Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Ben & Jerry’s Ben Cohen: ‘Selling Your Business Is a Shitty Goal’—And He’s Right
Ben & Jerry’s co-founder Ben Cohen just torched founders who build businesses just to sell. If you’re chasing exits, you’re missing the whole point.
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Blueland’s Retail Glow-Up: Packaging That Finally Stopped Whispering in a Walmart Aisle
Blueland ditched its pastel navel-gazing for a retail-ready look that finally says, 'Buy me.' The rest of sustainable CPG should take notes and stop hiding.
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Monday's Fresh Push: Navigating Gemini Winds
With Mars in Gemini, America's focus is on the tensions between collaboration and competition. An active mind leads us into the week, so grab your morning coffee and dive in.
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The NBA Just Let a YouTuber Rewrite Its Playbook—And Every Other League Should Be Nervous
The NBA didn’t just sign a YouTuber—they handed Kenny Beecham the keys, exposing how far behind every other league truly is. Panic move or blueprint?
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Colbert’s Late Show Exit Destroys Ratings—But Don’t Pretend TV Isn’t Circling the Drain
Colbert’s Late Show finale just hauled in 6.7 million viewers, but don’t let CBS fool you—TV’s not making a comeback. This is a nostalgia high, not a trend.
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Nike’s World Cup Marketing Blitz: Hype Over Substance or a Glimpse of the Future?
Nike just torched the old playbook with a 12-week World Cup influencer blitz. If you’re still betting on a single big ad, you’re already obsolete.
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CMOs in Chicago Admit What’s Actually Broken—But Are Still Too Chicken to Fix It
Chicago’s CMO confab turned into a therapy circle for execs too scared to fix what they know is broken. Don’t call it strategy—call it stalling.
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Publicis’ Carla Serrano Calls Out the AI Boys’ Club: Women Get Squeezed Out as Execs Chase the Next Shiny Algorithm
Carla Serrano of Publicis is calling out the agency world: as AI hype takes over, women are being pushed out of leadership. The fix? Make real diversity cost money.
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Monday's Ambitions: Leaping with the Moon in Aries
Today's Aries Moon pushes strong beginnings against a backdrop of American transformation. Mars in Cancer stirs emotions where we share and grow.
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Why Google and Agencies Want You to Love AI Cannibalization in 2026
By June 2026, over 55% of indexed content is AI-generated and at least 30% of SERPs are pure cannibal soup. Don't believe the hype machines.
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Vox Media’s Yard Sale: Popsugar, She Media, and the Revolving Door of Execs
Vox Media’s portfolio fire sale is the last gasp of the failed digital media roll-up model. Execs are fleeing, and Penske smells blood.
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LiveRamp Just Lost Its 'Switzerland' Status—And Agencies Know It Means War
Publicis’ LiveRamp buyout just detonated the illusion of data neutrality. Agencies aren’t sticking around to see their secrets piped to a rival.
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Google’s Native Checkout: Nowhere Left to Hide from the Ad Machine
Google just turned every YouTube video and Search result into a storefront. If you’re not plugged into their native checkout, you’re already obsolete.
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James Murdoch Slices Up Vox Media, Guts Media Nostalgia—Welcome to the Billionaire Chop Shop
James Murdoch is carving up Vox Media, handing New York Magazine and Vox to CEO Jim Bankoff while the rest is left for scraps. This isn’t a rescue—it’s a billionaire’s part-time hobby.
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Why Every '10x SEO Agency' Selling AI Content in 2026 Deserves a Loud Call-Out
By early 2026, over 70% of agencies calling themselves ‘10x SEO’ are pushing AI-generated content with zero strategy or value. This grift needs to end.
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GPT-5 Turbo’s SEO Impact Exposed: Why AI Content Alone Tanks Rankings in 2026
GPT-5 Turbo was released in early 2026 with sweeping claims about changing SEO content. Reality check: Google still punishes lazy AI content without human rigor.
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DoorDash Taps Former Amazon Marketing Head Tim Castree—But Does He Really Move the Needle?
DoorDash’s new CMO, ex-Amazon’s Tim Castree, faces the brutal task of turning marketing hype into real, sustainable growth in an overcrowded delivery market.
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Amazon’s Affiliate Program Slashes Commissions and Dismantles Reporting: Publishers Left Holding the Bag
Amazon has cut affiliate commissions by up to 50% and gutted reporting tools, leaving publishers scrambling to salvage their commerce revenue streams. This move exposes the dangers of over-reliance on platform-dependent affiliate programs.
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