Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
TikTok’s AI Intros: The Latest Shortcut in a Platform Obsessed With Speed and Shallow Engagement
TikTok Live’s new AI intros are here, flattening creator personalities into algorithm-friendly noise. If you want to stand out, reject the
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OpenAI’s European Ad Blitz: 31 Markets, Zero Subtlety, and a Giant Middle Finger to Google’s Turf
OpenAI just bulldozed into 31 more European ad markets, spiking ad revenue and kicking Google where it hurts. Don’t believe the AI ad
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SAS’s Liverpool FC Sponsorship: B2B Marketers, Stop Pretending You’re Nike
SAS’s Liverpool FC deal is B2B cosplay at its worst—legacy tech firms burning cash on sports sponsorships instead of fixing their actual
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Tornado Warnings Surge: Why New Yorkers Are Glued to Weather Alerts This August
New Yorkers are now searching 'weather tornado warning' more than ever, as tornadoes hit the region in unprecedented numbers this August. Climate change is
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IAB’s ‘Authenticity’ Standard for AI in Ads: Another Half-Measure, Another Gift to Grifters
The IAB’s updated AI ad disclosure framework is a masterclass in ambiguity. It’s time for real, universal labeling—no more vibes-based
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YouTube’s New View Count: Welcome to the Era of Inflated Metrics and Zero Accountability
YouTube’s latest metric change makes every video—longform, Shorts, whatever—rack up a view the instant it plays. Congrats, you’re now officially counting
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X’s Algorithm Isn’t a Mystery—It’s a Rigged Game, and Here’s Who’s Losing
X’s latest algorithm update isn’t about merit, it’s about money and network. If you’re not paying or plugged in, you’re invisible—and the industry’s grifters
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Liquid Death, Garage Beer, and the AI Data Center Pissing Match No One Asked For
Liquid Death and Garage Beer want you to fight AI data centers by donating your pee – but the real solution isn’t a TikTok stunt, it’s showing up to zoning
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Linear TV Isn’t Dead—But Agency Greed Is Killing It Faster Than Netflix Ever Could
Linear TV isn’t dying from lack of audience. It’s dying because today’s agencies are too lazy and greedy to work for it. Fire the middlemen, do the
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Publishers, Stop Letting Google Sell You Out to Advertisers in the AI Circus
Google's AI 'insights' don’t make publishers valuable—owning your audience relationship does. Stop letting Big G dictate your ad
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ADWEEK’s Tech Challengers: Another Pageant for Startup Hype or a Real Shot for the Underdogs?
ADWEEK’s Tech Challengers to Watch 2027 is open for entries, but before you enter your SaaS side project, ask yourself: is this real innovation or just
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StubHub’s ‘Fan Guarantee’ Is a Joke—And Their Summer Excuses Are Worse
StubHub’s warm-and-fuzzy ticket guarantees have melted in the summer heat, leaving fans locked out while the company blames 'the
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Stop Pretending Every Customer Interaction Is Sacred—Most Are Just Noise
Not every customer interaction deserves a parade. Most touchpoints are just noise—growth comes from spotting and owning the few moments that
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Google’s New Nightmare: Mass Arbitration Is Coming for the Ad Stack Grift
Google’s ad empire is finally facing real heat as mass arbitration threatens to expose the grift. If you’ve bought an ad, you might be owed money—time to
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You Lost the Budget Battle—Now Stop Whining and Start Building (Like an Adult)
Lost your budget fight? Good. Now cut the bloat, kill the grift, and deliver results with less. This is how grown-ups build real
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Edgewell’s AI Marketing: Still Human, Despite the Hype—Rob Master Isn’t Buying the Bot Utopia
Edgewell’s Rob Master isn’t drinking the AI Kool-Aid—he’s betting on real human insight, not agency grift. And he’s calling out the cargo cult
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Yoast 25.0: The Bloated SEO Plugin Mugging Publishers' Page Speed
Yoast 25.0 dropped in April 2024, ballooning its JS payload to 430kb and tanking TTFB for thousands of WordPress sites overnight.
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Google’s GenAI Snippet Update: How Sundar Pichai Nuked Your SEO in August 2026
In August 2026, Google’s GenAI Snippet Update slashed organic clicks by 57% for most publishers. Blame the SEO plugin cartel, lazy agencies, and Google’s own snake-oil PR.
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