Mayıs 15, 2026
StickyAlly Demands More Than Logo Placement: Wants a Seat at the Table in Women’s Sports Media Deals
Ally Financial is disrupting women’s sports sponsorships by pushing for influence over media deals, not just logo placements. This signals a new era of brand power plays.
Mayıs 15, 2026
StickyStop Chasing AI Agents: The Real Winners Nail Process Before Tech
Most brands chasing AI agents are missing the point. The winners started with process, not tech — and it shows in their results.
Mayıs 15, 2026
Amazon’s Video Podcast Gambit: The Next TV Network or Another Measurement Mirage?
Amazon is betting big on creator video podcasts as the future of TV networks, but without fixing podcast measurement, it’s just another data black hole for advertisers.
Mayıs 15, 2026
Programmatic Marketing Summit Exposes the AI Agent Buying Circus — And Why It’s Still a Mess
At Digiday’s Programmatic Marketing Summit, marketers revealed the harsh truths behind AI-driven ad buying: it’s messy, opaque, and far from autonomous. Human oversight still rules.
Mayıs 15, 2026
CeraVe Courts Gen Z by Naming Carmelo Anthony ‘Head Coach’ of Dandruff Campaign — Because Why the Hell Not?
CeraVe’s latest dandruff campaign taps NBA star Carmelo Anthony as its “head coach” to grab Gen Z’s attention — a bold, if desperate, move in a stale category.