Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
The Fixed-Fee Pricing Swindle: Why North American Agencies Are Ditching Value for Predictability—and Why It’s a Trap
A new study reveals that 25% of North American agencies have switched to fixed-fee pricing—a move that signals desperation, not innovation, in the age of AI-driven marketing.
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Stop Chasing AI Agents: The Real Winners Nail Process Before Tech
Most brands chasing AI agents are missing the point. The winners started with process, not tech — and it shows in their results.
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Amazon’s Video Podcast Gambit: The Next TV Network or Another Measurement Mirage?
Amazon is betting big on creator video podcasts as the future of TV networks, but without fixing podcast measurement, it’s just another data black hole for advertisers.
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Programmatic Marketing Summit Exposes the AI Agent Buying Circus — And Why It’s Still a Mess
At Digiday’s Programmatic Marketing Summit, marketers revealed the harsh truths behind AI-driven ad buying: it’s messy, opaque, and far from autonomous. Human oversight still rules.
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Rightmove’s CMO Bets on AI to Deliver ‘Relevance at Scale’—But Is It More Hype Than Help?
Rightmove’s CMO Matt Bushby touts AI as key to delivering “relevance at scale” in marketing—but the real lesson is that AI works only with solid data and strategy behind it.
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Cannes Lions 2026 Cracks Down: Stricter Entry Rules, AI Awards, and WPP’s Beach Space Coup
Cannes Lions 2026 slams the brakes on lazy entries with tougher rules, debuts a serious AI award, and sees PMG wrest control of WPP’s iconic beach space.
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llms.txt in Perplexity Search: The Hype vs. Reality Smackdown
Perplexity AI launched llms.txt in 2024 claiming radical transparency, but it’s mostly a smoke-and-mirrors stunt with zero impact on real LLM performance.
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Burberry’s ‘Marketing Miracle’ Is Just Another Luxury Brand Smoke Screen
Burberry’s claim that marketing is the ‘signature factor’ behind its brand turnaround is a classic luxury industry smokescreen. Real transformation needs more than slick campaigns.
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NBCUniversal’s Ads Head Clings to Late Night TV as Brands Keep Throwing Cash at Dying Formats
NBCUniversal’s ad chief insists brands are still eager to buy late night TV spots, but this stubborn commitment to dying formats ignores the brutal reality of fragmented viewership.
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Health Brands Still Failing the Modern Consumer: Why Influencers and AI Aren’t the Magic Fix
Health brands in 2026 are stuck recycling influencer hype and AI buzz without real substance, fueling consumer skepticism instead of trust.
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Evening News Ratings Tumble Again: Broadcast Networks Bleed Viewers in May
Broadcast evening news ratings keep sliding, with ABC and NBC locked in a losing battle for a shrinking audience amid industry-wide decline.
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Retail Media’s TV Ad Spend Heist: Walmart and Amazon Double Down on Data-Driven Domination
Walmart and Amazon are aggressively converting TV ad dollars into retail media spend, leveraging AI and shopper data to outpace traditional advertising. The era of broad TV buys is over.
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Live Sports Aren’t Just TV Shows: They’re the Last Real Appointment Viewing—and Advertisers Know It
Live sports remain the last true appointment viewing, commanding premium ad slots amid media fragmentation. Following fans across platforms isn’t optional—it’s survival.
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Mobile Gaming’s Measurement Migration Nightmare: How They Keep Performance From Crashing and Burning
Mobile gaming companies face a brutal challenge migrating measurement systems amid privacy upheavals and AI integration. Adjust reveals how surgical infrastructure work keeps performance intact.
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Marketing Accountability Is a Smokescreen: ROI Obsession Hides Real Misalignment
Marketing accountability isn’t about chasing elusive ROI figures. The real issue is the chronic misalignment between marketing and finance goals, disguised by lazy metrics and agency lip service.
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Jim O’Leary Ditches Weber Shandwick for Penta Amid Omnicom-IPG Shakeup
Jim O’Leary’s departure from Weber Shandwick to lead Penta’s North America operations signals a sharp pivot away from bloated agencies toward lean advisory models amid the Omnicom-IPG merger fallout.
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Ad Tech’s Mixed Quarter: AI and CTV Spark Hope Amid Lingering Industry Turmoil
Ad tech’s latest quarter offers mixed results, with AI and CTV fueling investor hype but underlying structural issues dragging the industry down.
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Netflix’s Nicolle Pangis Calls Out AI Hype in Streaming Ads: It’s Not Just Automation, It’s Smarts and Measurement
Netflix’s Nicolle Pangis slams the myth that AI alone can fix streaming ad woes. Success demands smart measurement and human insight, not lazy automation hype.
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