Server-Side Tracking: More Control, But Data Protection Isn’t Plug-and-Play

According to MarTech, moving tracking processes to your own server gives you more control over which vendors receive customer data. This shift can tighten the reins on how much information gets piped out to third parties, potentially limiting unnecessary data exposure.

But MarTech also points out that just making a technical switch isn’t enough to guarantee customer privacy. Safeguarding user information requires more than swapping out a few scripts – it demands a bigger operational change. Organizations need to address broader data protection practices to actually realize the benefits.

The article stops short of promising easy wins: the tech alone won’t save you if your overall data hygiene is sloppy.