Every site, our site.
We don't do client work with a handshake and a handoff. Every project below is still ours — still running, still being improved every week. The four publications below are case studies in editorial-first engineering and AI-aware SEO infrastructure.
Made in NYC
madeinnyc.digital ↗Independent NYC magazine — culture, food, business, life across the five boroughs.
What we shipped
- Custom WordPress editorial template with cross-section syndication
- JSON-LD NewsMediaOrganization + Article schema across every post
- IndexNow + Yandex Webmaster live on every publish
- AI crawler allowlist (GPTBot, Claude, Perplexity, +14 more)
- Network footer + sister-site cross-linking for SEO authority
NYC Business Pulse
nycbusinesspulse.com ↗Markets, real estate, policy and deals across the five boroughs — daily business intel for NYC operators.
What we shipped
- Astra-based theme with custom block patterns for business reporting
- Real-time IndexNow distribution on publish (Bing + Yandex)
- Author byline system with persistent contributor pages
- Cross-network publishing rules (business stories auto-publish to Made in NYC)
- Mixed-protocol sitemap fixes + Yoast tuning
NYC Pulse
nycpulse.news ↗Fast editorial daily news pulse for New Yorkers — short, sharp, useful every morning.
What we shipped
- Mobile-first reader with sub-second hero render
- Locale + protocol fixes for Yoast sitemap generation
- Native robots.txt rewrite handling 16-bot AI allowlist
- Dedicated llms.txt distributed at edge for AI assistants
- Daily IndexNow cron pinging Google/Bing/Yandex sitemaps
NYC Restaurant Voice
nycrestaurantvoice.com ↗Openings, closings, reviews and the chefs behind NYC dining — a single-vertical publication built to dominate restaurant search.
What we shipped
- Restaurant-vertical schema (LocalBusiness + Review markup)
- Editor-driven reviews with photo galleries and chef profiles
- GSC verified, sitemap submitted, IndexNow live
- Cross-publishing of food stories from Made in NYC
- Search Console "Restaurant Voice" feature integration
Want this for your publication?
The same team, the same systems, the same standards. We'll tell you in 48 hours whether we're the right fit — and what it would cost.