Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
KFC’s Fake-AI Colonel, Reebok’s Nostalgia Bait, and the Week’s Most Shameless Ads
KFC’s fake-AI Colonel and Reebok’s nostalgia binge lead another desperate week in advertising. Here’s why your agency’s 'innovation' is mostly
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VML’s Jon Cook Exits After Decades of Corporate Alchemy—Now, Eric Campbell Gets the Hot Potato
Jon Cook is out as VML and WPP’s creative boss after three decades. Eric Campbell inherits a bloated agency and a mandate to fix what endless 'transformation'
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Voting Isn’t Broken—It’s Being Sold Out by the Same Old Middlemen
This autumn’s spike in voting interest isn’t grassroots magic—it’s the latest product of an industry that profits from turning agency into a subscription. The
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Delivery Apps and Retailers Cozy Up, But Ad Measurement is Still an Expensive Guessing Game
Delivery apps and retailers are merging ad interests while measurement stays opaque and laughably self-serving. Still trusting OpenAI to grade its own
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Agency Fees in Creator Deals: The Next Great Marketing Grift, Now With Extra Opaqueness
Agency fees in creator marketing are the newest black box for brands—one that’s costing marketers more than they realize. Time to stop handing out blank
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AI Is Cannibalizing Entry-Level Marketing Jobs — And the Industry Is Pretending Not to Notice
AI isn’t just streamlining marketing — it’s obliterating entry-level roles, while the industry shrugs and sells you upskilling fairy
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Walmart+ Bulks Up While Amazon Prime Snoozes: Who’s Really Winning the Subscription Wars This Fall?
Walmart+ is blowing past Amazon Prime with real perks and a stable price tag. The industry’s refusal to admit it is pure denial—and lost
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Cable News Ratings: CNN and MS NOW Flail for Eyeballs in a Broken Demo Game
September’s cable news 'demo battle' between CNN and MS NOW is a sideshow—ratings are anemic, viewers are ancient, and the real action is
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Stop Gaslighting Your Employees: Internal Comms Isn’t a Checkbox, It’s Survival
Change management isn’t about slick slides or HR platitudes. If you aren’t brutally honest with your employees, expect confusion, resentment, and
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Amazon’s $1B Data Center PR Blitz: Transparent Like a Brick Wall
Amazon’s new $1B 'transparency' memo is PR fog, not clarity. If AWS wants public trust, it’s time for real-time local dashboards—not more
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AI Promised Instant Answers—Now Customers Are Fed Up With Your Chatbot Runaround
Customers aren’t wowed by lightning-fast AI chatbots—they’re pissed when real problems get bounced around or buried. The digital runaround isn’t
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B2B Marketing Metrics Are a Dumpster Fire—Stop Hiding Behind ‘Attribution’ Nonsense
B2B marketers don’t have an ROI problem—they have an evidence problem, thanks to lazy attribution and campaign-driven delusions. Time to demand real
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TikTok’s $81 Billion ‘Economic Impact’ Study Is a Masterclass in Self-Serving Hype
TikTok claims it created $81 billion in U.S. economic value, but their PR-driven math is as inflated as their election season spin. Don’t fall for
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SPUR’s ‘AI Transparency’ Standard: Too Little, Too Late for Content Exploitation
SPUR wants AI giants to play nice with a new content tracking standard, but letting Google and OpenAI onto the panel is a joke. Publishers: grow a
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B2B Social Media: The LinkedIn Circle Jerk Nobody Asked For
B2B brands are doubling down on social media ‘strategy’ this fall—but most of it is self-congratulatory noise. Here’s why it’s time to cut the
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Nike’s $2.3B Brand Spend: Panic Button Marketing From a Sinking Ship
Nike’s $2.3B brand marketing blitz isn’t confidence—it’s panic. The Swoosh is burning cash and time, hoping louder ads can distract from stale
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American Express Bets on Harry Styles Obsession—Because Loyalty Programs Are Out, Cults Are In
American Express is milking Harry Styles mania for cardmember perks, proving the only loyalty that matters is to celebrity cults. The future is branded fandom,
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Mark Thompson Tries to Save CNN’s Spine From Its New Owners—Good Luck With That
Mark Thompson is begging CNN's new owners for editorial independence this week. Spoiler: unless the newsroom revolts, it's just another empty
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