Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Amazon Can’t Keep Up With Women’s Sports Hype—And Brands Are Screwing It Up
Amazon’s ad team is out of women’s sports inventory and most brands are too slow—or too lazy—to catch up. If you’re still on the sidelines, you’ve already
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Syria’s Humanitarian Nightmare Deepens: Summer 2026 Brings No Respite for the Displaced
August’s heat is brutal in Syria, but it’s hunger and disease that are killing people. With aid blockaded and food prices soaring, millions face
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Under Armour Dumps The Rock: A Billion-Dollar Brand Still Chasing a Clue
Under Armour just axed The Rock, ending a decade of influencer hype. This isn’t strategy—it’s desperation from a brand out of
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Back-to-School Marketing Is Broken—American Eagle and Friends Finally Admit It
American Eagle and other retailers are finally ditching influencer overload, but swapping media channels won’t save back-to-school campaigns if prices stay
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Your AI-Powered Marketing Team Is Churning Out Crap at Record Speed—Congrats?
Your AI-generated marketing pipeline is moving faster than ever, but the results are still pure beige. More content, same impact—if
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Horizon’s Bob Lord Torches Agency ‘Efficiency’ Obsession: AI Means You Can’t Hide Behind the Black Box Anymore
Horizon Media’s Bob Lord is done with agencies hiding behind 'efficiency.' AI has blown up the black box—growth, not cost-cutting, is the only metric
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OpenAI’s GPT-5 Turbo Just Erased Your SEO Wins—and Google’s Hiding the Damage
In the past 60 days, major publishers saw 18-32% drops in organic traffic. OpenAI’s GPT-5 Turbo is swallowing search queries while Google gaslights the industry.
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Google’s 2026 Citations Pivot: Why Media Giants Are Losing to LLM Spam
Since August 2026, Google’s ‘Citations Era’ has torched organic traffic by up to 70% for publishers like Condé Nast. LLM-driven search is eating the old web.
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Thought Leadership Is More Than LinkedIn Flexing: Why Your 'Expert Content' Sucks and How to Actually Matter
Most thought leadership is just recycled noise. If you want to break through, you need brutal honesty and real subject-matter arguments—not PR-approved
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X, LinkedIn, and Snapchat’s Summer of ‘Transparency’: Pulling Back the Curtain or Just More Smoke?
Platforms like X and LinkedIn are touting transparency with new features and code drops, but it’s business as usual: more opacity, more grift, and zero real
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Retail Media’s Data Mirage: ANA Finally Calls Bullshit on the Numbers Game
The ANA finally calls out the retail media data grift. Marketers, quit trusting vendor dashboards and start demanding real measurement—or keep getting
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Tuple Wants to Disrupt DSPs—But Is There Anything Worth Disrupting?
Tuple wants to shake up the DSP world, but unless it tackles agency grift and vendor lock-in head-on, it’ll just be another SaaS
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OpenAI’s Consent Circus: ChatGPT Ads Crash Europe’s Summer, Privacy Policy in Tow
OpenAI’s rolling out ChatGPT ads across Europe with a shiny new privacy policy, betting you’ll click 'accept' and get back to your Aperol spritz. Don’t buy the
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ABC to FCC: Drop the Witch Hunt—We’re Not Your Scapegoat for Journalism That Bites Back
ABC has filed a lawsuit against the FCC, slamming a surprise early license renewal demand as retaliation for hard-hitting reporting. The gloves are
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AI Media Buying: The Latest Excuse for Marketers to Stop Thinking
Agencies are using AI-powered media buying to dodge accountability and automate away judgment. The real winners? The vendors and platforms, not
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X Chat’s Composer Overhaul: Polished Cheap Tricks for a Platform Still Lost in the Woods
X’s latest chat composer update is just another round of cosmetic tweaks. Don’t buy the hype—real messaging innovation is happening everywhere but
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Meta’s AI Bill: $700 Billion in Future Debt and Zero Accountability
Meta’s real AI tab isn’t $20 billion, it’s a $700 billion future mess—hidden in contracts, not reported on the balance sheet. And nobody’s being
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Paramount-WBD Merger: Adland’s Panic Is Pure Theater—Here’s the Real Threat
Brands whining about the Paramount-WBD merger are missing the real threat: their own refusal to adapt to constant consolidation. Stop outsourcing the
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