Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
OpenAI’s CMO Clown Car: When Billions in Losses Can’t Be Spun Away
OpenAI’s answer to $14 billion in projected losses? Hire two CMOs and hope nobody notices the rot. The hype machine finally hit a wall.
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Tuesday's Groundwork: Building From Capricorn Moon
Today, the Moon in Capricorn squares off with Saturn and Mercury, prompting us to re-evaluate our methods of communication and responsibility.
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Google’s 2026 FAQ Schema Purge: Death of the Zero-Click Publisher Fantasy
In May 2026, Google wiped FAQ rich snippets off 97% of publisher sites. Yoast and Rank Math still push FAQ Schema like it’s 2023. Stop being their mark.
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Fox News Slurps Up Holiday Ratings While Rivals Sleepwalk Through Spring
Fox News surged ahead in the Memorial Day ratings race while CNN and MSNBC phoned it in. In spring 2026, only one network bothered to show up.
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Adland’s Spring Circus: Etsy’s Sentimentality, NPR’s Smugness, and the Week’s 9 Most Overcooked Campaigns
Etsy, NPR, Primark, and more dropped new ads this week—none of them daring, all of them desperate for agency award approval. The industry’s afraid of real risk.
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Stop Playing Small: The Pathetic Epidemic of ‘Act Your Size’ Branding
If your brand still insists on 'acting its size,' you’re begging to be invisible. Ambition, not authenticity, wins the market this spring.
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CMOs Are Clueless About AI—and Their Agencies Are Even Worse
Three-quarters of CMOs admit they’re in over their heads with AI, but the real scandal is the industry’s addiction to outsourcing and magic-bullet solutions.
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Why Agencies Skipping AI Search Traffic Reporting in 2026 Deserve to Die
Google’s SGE shipped to 2B users in May 2025, yet most agencies still ignore AI-powered search data. If your reports don’t mention AI, you’re paying for incompetence.
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Fractional CMOs Are the New Status Symbol for Growth-Obsessed Startups—But Don’t Call It a Bargain
The stampede toward fractional CMOs this spring isn’t about saving money—it’s desperation for real expertise, and the sharks are circling.
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60 Minutes Hands the Wheel to Nick Bilton—Is This a Rescue or a Rebrand?
CBS just nuked the old 60 Minutes playbook, firing Tanya Simon and handing the keys to Nick Bilton. This isn’t a facelift—it’s an ultimatum.
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Crocs Didn’t Get Lucky—They Weaponized the Hate and Won
Crocs turned public mockery into a money machine by leaning into the ugly, not running from it. Most brands are too scared to try.
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Ferrari’s Latest Design Fiasco: Welcome to the Jaguar School of Brand Suicide
Ferrari’s new model didn’t just miss the mark, it torched the brand’s luxury cachet and spooked the markets. Welcome to Jaguar’s old hell.
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No, Marketers: You Can’t “Optimize” Your Way Out of Being Untrustworthy Garbage
Marketers, your trust problem isn’t a funnel issue—it’s the result of years of treating customers like click-fodder. No AI, no A/B test, no plugin will fix this.
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UPS’s Fuel Surcharge Circus: Brands Eat the Bill as Shipping Grift Escalates
UPS just slapped brands with fresh 'surge emergency fees' from Asia, blaming fuel costs. It’s not innovation—it's margin padding, and brands are paying the price.
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CBS News Radio Fades Out Quietly—While CBS Mornings Ignores Colbert’s Last Bow
CBS News Radio bows out after nearly a century, while CBS Mornings pretends Stephen Colbert’s Late Show finale never happened. The message: legacy means nothing.
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Vox Media and BuzzFeed: The Fire Sale That Proves the Digital Media Revolution Was Mostly Hype
Vox Media and BuzzFeed didn’t just get sold—they got put out of their misery. The digital media hype machine has finally run out of gas.
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HR Bots Are Gutting the AI Talent Pool Before Interviews Even Start
Right now, the best AI talent is being algorithmically ghosted before ever reaching a human. Blame lazy HR, not the machines.
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Ben & Jerry’s Ben Cohen: ‘Selling Your Business Is a Shitty Goal’—And He’s Right
Ben & Jerry’s co-founder Ben Cohen just torched founders who build businesses just to sell. If you’re chasing exits, you’re missing the whole point.
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