Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Kroger Just Schooled Every Lazy E-Commerce Marketer With Actual Predictive Creative Scoring
Kroger just embarrassed the e-commerce herd by using real AI to predict which ad creative actually drives sales—with receipts. If your agency can't do the
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Cava Hires Dr. Squatch’s Brand Bruiser As CMO—Because Greek Salad Needs a Soap Opera Now, Apparently
Cava just hired John Ludeke, the marketing brain behind Dr. Squatch, as CMO. Get ready for your grain bowl to come with a side of influencer
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Ad Tech’s Billion-Dollar Blind Spot: 7 Billion Ignored and Counting
Ad tech's 'global' pitch is a joke. While US and European agencies gorge on easy budgets, 7 billion real consumers get ignored. That’s not innovation, it’s
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Insurance Bros at Programmatic IO: The New Gatekeepers of AI Bullshit Detection
At Programmatic IO NYC, insurers—not agencies—emerged as the real AI compliance enforcers. If you're ignoring them, your ad tech stack is one hallucination
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Local TV Ad Tech: Why National SPO Playbooks Flop on Main Street
Tom Wolfe of Locality calls out the ad tech cargo cult: National SPO strategies flop in local TV markets, killing relevance for the sake of spreadsheet
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Shira Lazar’s ‘What’s Trending’ Prints Money While Agencies Chase Their Own Tails
Shira Lazar’s ‘What’s Trending’ didn’t wait for industry permission—she built a seven-figure brand by shipping content people actually want. The agency set is
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The Bullshit of 'Cross-Channel Synergy': Why Adland Still Can't Connect the Dots
The cross-channel marketing 'revolution' is a grift, not a breakthrough. Vendors and agencies profit from your chaos; the only fix is to own your own
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Sir John Hegarty Calls Bullshit on AI Hype and the Market Research Echo Chamber
Sir John Hegarty just tore into the marketing world’s lazy reliance on market research and AI hype, calling out the creative rot at the heart of the
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Agency Chiefs Want 'AI Upskilling.' What They Actually Need Is a Hard Reset on Basic Competence.
Agency leaders are promising another year of 'AI upskilling' and 'problem-solving.' The real fix? Less talk, more shipping, and a hard reset on basic
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Instagram’s School Safety Push: Lipstick on a Data-Harvesting Pig
Instagram’s new school safety features are just more data-mining with a fresh coat of concern. If you want real protection, keep Meta out of your
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Thursday's Tidal Shifts: Mercury in Scorpio's Deep Dive
The Moon shines in Aquarius, stirring America's collective ideals. Mercury dives into Scorpio, igniting a conversation on unseen truths.
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Retail’s Holiday Scam: Spend More, Get Less (And Thank the Discount Gods)
Retailers want you to cheer for higher holiday sales, but it’s just inflation in a Santa suit. Shoppers are paying more, getting less, and nobody’s
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Kroger, Giant Eagle, and DoorDash’s AI Assistants: Retail’s Latest Overhyped Gimmick
Kroger, Giant Eagle, and DoorDash want you to believe chatbots are changing retail. The reality? More digital duct tape, same old customer
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Braze’s AI Overdrive: Automating Campaigns or Just Spinning More Martech Hype?
Braze is pitching new AI tools that automate more than just content, but unless marketers fix their underlying mess, it’s just more martech
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CMO Shuffle: September’s Senior Marketing Hires Are Outsiders—And That’s Not an Accident
September’s marketing exec shuffle wasn’t a fluke—external hires are the new normal, and internal talent is getting iced out. Time to network or get left
Devamı →Stop Drowning in Generic Reviews: Local Proof Is the Only Ranking Currency Left
Trustpilot’s research just torched the lazy review-farming scam: to rank in AI search, you need proof of real, local relevance, not just global
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Taylor Swift’s Never-Ending Album Variants: Has the Cult of Hype Finally Hit a Wall?
Taylor Swift’s relentless album variant blitz has fans reeling and agencies scrambling to spin burnout as 'engagement.' The hype cycle is officially eating
Devamı →The Open Web Is Flatlining—And Google’s Holding the Pillow
Forget the hand-wringing: the open web isn't dying—it's being smothered by Google, lazy agencies, and plugin grifters. Want to survive? Get
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