Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Claire’s Comeback: Squishies, ASMR, and the Hollow Quest to Reclaim Girlhood
Claire’s latest campaign leans hard on squishies and ASMR to reclaim girlhood, but it’s less innovation and more shallow nostalgia wrapped in buzzwords.
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Budweiser’s 150th Anniversary Campaign: A Red, White, and Blue Overkill
Budweiser’s 150th anniversary campaign drowns audiences in patriotic clichés, exposing how big brands use flag-waving as a lazy shortcut instead of genuine storytelling.
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Rao’s Hires Goodby Silverstein & Partners to Fake Iconic Status—Because Authenticity Was Too Hard
Rao’s pasta sauce is hiring Goodby Silverstein & Partners to manufacture an 'iconic' brand image—because real authenticity takes work no one wants to do.
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Structured Data for Google AI Overviews: Why Publishers Are Already Behind Before They Even Start
Google’s AI-powered overviews aren’t a feature publishers control—they’re a rigged game where structured data is just another piece of bait in Google’s self-serving trap.
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Yoast and Rank Math AI Features: The Lazy Grift That's Killing Publisher SEO in 2026
Yoast and Rank Math’s so-called AI “features” are nothing more than cargo cult tech pretending to solve SEO problems they created. Here’s why these lazy shortcuts are wrecking publisher SEO today.
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Agentic Marketing’s Multicultural Mirage: Why The Industry Still Can’t Get It Right
The so-called agentic marketing wave championed by agencies and brands alike is just another hollow buzzword, masking a persistent failure to truly serve multicultural audiences.
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TJ Palma: From College Athlete to Airbnb Hustler to Love Island’s Reluctant Content King
TJ Palma’s leap from college athlete and Airbnb host to Love Island star isn’t your typical influencer fairy tale. He’s rewriting the playbook on how creators build real business, not just fleeting fame.
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Push Notifications and Peer Sharing Are Quietly Hijacking Publisher Traffic — And No One’s Talking About It
Push notifications and peer-to-peer sharing are quietly overtaking Google as the primary traffic sources for publishers, according to new Chartbeat data. It’s time to ditch SEO grifts and build real engagement.
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AMC’s Upfront Play: More Than Just Another Sports Sponsorship Pitch
AMC’s upfront strategy breaks the mold by leveraging sports and franchise fandom, challenging the lazy, volume-driven ad pitches that plague the industry.
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UK Ad Spend Soars to £46.7bn in 2025 — Yet It’s Not All Roses for the Market
UK ad spend hit a staggering £46.7bn in 2025, nearly doubling since 2018 and outpacing GDP growth. But this explosive growth masks a bloated, inefficient market still dominated by legacy platforms and outdated practices.
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Retail Media’s Growth Nightmare: Silos, Shitty Metrics, and Industry Spin Are Killing Profitability
Retail media’s growth is being throttled by siloed data, unreliable metrics, and a lack of industry collaboration, according to execs at ADWEEK House in Miami.
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Evening News Ratings Collapse: CBS Tanks Below 4 Million, WNT Alone Shows Growth
CBS Evening News hits a three-week low under 4 million viewers, while NBC’s Nightly News stands alone with week-to-week growth. Legacy media’s complacency is showing.
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GMA Shrinks Today’s Morning News Demo Lead as All Networks Show Gains — But Don’t Call It a Comeback
ABC’s Good Morning America narrows the gap on Today’s demo lead as all three major networks post modest gains in the advertiser-coveted morning news ratings. But don’t call it a comeback.
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Linda Yaccarino’s Defense of X’s Ad Business: A PR Smoke Screen for Elon’s Revenue Collapse
Former X CEO Linda Yaccarino claims the platform’s ad business isn’t falling short, but the numbers and reality tell a brutally different story.
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Omnicom’s AI Gambit: Finally Ditching the Ad Tech Parasites That Bleed the Industry Dry
Omnicom is testing AI-driven media buying to cut out the ad tech middlemen that have long bled the programmatic ecosystem dry. This is a rare sign the industry’s finally serious about change.
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Possible Miami Reveals AI’s Double-Edged Sword: Promise Crushed by Hype and Half-Baked Execution
The Possible Miami conference exposed the stark divide between AI’s promise and the grift surrounding its marketing adoption, warning brands to stop chasing hype and start demanding real results.
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Omnicom’s Agency Graveyard Grows: 180 and adam&eveDDB NY Cannibalized Into Lola USA
Omnicom shutters 180 and adam&eveDDB NY, merging them into the new Lola USA brand — another grim reminder that agency consolidation is peak corporate theater, not innovation.
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Why Retail Media Budgets Are Getting Hijacked by Smart Shelves and No One’s Talking About It
Retail media budgets are quietly shifting from digital ads to smart shelf technology, turning aisles into data gold mines that directly influence buying decisions.
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