Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
The Open Web Is Roadkill—And Investors Are Driving the Truck
The open web isn’t dying—it’s already dead, and investors are the ones selling tickets to the funeral. Publishers still waiting for a comeback are just
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CPG Marketers Still Worship the 'Consumer Journey'—But It’s Just Code for More Discount Spam
CPG marketers are still chasing 'the consumer journey'—but it’s just a smokescreen for more spammy discounts. Time to cut the promo addiction and build real
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Stop Worshipping AI: Marketing Needs Actual Brains, Not More Algorithmic Kool-Aid
AI isn’t a marketing savior—it’s exposing lazy thinking and process addiction. If you’re not challenging assumptions, you’re just another passenger on the hype
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L’Oréal’s AI Hype: Marketing Spin or Meaningful Innovation?
L’Oréal’s global digital chief is spinning the same AI narrative as everyone else this summer, but most brands are still miles away from real
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Another Month, Another CMO Carousel: Why Marketers Keep Playing Musical Chairs (and No One Gets Smarter)
Another month, another round of CMO swaps at Bobbie, Papa Johns, and Twitch. The only thing moving faster than the execs is the agency grift behind the
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PepsiCo’s Rebekah Metts-Childers Calls Out Over-Engineered Comms: Simplicity Beats Spreadsheet Theater
Rebekah Metts-Childers at PepsiCo is done with comms theater: know your business, trust your team, and stop drowning decisions in pointless
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CMOs Are Still Throwing Money at a Broken Funnel—Here’s the Ugly Truth for Summer 2026
CMOs are wasting millions propping up dead funnel models. The 2027 planning crisis isn’t about budgets—it's about refusing to meet buyers where they actually
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Instagram’s New Logo Is Here—And It’s a Masterclass in Corporate Nothingness
Instagram’s new logo just dropped, and nobody outside the agency bubble cares. It’s a shiny distraction from a product drowning in its own feature
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Crocs Unleashes Niles the Reptile: Because Apparently Shoes Aren't Weird Enough
Crocs has unleashed 'Niles,' a six-foot reptilian mascot, as the centerpiece of a new social series. It’s classic brand distraction in the age of meme
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Brand Trips Are Dead—Now Influencers Are Selling You Their Therapy Sessions
Brand trips aren't dead—they've mutated into sponsored therapy sessions. Now influencers cry on camera for engagement, and brands call it
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Stop Handing Out ‘Seats at the Table’—Let Women Run the Damn Meeting
Agencies love to tout their ‘diverse tables,’ but when will they let women actually lead? It’s time to stop playing musical chairs and hand over real
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Vodafone & Three’s ‘Youth’ Pivot: The Same Old Telecom PR Gimmick, Now With More TikTok
Vodafone and Three’s post-merger ‘youth focus’ is just old-school telecom PR with a fresh coat of TikTok paint. Nobody’s buying it—least of all actual young
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Sunday's Reflections: The Balance of Power Under Libra's Watch
Today's transits illuminate the core of America's collective identity, urging reflection and strategy as the Moon moves through Libra, emphasizing partnerships and diplomacy.
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OpenAI's August GPT-5 Turbo Release Just Obliterated the Yoast SEO Grift
On August 13, 2024, OpenAI’s GPT-5 Turbo update bulldozed the cottage industry of SEO plugins. Yoast, Rank Math, and AIOSEO are now glorified dead weight.
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Friday's Reflections: Pluto Dances with Communication
Pluto at 4° Aquarius shifts America's communication landscape, while Saturn's presence in Pisces brings a somber note to creativity. Navigate the day with awareness.
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OpenAI's GPT-5 Turbo Is Scraping Your Site—Stop Feeding The Parasite
OpenAI's GPT-5 Turbo is slurping web content without payment or consent as of June 2024. Most agencies haven't even noticed, let alone fought back.
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Google's AI Overviews Gut Publisher Traffic—Yoast Still Peddles Fantasy
Since May 2024, Google's AI Overviews have slashed news and content site traffic by over 50%. Yoast, the loudest SEO plugin, refuses to address this tidal wave.
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Gronk Unleashed: DNA Vibe Bets on Chaos Over Canned Copy, and It Actually Works
Rob Gronkowski torches the ad playbook in DNA Vibe’s latest spot, proving that real chaos beats agency polish every time. If your summer campaign still has a
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