Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
AI Replaces Entry-Level Hires—And the Ad Industry Wants You to Pretend It’s Progress
Agencies are using AI as a smokescreen to freeze entry-level hiring. The only way out: force them to hire real humans again—no more chatbot
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Autotrader’s Brand Building Gamble: Why Chasing ‘Always On’ Attention is a Sucker’s Bet
Autotrader’s latest brand campaign is a masterclass in agency-driven wishful thinking—wasting cash targeting people who won’t buy a car for
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Samantha Stark’s Career Pivot: Why Tech’s Supposed ‘Unknown’ is Where Real Women Leaders Are Made
Samantha Stark’s leap from the arts to AI consultancy isn’t your typical LinkedIn fairy tale—it’s a lesson in why tech’s ‘unknown’ is where real leaders are
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LinkedIn’s New Verification Crackdown: Good Riddance to the Résumé Liars (and the Agency Grifters Who Love Them)
LinkedIn is finally nuking the fake résumés: coworkers can now verify your work, and companies can purge the frauds. The grifter class is officially on
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YouTube’s Product Tag Shuffle: Another Half-Baked Attempt to Please Everyone (and Sell You More Stuff)
YouTube's latest experiment moves product tags between video and comments, forcing creators to chase engagement while Google cashes in. Creators,
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AI Ads Aren’t Ready for Prime Time — No Matter How Hard Higgsfield Spins It
AI-generated ads are everywhere this fall, but Higgsfield’s latest Brandweek demo proves they’re still lifeless, forgettable, and not ready for real brand
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Jeep’s ‘This Is Jeep Country’ Is a Nostalgia Bomb—But Is Anyone Buying It?
Jeep’s new campaign leans hard into American nostalgia, but its clumsy attempts at diversity feel more like damage control than real
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JD Sports’ Sales Tank, But They’re Doubling Down on AI and ‘Core Audience’ Theater
JD Sports is spinning AI hype and ‘core audience’ jargon while sales slide. This isn’t transformation—it’s panic with a PR
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Meta’s Muse: Enjoy the Ad-Free Honeymoon, Because the Bill Is Coming
Meta’s Muse is ad-free today, but believing it will stay that way is pure fantasy. The ad business is waiting in the wings—brace for
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Stop the Corporate Gobbledygook: What ShipStation’s Emilie Bingham Gets Right About Change
ShipStation’s Emilie Bingham cuts the crap during company upheaval, proving that ruthless clarity beats jargon every single
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Kara Swisher Calls Her Shot: CNN Exit After Paramount-WBD Merger, Not a Moment Sooner
Kara Swisher just confirmed she’s leaving CNN as soon as the Paramount-WBD merger is official. It’s a red flag for anyone who cares about real
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E.l.f. Cosmetics Hitches Its Wagon to Joaquina’s Second Album—And Hopes You’re Not Sick of Influencer Tie-Ins Yet
E.l.f. Cosmetics just named Joaquina as its brand ambassador—conveniently the same week her new album dropped. It’s influencer marketing on
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WarnerMount, Taboola, Infillion: The Great Autumn Ad Tech Gobble-Up Is Here
WarnerMount gets the green light, Taboola gobbles Dianomi, and Infillion grabs Foursquare. Autumn 2026 is the season of consolidation—and it’s bad news for
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Brand Partnerships Are Mostly Garbage—Except When They Actually Mean Something
Most brand partnerships are empty noise—unless they actually let both sides do something they couldn’t pull off alone. Stop greenlighting nonsense
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Experian’s CMO Sally Miller: The Jack-of-All-Trades Marketing Myth Needs to Die
Experian’s Sally Miller is getting applause for her 'multifaceted' career, but this obsession with variety is why your marketing stack is a dumpster
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Agentic Buying Is About to Steamroll Media Agencies—And Most of Them Still Don’t Get It
Agentic buying isn’t a buzzword—it’s the endgame for media buying as we know it. Most agencies are asleep at the wheel, and the bots are
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Stop Worshipping AI: Your Internal Mess Is Still the Bottleneck
AI won’t save you from your own disorganized knowledge base. The real competitive edge lies in the customer data and experience you’ve already
Devamı →Palantir Is Eating Media’s Data Stack—and Nobody’s Calling It Out
Palantir isn’t just lurking in the background of media’s data operations—they’re running the show. Ignore their lock-in at your
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