Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Google’s Ad Monopoly Survives Court Beatdown—Business As Usual for the Gatekeeper
A judge ruled Google’s ad-tech monopoly is illegal—then handed the company a get-out-of-jail-free card. The ad market stays rigged, business as
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YouTube Finally Lets You Chuck the TV Remote—But Don’t Cheer Just Yet
YouTube’s new mobile controls for TV look like progress, but don’t be fooled—this is about data, not user experience. Demand
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Netflix’s Stella Artois Deal: Peak Brand Integration or Peak Nothingburger?
Netflix’s Stella Artois tie-in isn’t a creative bullseye—it’s textbook brand integration dressed up as innovation. Who actually wins? Not
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Your CEO’s Thought Leadership Is Dead on Arrival—Here’s Why Nobody Cares
Most executive 'thought leadership' is bland, agency-sanitized mush. Unless your next post risks making someone angry, you’re just adding to the
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Marketers: The Real Culprits Behind Media Measurement Chaos
Marketers, not tech or vendors, are the reason media measurement is a dumpster fire. Stop defending your custom reporting—start unifying
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NFL Sells Out to TikTok: Welcome to the Algorithmic Gridiron
The NFL just signed away your Sundays to TikTok’s algorithm, swapping real fandom for bite-sized brand bait. Welcome to the vertical
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Axe’s Midlife Crisis: Spraying Nostalgia Won’t Wash Off the Brand’s Awkwardness
Axe’s latest campaign tries to combine grown-up swagger with retro cringe, but just exposes how little the brand has actually changed. Nostalgia alone won’t
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Clearco’s Algorithmic Cash: Why Lazy Ecommerce Founders Still Don’t Deserve It
Clearco’s latest $100M windfall is a bet on data, not founders. If you need their money to keep the lights on, your brand’s already circling the
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Ace Hardware’s Weather-Triggered Ads: Programmatic Retail Media Finally Gets Some Teeth (But at What Cost?)
Ace Hardware is firing off weather-triggered ads through RedVest Media, and every retailer will copy them by Halloween. Don’t buy the hype without
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Man City Women’s Rebrand: Another Corporate ‘Statement of Ambition’ Nobody Asked For
Manchester City Women’s rebrand is another hollow PR exercise disguised as progress. If you want retention, invest in fans, not
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Jaylen Brown’s 741: The Only New Sneaker Brand With Actual Guts, Not Just Hype
Jaylen Brown’s 741 is the rare athlete-owned sneaker brand that isn’t just another hype machine. He’s betting on real sustainability—and Philly
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Back-to-School Data Is Telling You to Panic—And Marketers Are Still Hitting Snooze on Holiday Reality
Back-to-school shopping data is screaming that this holiday season won't be the spending spree lazy marketers are hoping for. Keep ignoring it and you'll get
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Travel Marketing’s New Scam: ‘Values-Driven’ Is Just the Latest Empty Buzzword
‘Values-driven’ travel marketing is just lazy agencies with a fresh coat of paint. The only thing getting greener is the invoice. Stop pretending it’s
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Rank Math's 'AI Optimization' Broke Schema for Publishers in 2026—Stop Trusting It
In March 2026, publishers saw schema errors spike by 43% after Rank Math's so-called 'AI Optimization' rollout. Major media sites lost rich snippets overnight.
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Measurement Is Still a Joke, Gen Alpha Isn’t Buying Your ‘Brand Purpose,’ and B2B Content Is Drowning in Mediocrity: 5 Stats That Should Embarrass the Industry This Week
The industry's favorite Monday morning stats are back—and they're uglier than ever. Measurement is a joke, Gen Alpha isn’t buying your brand, and B2B content
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Partnership Theater: Why H&M, Chobani, and the Collab Circus Are Still Missing the Point
H&M, Chobani, and their agency enablers are still confusing 'collaboration' with relevance. Most brand partnerships this summer are just noise. Time to do
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Pinterest Puts TV Ad Tech Guy in Charge of Programmatic: Jason Fairchild Gets More Power, Less Excuse
Pinterest just made Jason Fairchild, ex-tvScientific boss, the new GM of programmatic and affiliate—a clear sign the platform’s done pretending it’s just for
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How Google’s AI Search Buried Publishers: The Policy Pivot That’s Killing Content
Since May 2026, Google’s AI Overviews have slashed referral traffic to publishers by as much as 70%. OpenAI, Reddit, and Quora now profit from content they barely create.
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