Jessica Myers Bails on Very Group: Another CCO Exit Amid Retail Turmoil

Jessica Myers, the chief customer officer at The Very Group, has quietly exited after more than three and a half years steering the retailer’s customer experience ship. This isn’t just another C-suite shuffle—it’s a glaring symptom of the deeper dysfunction plaguing legacy e-commerce brands trying to keep pace in a merciless market. Very Group, a name once synonymous with straightforward online retail, is now stumbling through leadership churn as it grapples with evolving consumer expectations and brutal competition from more agile players.

Myers’ departure, confirmed by Marketing Week, highlights how even senior executives with tenure are jumping ship, signaling potential unrest beneath the surface. The Very Group has been struggling to reinvent itself amid a retail landscape dominated by hyper-personalization, AI-driven UX, and ruthless price wars. Yet, it seems their leadership changes are more reactive than strategic—classic symptom of an organization stuck in the mud, tossing executives at problems instead of fixing the core issues.

This exit also shines a spotlight on the weak pipeline of customer-focused leadership in retail. The CCO role is often a glorified title with vague mandates, and rarely do these executives have the teeth or tech resources to enact meaningful change. Instead, many fall prey to corporate inertia and legacy systems, which makes their departures predictable rather than surprising. Myers’ exit should be a wake-up call for Very and similar retailers: you can’t just shuffle titles and expect to outrun the digital natives.

Let’s be brutally honest—retailers like Very have been coasting on outdated CRM and marketing automation tools, many of which are bloated plugins or legacy software that fail to deliver actionable insights. And the leadership? Often stuck in meetings debating keyword density or “customer journeys” without actually empowering teams to deploy real AI-driven personalization or overhaul their backend infrastructure. If Very wants to survive, it needs a leadership overhaul that’s not just cosmetic but rooted in tech savvy and ruthless operational discipline.

The takeaway? Retail leadership departures aren’t just HR footnotes—they’re flashing red lights. In a sector where customer experience is a make-or-break battleground, losing your top customer exec is a sign you’re probably behind, and desperately need a rethink. The Very Group should stop recycling tired executives and start investing in leaders who understand data, AI, and the brutal reality of modern e-commerce. Otherwise, it’s just a matter of time before they become a cautionary tale.