Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
CartographAI: The New Gatekeeper for Ad Tech, or Just Another Sales Funnel in Disguise?
CartographAI promises to cut through ad tech vendor noise for buyers, but now it's selling visibility to vendors too. Is it a fix or just more
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Marketers Still Don't Get Real Life—and It's Killing Innovation
Marketers are still deluding themselves about 'real-life context.' If you want actual innovation, ditch the slide decks and get your hands dirty in the real
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Enough with the Sugarcoated Nonsense: The 12 Ads Everyone Pretends to Love This Week—Here’s Why Most of Them Suck
Adweek’s latest ad round-up is a parade of safe, forgettable campaigns from Hershey’s, Cheez-It and more. Here’s why this week’s ‘best’ mostly
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Stop Sending Useless PR Pitches: Why Most of You Are Still Wasting Reporters’ Time
Still sending one-size-fits-all PR pitches? Reporters hate you—and for good reason. Here’s how to stop being ignored and start being
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TikTok’s New Comment Gimmicks: Voice Notes and Image Carousels—Because Text Was Too Hard?
TikTok’s latest 'engagement' feature—voice and image carousel comments—just adds more noise to an already chaotic platform. The agencies are
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Marketers Are Sleepwalking Into AI’s Ad Trap—And No, You Won’t Outoptimize the Algorithm
AI ad platforms aren’t neutral—they’re rigged, black-boxed, and perfectly happy to eat your entire budget while you pretend to optimize. Time to take back
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TikTok’s Multimedia Comments: The Next Cesspool for AI-Generated Brand Spam
TikTok is about to unleash multimedia comments, opening the door for a tidal wave of AI-generated brand spam. Brace yourself—this autumn, the comments section
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Simon Malls Is Selling Your Location Data to Advertisers — And Nobody’s Talking About It
Simon Malls just went full adtech, selling shopper location data to brands for targeting and 'measurement.' It’s retail surveillance on
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WPP and S4 Make Noise, But Publicis Still Owns the Ad Agency Food Chain—For Now
WPP and S4 are making turnaround noise, but the real power in agency land still sits with Publicis. The others are just playing
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Amazon’s $20 Billion Legal Dumpster Fire and the Commerce Media Upfronts Nobody Asked For
Amazon’s $20 billion lawsuit is just the start—the retail media machine is doubling down on its old tricks with performative upfronts and self-congratulatory
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Mamdani’s Influencer Pipeline: NYC’s City Hall Now Runs Like a Brand Collab Factory
NYC Mayor Mamdani has replaced the press corps with a 200-strong army of influencers, turning City Hall messaging into influencer sponcon with zero
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AI-Driven Back-to-School Shopping: The Tech Hype That’s Draining Your Wallet This Fall
This fall’s back-to-school shopping is overrun by AI-powered tools that promise savings but lead to bloated carts and emptier wallets. Ignore the hype — shop
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Telemundo’s World Cup Victory: Fox Gets Dunked On, U.S. Brands Wake Up to Spanish-Language Reality
Telemundo didn’t just win the World Cup ratings war—they changed the rules. If you’re still treating Spanish-language media as a sideshow, you’re already
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Usage Rights Are the New Racket: Why Creator Pricing Is a Dumpster Fire This Fall
Usage rights aren’t protecting creators — they’re a bloated racket driving up costs and padding agency invoices. Marketers: stop playing
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Media Agencies Just Discovered Their AI Spend Is a Black Box—Now They're Panicking
Media agencies are scrambling to build audit tools after realizing their AI buying agents have been quietly overcharging. The real fix? Own your data, not just
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Influencer Marketing Is Still a Dumpster Fire (But KitKat Somehow Wins Anyway)
Influencer marketing is still full of smoke and mirrors, but KitKat’s social team just schooled the industry with real results and no
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Fox News Dominates a Sleepy August, But MSNBC Finds a Pulse — CNN Still on Life Support
Fox News steamrolled cable ratings this week, while MSNBC found a pulse and CNN kept flatlining. The lesson? Stop trying to please
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OpenAI’s Late Summer GPT-5 Index: The Death of Your Meta Tag Game
On August 22, OpenAI pushed its GPT-5 index to production. If you’re clinging to meta tags for SEO, you’re now officially living in 2008.
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