Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
The Trade Desk’s Chief Strategy Officer Samantha Jacobson Jumps Ship to OpenAI—Here’s Why It Matters
Samantha Jacobson’s move from The Trade Desk to OpenAI is a wake-up call: the future of adtech is AI, and legacy platforms are running out of time to catch up.
Devamı →
Vanity Metrics Are the Silent Killer of Social Media Strategy—Here’s Why You Should Stop Chasing Likes
Chasing likes and follower counts without linking social media metrics to real business results is a recipe for failure. Richelle Batuigas exposes why vanity metrics are killing your social strategy.
Devamı →
From Cadillac Ads to CEO Moves: Melissa Grady Dias Breaks the Mold in Preventive Healthcare Tech
Melissa Grady Dias, formerly Cadillac’s marketing lead, is now CEO of a tech-powered preventive healthcare startup, aiming to disrupt the industry’s stale growth playbook.
Devamı →
The Trade Desk’s Growth Stalls to Pandemic-Era Lows Amid Publicis Acquisition Chatter
The Trade Desk’s revenue growth has slowed to its weakest rate since the pandemic, signaling trouble in programmatic’s growth story. Meanwhile, acquisition talks with Publicis are heating up.
Devamı →
Publishers Pin AI Licensing as Programmatic Ad Revenues Crater — But Don’t Hold Your Breath
Publishers are cautiously celebrating AI licensing revenue as programmatic ads plummet, but this so-called lifeline is more stopgap than salvation.
Devamı →
Why Mega Creators’ Personal Brands Are Failing As Media Empires
Mega creators like MrBeast and Alex Cooper are crashing into the harsh reality that their personalities alone don’t build scalable media companies. The creator economy grift is real.
Devamı →
Sainsbury’s Mark Given Takes Helm at ISBA, Promising to Shake Up UK Marketing Standards
Mark Given, Sainsbury’s marketing and tech chief, takes over as ISBA president promising to disrupt complacency and raise industry standards.
Devamı →
Marketing’s Gender Pay Gap Is Backsliding — And No One’s Calling It Out Loud Enough
The marketing industry’s gender pay gap has surged to its highest point since 2021, exposing a stubborn regression in equity behind the glossy diversity rhetoric.
Devamı →
Nomad Foods Dumps Complacency, Hires Justin Billingsley to Salvage Birds Eye Marketing
Nomad Foods taps Justin Billingsley, ex-Publicis CMO, to shake up Birds Eye’s tired marketing game. Legacy brands beware: incremental tweaks won’t cut it anymore.
Devamı →
McDonald’s CEO Throws Shade at Marketing Slackers: ‘Buzz’ Isn’t Business, Value Is
McDonald’s CEO calls out the marketing industry’s obsession with buzz, insisting that real business growth demands value-driven campaigns—not just noise.
Devamı →
Amazon’s AI-Powered Upfront Playbook: Reinventing TV Deals or Just More Noise?
Amazon is using AI and live sports sponsorships to upend the TV upfront market, but beneath the shiny pitch lies a self-serving grab for control that advertisers should be wary of.
Devamı →
CNN’s ‘This Land’ Docuseries: A Polished Patriotic Parade That Skims the Surface of America’s 250 Years
CNN’s new docuseries This Land marks America’s 250th birthday with polished patriotism but skirts the tough truths about the nation’s history. Expect safe narratives over real reckoning.
Devamı →
Schema.org Markup: SEO’s Biggest Cargo Cult Nobody Wants to Admit
Despite 80% of Fortune 500 sites having Schema.org markup, organic rankings have barely budged since 2020.
Devamı →
Brian Chap’s RootIQ Isn’t Your Average AI Hype — It’s a Decision Engine That Actually Delivers
Brian Chap’s RootIQ is cutting through AI hype with a decision engine that actually delivers actionable insights, not just buzzword bingo.
Devamı →
**Mark Zuckerberg: Navigating the Storm of Public Scrutiny and Corporate Transformation**
In the heart of Silicon Valley, Mark Zuckerberg stood on a stage, the blue glow of his laptop illuminating his face as he addressed an audience of eager tech enthusiasts and skeptics alike. The air was thick with anticipation, the kind that
Devamı →
TikTok’s Ecommerce Hype Meets PepsiCo’s Experimentation—But Don’t Call It ‘Active Attention’ Yet
TikTok claims it can turn viral videos into instant purchases, and PepsiCo is testing those ecommerce waters. Spoiler: it’s not magic, just early-stage hustle.
Devamı →
The Media Planning Survey Nobody Will Read—But You Should, Because It Pays £250
MarketingWeek’s £250 media planning survey for 2026 isn’t just another industry gimmick—if you engage critically, it might actually surface insights you won’t find in agency press releases.
Devamı →
Diageo’s CEO Pulls No Punches: ‘Fundamental Questions’ or Just Spin on Competitiveness?
Diageo’s CEO Sir Dave Lewis isn’t hiding the truth: competitiveness and affordability are the overdue focus in a brand strategy long trapped by legacy bloat and premiumization myths.
Devamı →