Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Google’s AI Content Crackdown: The Death of Niche Sites, Plugin Cartels Feast
Since Google's August 2026 AI content policy, at least 42% of niche sites tracked by Ahrefs have tanked in visibility. Meanwhile, plugin giants like Yoast and Rank Math are raking it in.
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Shark Week: The Last TV Spectacle Standing (and It’s Not Because of the Sharks)
Shark Week doesn’t win by being clever—it wins by being everywhere, all the time. If your brand can’t hijack the summer mood, you’ll get
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Yoast 25.0 Still Clogs Newsrooms: Proof From a 7-Figure Publisher’s Logs
In June 2024, ElephantNY audited a major US publisher running Yoast 25.0. Page render times ballooned by 42%, with 37MB of useless SEO logs per day.
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Google’s AI Index Update Just Torched Demand Media’s Empire—and Good Riddance
On August 5, 2026, Google’s AI Index Update vaporized content mills overnight—Demand Media lost 74% organic traffic in 48 hours.
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The Beatles Surge Again: Why Gen Z is Google’s Latest Fab Four Obsession
The Beatles are back—again. This summer, Gen Z and the algorithm economy have turned the Fab Four into the most-searched band in New York. Nostalgia? Try
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Saturday's Shuffle: Embracing Change Under the Leo Sun
The Leo Sun squares Uranus today, stirring the pot in America's 7th house. Expect the unexpected as the collective mood shifts toward alliances and fresh perspectives.
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AIOSEO’s Useless ‘AI Content Audit’ & The Brutal Truth About Google’s 2026 Search Cards
AIOSEO’s flashy ‘AI Content Audit’ launched in May 2024 is a glorified keyword-highlighting widget. Google’s upcoming Search Cards don’t care.
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GPT-5 Turbo, OpenAI, and the Great Click Heist Nobody's Stopping
OpenAI's GPT-5 Turbo index rolled out to 30% of ChatGPT queries by June 2024. That's nearly 1 billion clicks a week bypassing your site.
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Stagwell Bags IBM, Heineken, and Navy Federal—But Don’t Call It a Comeback for the Agency Model
Stagwell’s latest Q2 "record" haul—IBM, Heineken, Navy Federal—is just more holding company theater. Don’t mistake account wins for real
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CBS Evening News: Not Dead Yet — But Let’s Not Pretend It’s a Comeback
CBS Evening News posted a tiny ratings gain last week, but don’t confuse that with a comeback. ABC and NBC are still eating their
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Anthropic's Claude 4.1 API Flops: Hard Data From US News SEO Logs
Between June 7-10, Claude 4.1-driven news summaries tanked session duration by 44% and increased bounce rate by 36%. Newsrooms relying on 'AI magic' are deluding themselves.
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Yoast 25.0: Still Poisoning Publisher Pages and Killing SEO in 2026
Yoast 25.0, released May 2026, is actively degrading publisher SEO—bloated HTML and redundant schema still plague millions of sites.
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Tuesday’s Airy Exchange: Conversations Under an Aquarian Moon
Today, the Moon in Aquarius stirs up America's 3rd house, spotlighting communication and ideals. Engage in conversations that challenge your perspective while Uranus in Taurus shakes up the economic sector.
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Google’s 2026 Helpful Content Update Sent Newsrooms Into Freefall—And They Let It Happen
In April 2026, Google’s ‘Helpful’ Content Update nuked traffic for dozens of major publishers. The warning signs were obvious—newsrooms chose to ignore them.
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OpenAI’s July GPT-5 Turbo Drop Torched Publishers—Here’s Who Got Burned
When OpenAI dropped GPT-5 Turbo on July 2, 2024, publisher search traffic cratered by 23% overnight. Reddit’s ‘r/SEO’ tracked major visibility losses for top news orgs inside 48 hours.
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Yoast 25.0: The Update That Nuked More Publisher Sites Than It Helped
In July 2024, Yoast 25.0 broke SEO on thousands of WordPress sites overnight. Plugin support forums exploded with bug reports and site owners lost rankings.
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Higgsfield’s $85K ‘Adathon’ Is a Middle Finger to Everything Wrong With Ad Agency Pitches
Higgsfield AI and ADWEEK just drop-kicked the agency pitch process with an $85,000 contest: make a real ad, skip the slides, and let AI do the heavy
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How GPT-5 Turbo is About to Gut Publishers: Brace for the 40% Traffic Cliff
In June 2024, OpenAI's GPT-5 Turbo became the default for Bing's AI-powered answers. Early data shows publishers losing up to 40% of organic clicks.
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