Hasan Orgun
Hasan Orgun is the Co-Founder of ElephantNY, leading SEO and software development. His performance-focused approach to search optimization delivers measurable results for clients across New York, New Jersey, and beyond.
Content and Data Teams Still Can’t Speak Human: The Real Cost of MarTech’s Useless Jargon Parade
MarTech conferences keep promising a magical alignment between content and data teams. The truth? They're still speaking different languages—and nobody wants
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Data Center PR Is a Dumpster Fire—And These Lazy Comms Shops Are Pouring Gasoline
Data center PR is failing because comms teams keep dodging the real questions. The only way forward? Radical transparency and actual
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Your Martech Stack Isn’t Broken—You Just Bought Too Much Crap (And Keep Blaming the Wrong Thing)
Your overflowing martech stack isn’t a mystery—it's the result of buying first, thinking later. Stop blaming 'integration' and start cutting the dead
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AI-Generated Content Is Killing Engagement—And Most Marketers Are Too Chicken to Admit It
AI content mills are flooding the web with noise, but real engagement is dead on arrival. The only things that break through now are gutsy, polarizing
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Prebid Spins Its Revolving Door: Garrett McGrath Reinstalled as President
Prebid.org just reinstalled its old chairman, Garrett McGrath, as president. If you were hoping for change, brace yourself for another lap around the same
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Pharma’s $2.6 Billion AI Illusion: How 'Agentic' Buzzwords Distract from the Real Drug Marketing Problem
Pharma’s AI hype machine is running hot this September, but beyond the buzzwords, the industry’s real dysfunctions remain untouched. AI isn’t fixing your
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Stop Hiding: The Only Rule for Communicating Change Is Don’t Lie (or Go Silent)
If your idea of crisis communication is to wait until you know everything, you’re already losing. Silence is a lie—own what you know,
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X Quietly Guts Your Right to Sue—Because That's Cheaper Than Fixing Anything
X’s latest terms of service update nukes your right to class action lawsuits and jury trials—just as the platform faces fresh legal heat. Don’t sleep on
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CNN’s Pyrrhic Victory: Cable News Ratings Tank, Except for One Sad Uptick
Cable news ratings cratered in August, with only CNN eking out a tiny gain in one category. The rest is a grim preview of cable’s slow-motion
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Callaway Golf’s Brand Blunder: Proof That ‘Personality’ Isn’t Optional, It’s Survival
Callaway Golf’s latest marketing faceplant isn’t just a case of bad taste—it’s proof that brands without a real personality are already
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Instacart’s AI Assistant Play: Another ‘Innovation’ Nobody Asked For
Instacart wants regional grocers to buy into custom AI assistants, but most should spend their money elsewhere. Fix the basics before chasing
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Boots Unveils New Brand Platform: Another ‘Rallying Cry’ or Just Perfume in a Shiny Bottle?
Boots’ new ‘rallying cry’ brand platform is long on slogans, short on substance. The real fix isn’t a marketing playbook—it’s fixing the
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Zenith Awards Finalists: PR’s Annual Parade of AI Hype and Crisis Spin
Ragan’s Zenith Awards just dropped another shortlist stuffed with agencies who’ve mastered AI hype and crisis spin. Real trust? Still
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Holiday Campaigns Are Starting in September. If You’re Late, You’ve Already Lost.
Holiday ad campaigns are already live. If you’re still planning, you’re late. The winners are sprinting now, not waiting for October. Get moving or get left
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Stanley 1913’s Viral Juggernaut: How Kate Ridley Weaponized Nostalgia and TikTok Thirst for Real Growth
Stanley 1913’s rise isn’t an accident. It’s a masterclass in viral brand-building, orchestrated by Kate Ridley with ruthless precision and zero patience for
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Modelo Doubles Down on College Football: Because Beer Ads Weren’t Loud Enough Yet
Modelo just cranked its college football marketing spend to 11, betting that louder ad blitzes will buy relevance with a new generation of
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Digiday’s Tech Awards Are a Parade of the Usual Suspects—And That’s the Problem
Digiday’s Technology Awards are here—same old names, same old problems. If you want real progress, stop chasing trophies and start fixing your tech
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AI Fatigue Hits the Beach: Polaroid’s Coney Island Billboard Nails What Marketers Won’t Admit
Polaroid’s Coney Island billboard didn’t just troll AI hype—it called out the lazy automation plaguing brands. Ignore the backlash at your own
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