Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Palantir Is Eating Media’s Data Stack—and Nobody’s Calling It Out
Palantir isn’t just lurking in the background of media’s data operations—they’re running the show. Ignore their lock-in at your
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Communications Pros Get the Same Paycheck—But Double the Workload: 2026 Salary Survey Exposes Industry’s Broken Compact
The 2026 Ragan salary survey says it all: comms professionals are working overtime for the same flat pay. More work, same check—stop pretending that’s
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OpenAI’s Sleazy Ad Tracking Gamble: ChatGPT Users Are Now the Product
OpenAI is shoving third-party-style tracking into ChatGPT ads, turning your queries into behavioral ad fodder. If you care about privacy, fight back
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SQREEM’s ‘Large Behavioral Model’ Is Gunning for Your AI Budget—And Frankly, It’s About Time Someone Did
SQREEM is taking a sledgehammer to the LLM hype parade, arguing that their Large Behavioral Model actually predicts what people do—not just what they
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Target’s Design Hype: Polished Facelift or Real Retail Turnaround?
Target’s new marketing blitz shoves its design cred front and center, but is it a genuine turnaround or just influencer-fueled window
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Meta's Muse Can Shop on Shopify—But Amazon Slammed the Door (Again)
Meta's new AI agent Muse can shop on any Shopify store, but Amazon denied access—again. Merchants, don’t fall for the AI shopping
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Xbox Sells Out: Mid-Game Ads, Google’s Latest “Innovation” is Just Category Hopping
Xbox’s new in-game ads and Google’s ‘category-shifting’ launch are peak tech theater—hostile to users, great for agency grift. Don’t fall for
Devamı →Trump Boots CNN, Politico, and MS NOW From White House Press Room—Now They’re Suing
CNN, Politico, and MS NOW just got their White House credentials revoked with zero real explanation. They’re suing—and every newsroom should be on their
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Agentic AI Is Not Your Magic Bullet—Stop Wasting Time Automating What Humans Do Better
Agentic AI isn’t a cure-all for campaign planning. The real winners know what to automate—and what to leave to humans. Most agencies can’t tell the
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LLMs Are Stuffing Search Results With YouTube References—And It's a Disaster
LLM-powered search is flooding results with YouTube citations, prioritizing Google’s own ecosystem over quality or diversity. It's a mess, not
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Google's September 2026 AI Core Update: Ranking Carnage Hits Lazy SEO Agencies
On September 13, 2026, Google's AI Search update vaporized traffic for 40% of content-farm sites and exposed the plugin cartel's hollow promises.
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OpenAI's GPT-5 Turbo Is Devouring Publishers While Lazy SEOs Moan
After GPT-5 Turbo launched in May 2024, Semrush reported 27% traffic drops for major publishers. Complaints are high, but solutions are rare.
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Marketers Are Throwing Money at AI Discovery—And Flying Blind on Results
Advertisers are pouring cash into AI-powered discovery, but most can’t measure if it’s working. If you’re trusting dashboards, you’re flying
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AI Hype Machines Are Outpacing Customer Trust—And the Bill’s Coming Due This Fall
AI lets you scale your marketing noise, but it can’t fix broken trust. This autumn, the gap between promises and delivery is growing—and customers
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Brandweek Atlanta: The Same Old Marketing Pep Rally with New Logos and Even Less Substance
Brandweek returns to Atlanta, but don’t expect any real marketing breakthroughs—just more buzzwords, safe panels, and expensive tickets. Here’s why these
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Biden’s Climate Gamble: How September’s Policy Blitz is Forcing New York and the Nation to Choose Sides
Joe Biden’s sweeping new climate orders have the energy industry and New York’s political class scrambling as election season heats up. Whether these policies
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Meta Tosses Community Notes Into Latin America—But Who’s Actually Moderating the Moderators?
Meta just dumped its Community Notes feature into 16 Latin American countries. If you think this is a fix for misinformation, I’ve got bad news—and
Devamı →Amazon Plugs Its Ad Machine Into ChatGPT: Marketers, Prepare for the Next Wave of Algorithmic Snake Oil
Amazon just jammed its ad platform into ChatGPT. Marketers, this is not a drill. Expect less organic reach and more pay-to-play
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