Purga Films’ AI Experiment: 3,000 Images, No Dialogue, and a Creative Reckoning
Let’s cut the crap: AI-generated films aren’t about turning creatives into code monkeys. Purga Films and the agency Gut just…
Devamını Oku →Let’s cut the crap: AI-generated films aren’t about turning creatives into code monkeys. Purga Films and the agency Gut just…
Devamını Oku →Let’s get this straight: brands are spectacularly terrible at marketing succession planning, and it’s not just a minor oversight —…
Devamını Oku →Channel 4 and Lloyds Bank have reignited their so-called Black in Business initiative for a third consecutive year, this time…
Devamını Oku →The Royal Ballet and Opera’s 2022 rebrand from the stodgy Royal Opera House was less about slapping on a new…
Devamını Oku →Let’s cut to the chase: Hershey, the candy giant that’s been sweetening our lives for over a century, has been…
Devamını Oku →Let’s cut through the fog surrounding Hendrick’s latest launch — a gin campaign hyped as a groundbreaking fusion of AI…
Devamını Oku →Walmart just rolled out Connect Select, a so-called “streaming ad marketplace” that bundles connected TV inventory into its existing Demand-Side…
Devamını Oku →Here’s a newsflash no one in ad tech wants to admit: AI agents aren’t magic pixie dust, and throwing garbage…
Devamını Oku →Omnicom just rolled out a shiny new influencer marketing tool that promises to "fix" creator content using what they call…
Devamını Oku →Hershey, the candy colossus, just admitted it has been flying blind on a massive chunk of its marketing spend —…
Devamını Oku →Let’s cut through the PR fluff surrounding Horizon Media’s so-called Blue Hour Studios. This outfit is just the latest in…
Devamını Oku →Let’s cut the crap: OpenAI’s ad platform pilot is the latest shiny object dragging marketers into a fog of hype…
Devamını Oku →Here we go again: News UK, the parent company of The Times, has just taken a giant leap into the…
Devamını Oku →Meta’s latest hustle to squeeze ad dollars from your eyeballs involves pushing performance advertising onto connected TV (CTV) devices —…
Devamını Oku →Marketing departments are once again knee-deep in the latest reinvention snake oil: hiring new roles with grandiose titles like “Growth…
Devamını Oku →Let’s get one thing straight: the relentless obsession with click volume is a lazy, outdated metric that’s ruining digital marketing.…
Devamını Oku →Let’s get this out of the way: the B2B buyer journey isn’t your grandfather’s funnel anymore. AI is bulldozing through…
Devamını Oku →Let’s cut the crap: the notion that a "strong brand" magically empowers you to charge premiums while customers overlook price…
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