8 yayın işletme + kendi araçlarımızı geliştirme deneyiminden notlar. Restoran SEO, yerel pazarlama, asıl sonuç getiren sıkıcı detaylar.

Penske Media is eyeing the last of Vox Media’s unsold brands, in a deal that’s less about strategy and more about cleaning up after a decade of VC delusion.
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Carla Serrano of Publicis is calling out the agency world: as AI hype takes over, women are being pushed out of leadership. The fix? Make real diversity cost money.
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In NYC's competitive dining scene, compliance with health regulations is non-negotiable. Inspections from the Department of Health can make or break a restaurant’s reputation, and being prepared is essential for success. This list compiles
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If you’re letting AI do your thinking, you’re not just lazy—you’re forgettable. AI is a sounding board, not a substitute for actual brains.
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Today's Aries Moon pushes strong beginnings against a backdrop of American transformation. Mars in Cancer stirs emotions where we share and grow.
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By June 2026, over 55% of indexed content is AI-generated and at least 30% of SERPs are pure cannibal soup. Don't believe the hype machines.
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Vox Media’s portfolio fire sale is the last gasp of the failed digital media roll-up model. Execs are fleeing, and Penske smells blood.
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Publicis’ LiveRamp buyout just detonated the illusion of data neutrality. Agencies aren’t sticking around to see their secrets piped to a rival.
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Google just turned every YouTube video and Search result into a storefront. If you’re not plugged into their native checkout, you’re already obsolete.
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Viant’s new ‘news bias’ targeting for CTV is just more adtech theater—outsourcing judgment to algorithms instead of demanding real due diligence.
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Sandi Cohen, fresh off a senior producer role at CNN, is taking the reins of NBC’s new MS NOW show. But will the network let her do anything that matters?
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James Murdoch is carving up Vox Media, handing New York Magazine and Vox to CEO Jim Bankoff while the rest is left for scraps. This isn’t a rescue—it’s a billionaire’s part-time hobby.
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Squarespace rolled out its 2026 SEO toolkit promising simplicity, but it still buries publishers under lazy defaults and misleading metrics.
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By early 2026, over 70% of agencies calling themselves ‘10x SEO’ are pushing AI-generated content with zero strategy or value. This grift needs to end.
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GPT-5 Turbo was released in early 2026 with sweeping claims about changing SEO content. Reality check: Google still punishes lazy AI content without human rigor.
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DoorDash’s new CMO, ex-Amazon’s Tim Castree, faces the brutal task of turning marketing hype into real, sustainable growth in an overcrowded delivery market.
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Amazon has cut affiliate commissions by up to 50% and gutted reporting tools, leaving publishers scrambling to salvage their commerce revenue streams. This move exposes the dangers of over-reliance on platform-dependent affiliate programs.
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DoorDash taps ex-Amazon exec Tim Castree as CMO, signaling a hard pivot toward data-driven marketing and e-commerce dominance in the cutthroat delivery space.
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