Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Shoe Station’s Corporate Rebrand Gets Its First Test: Tracy Dick Tapped as Chief Marketing Officer
Shoe Station just named Tracy Dick as CMO, banking on a marketing shakeup to save its rebrand. Spoiler: this won’t work unless they torch the old
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TV Measurement’s Bloody Summer: ComScore, VideoAmp Slash Jobs as Nielsen Doubles Down
ComScore and VideoAmp just axed staff like it’s going out of style, while Nielsen goes on a shopping spree. TV measurement’s big reset is turning
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How Camelot’s 1994 Hype Engine Sold Britain a Millionaire Fantasy for £1
Camelot’s 1994 National Lottery campaign didn’t just sell tickets—it rewired a nation’s hopes with brute-force marketing, Mystic Meg, and a £50m
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Bobbie’s New CGO Wants to Turn Formula Hype Into Actual Market Share—Will It Work This Time?
Bobbie just hired Liquid I.V.'s brand guru to go mainstream. But in the formula aisle, hype doesn’t move cases—distribution
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Disney and Epic Games Want You Living in Their Theme Park, Even After Closing Time
Disney and Epic Games have finally made your theme park vacation never-ending, digitally dragging you from the Millennium Falcon ride straight into
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Amazon and Nike Still Own Gen Alpha—Because Their Moms Said So
Amazon and Nike are still top brands for Gen Alpha teens—not because of viral TikToks, but because their moms hold the real power. Sorry, influencer
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Social Media ROI: The Only Math Most Marketers Can Still Do (And That’s a Problem)
Marketers claim social is the easiest channel to measure—but that’s a lazy cop-out, not a win. Vanity metrics aren’t business
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The Knowing Drops: Black Millennial Media Finally Ditches the Beige, Goes Premium
The Knowing launches this summer with a premium newsletter and big ambitions, finally giving Black Millennials and Gen Z the editorial world they actually
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AI in Marketing: Congratulations, You Now Owe a Debt You Can’t Repay
Every AI tool in your marketing stack is a future maintenance nightmare. The more you automate, the more mess you owe—whether you track it or
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Chief Media Gorges on Agency Acquisitions—But Does Buying TikTok Gurus Actually Work?
Chief Media’s latest agency acquisitions are all optics, not innovation—just more agency rollup theater, with little to show for it but bigger decks and fatter
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Gen Z Marketing ‘Makeovers’ Are Just Boomer Nostalgia With TikTok Filters—And It’s Failing Fast
Gen Z isn’t fooled by corporate rebrands in pastel. American Eagle, Gap, and McDonald’s are learning the hard way: TikTok filters don’t fix broken
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OpenAI's GPT-5 Turbo: The Black Hole Devouring Your SEO Clicks
In June 2024, GPT-5 Turbo rolled out to 100M+ users, quietly hijacking organic traffic. SEO influencers are ignoring the click-through collapse.
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University PR by Committee: How UGA’s Rebrand Survived 18 Months of Bureaucratic Gridlock
UGA’s Franklin College spent 18 months rebranding by committee. Here’s why that’s everything wrong with decentralized organizations—and what to do
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Communications Teams Still Reporting to CEOs—And Here’s Why That’s a Red Flag
Comms pros keep insisting they should report directly to the CEO. Here’s why that’s usually just empty posturing—and what actually matters for real
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Data Decay Is Eating Your ROI Alive — And the Martech Gurus Want You to Blame Yourself
Your customer data isn’t just decaying—it’s actively sabotaging your ROI, and the martech industry wants you to blame yourself. Time to delete, not
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X Finally Pretends to Care About Shadowbanning — Don’t Buy the Hype Yet
X just dropped a shadowban checker and open-sourced some code, but don’t confuse this with actual transparency. The real data is still out of
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Meta Nukes 750,000 Aussie Teen Accounts—And Wants You to Thank Its AI Police State
Meta just deleted 750,000 teen accounts in Australia, blaming—sorry, crediting—AI. But this isn’t safety; it’s compliance-driven
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Nielsen Buys DoubleVerify, Swears It's Offense—But Who Actually Wins?
Nielsen wants you to believe buying DoubleVerify is a bold move, but it reeks of defensive consolidation, not innovation. Don’t trust the new measurement
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