The Very Group’s Chief Customer Officer Jessica Myers Bails After 3.5 Years — What Now for the Retailer?

Jessica Myers has officially exited The Very Group after more than three and a half years in the role of Chief Customer Officer, marking yet another leadership shakeup at the UK-based online retailer. While executive churn is par for the course in retail, Myers’ departure comes at a precarious moment when customer-centric strategies should be sharpening in the face of mounting e-commerce competition and shifting consumer behaviors.

The Very Group, known for its aggressive multi-brand approach and heavy reliance on data-driven personalization, hasn’t exactly been a poster child for seamless customer experience. Myers was tasked with steering the customer journey through the choppy waters of digital transformation, but the retail giant’s reputation for clunky interfaces and slow innovation suggests the job was a brutal grind rather than a triumph.

Let’s call it: The Very Group is a textbook example of the retail leadership merry-go-round where C-suite exits are framed as ‘strategic changes’ but often hint at deeper operational dysfunction. The timing also raises eyebrows given the ongoing pressure on retailers to not only harness AI-driven personalization but also to fix glaring usability issues that no amount of marketing spin can paper over.

This isn’t just another name leaving a job. It’s symptomatic of a sector that still confuses digital lip service with actual customer obsession. If The Very Group wants to avoid the fate of countless legacy retailers—stuck in a spiral of half-baked tech investments and talent drain—it needs to stop recycling the same tired leadership playbook and start delivering tangible improvements that customers actually feel.

Until then, Jessica Myers’ exit is just another notch in the retail carousel of failed customer strategies. The Very Group’s next move will reveal whether it’s serious about breaking this pattern or just another corporate story of ‘change’ that means nothing to anyone outside the boardroom.