Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
GPT-5 Turbo and the Publisher Clone Army: Why Content Is Dead in the Water
According to Similarweb, 77% of AI-generated articles on top news domains in 2024 are nearly identical in structure. OpenAI’s magical GPT-5 Turbo is just the latest excuse for lazy publishers to mass produce bland, SEO-flavored filler.
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ANA’s Retail Media Measurement Playbook: Too Little, Too Late for a Broken Marketplace
ANA’s new retail media measurement guidelines are more band-aid than breakthrough. The real fix? Brands need to demand their own data,
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Poppi’s ‘Community’ Grift and Apple’s Ad Juggernaut: Stop Pretending Word of Mouth Isn’t Paid for Anymore
Poppi’s 'community-first' marketing is just influencer cash in disguise, and Apple’s ad creep is unstoppable. Stop believing the organic buzz
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Stop Playing Defense: Why Reactive Comms Is Dead Weight in 2026
If your comms strategy is still stuck in firefighting mode, you’re already losing. Anticipate, simulate, and act before the next meltdown goes
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Thursday's Steady Pulse: Pluto's Power in Our Words
Pluto in Aquarius demands we scrutinize our national narratives. Shift your perspective on the power of communication today.
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Yoast 25.0 Is Peak Bloat: Why Every Serious Publisher Must Ditch SEO Plugins Now
Yoast 25.0, released in April 2024, balloons to 3.7MB uncompressed and injects 15+ scripts per page. This is not optimization—it's sabotage.
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YouTube Shorts: Ad Dollars Up, Creator Payouts Down—And Social Budgets Still Out of Reach
YouTube Shorts is raking in ad dollars, but only because agencies are on autopilot and Google is tightening the screws on creators. The social budget? Still
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Georgia-Pacific Calls Bullshit on Buying Agents: Adtech’s Wasted Summer
Georgia-Pacific isn’t buying the AI media buying agent hype—and for good reason. The problem isn’t the tech, it’s the garbage fire that is digital
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Neutrogena’s PR Dumpster Fire: Boycott Calls Erupt After Hayden Panettiere Claims Resurface
Neutrogena’s PR team is in meltdown mode after old claims about their treatment of Hayden Panettiere resurface, sparking a fresh boycott campaign this
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AI Agents Don’t Owe You a Damn Thing: Why 'Being Discoverable' Is the New SEO Scam
Just being included in an AI agent’s answer set is worthless. If your content isn’t the best, you’re invisible. The AI doesn’t care about your brand
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Google Carves Out a Backdoor for Political Spam—And Calls It 'Sender Verification'
Gmail just handed politicians a backdoor to your inbox. Everyone else? Enjoy the spam folder—unless you’re running for
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Chipotle’s Gen Alpha Obsession Hits a New Low: Salish Matter Gets a Kids’ Meal
Chipotle’s latest stunt—handing its Kids’ Meal menu to TikTok star Salish Matter—is a desperate grab for Gen Alpha attention that reeks of brand
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IAB’s AI Ad Disclosure Plan: Patchwork Panic, Zero Clarity
The IAB’s new AI ad disclosure push is a masterclass in regulatory chaos—offering guidance so vague it guarantees confusion, not
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Nielsen's 'Bias-Free' TV Measurement: Another Summer Rerun of Empty Promises
Nielsen is rolling out another round of 'bias-free' measurement updates this August, but the details are as murky as ever. Advertisers: demand
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The Atlantic’s Handcrafted Trivia Game Is a Middle Finger to AI-Generated Slop
While the rest of media automates itself into oblivion, The Atlantic is betting on human-made games—and it’s exactly the punch in the face this AI-drunk
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CMA Smacks Down Trainline, Virgin Atlantic, and RED Driving School Over ‘Drip Pricing’ Scam
Trainline, Virgin Atlantic, and RED Driving School are under CMA investigation for hiding real costs until the last second. About time someone called out this
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Meta’s PR Trainwreck: When ‘Transparency’ Is Just a Fancy Word for ‘Oops’
Meta’s trial this week exposes just how hollow ‘transparency’ talk has become in martech. The only thing honest about AI right now is how little anyone
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Amazon Can’t Keep Up With Women’s Sports Hype—And Brands Are Screwing It Up
Amazon’s ad team is out of women’s sports inventory and most brands are too slow—or too lazy—to catch up. If you’re still on the sidelines, you’ve already
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