunities to grow on this vibrant Friday, especially around communication and shared ideas.
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CMO on the Board? US Bank’s Michael Lacorazza Shows Why Most Marketers Still Can’t Hack It
US Bank's Michael Lacorazza isn't playing the usual CMO game—he’s rewriting it. If your marketing team can't speak the board’s language, you're
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San Andreas in the Hot Seat: California’s Urban Gamble on a Fault Line
California’s urban planners keep gambling with the San Andreas Fault, ignoring seismic realities for profit and convenience. Outdated codes, shaky
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MS NOW Pulls Off Ratings Coup While Fox News Sleepwalks Through the Night Shift
MS NOW just leapfrogged Fox News in the late-night demo and posted growth across every daypart this week. The old cable pecking order is
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Wednesday Whispers: Conversations in the Cancerian Corridor
Today's celestial movements tap into America's hidden resources and collective dialogues. With the Moon in Aries, expect an assertive push towards innovation, challenging the comfort zones.
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OpenAI’s Search API Is Eating Google’s Lunch—Stop Feeding the LLM Beast
On May 21, 2024, OpenAI dropped its Search API, scraping and summarizing the web like Google on amphetamines. Publishers: you’re now the unpaid R&D wing for Microsoft and Sam Altman.
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ADWEEK’s 2026 Experiential Awards: Another Self-Congratulatory Loop for Agency Navel-Gazers
ADWEEK’s 2026 Experiential Awards are open for entries—cue the usual agency back-patting. If you’re serious about impact, skip the
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Yemen’s Humanitarian Nightmare Worsens as International Aid Falters in Summer Heat
Millions in Yemen now face unprecedented hunger and health threats as international aid dries up and summer heat intensifies. With global attention elsewhere,
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California’s Governor Race: Summer Heat, Big Money, and the New Rules of Political War
California’s governor race is boiling over this summer, with record spending, digital warfare, and local issues driving the frenzy. The old rules are dead—only
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Clarissa Ward in the Ebola Hot Zone: Why TV News Still Fails to Get Local Realities
Clarissa Ward’s Ebola reporting exposes the gap between public health fantasy and ground truth—where funeral traditions, not logistics, block progress.
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