Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
UPS’s Fuel Surcharge Circus: Brands Eat the Bill as Shipping Grift Escalates
UPS just slapped brands with fresh 'surge emergency fees' from Asia, blaming fuel costs. It’s not innovation—it's margin padding, and brands are paying the price.
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CBS News Radio Fades Out Quietly—While CBS Mornings Ignores Colbert’s Last Bow
CBS News Radio bows out after nearly a century, while CBS Mornings pretends Stephen Colbert’s Late Show finale never happened. The message: legacy means nothing.
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Vox Media and BuzzFeed: The Fire Sale That Proves the Digital Media Revolution Was Mostly Hype
Vox Media and BuzzFeed didn’t just get sold—they got put out of their misery. The digital media hype machine has finally run out of gas.
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HR Bots Are Gutting the AI Talent Pool Before Interviews Even Start
Right now, the best AI talent is being algorithmically ghosted before ever reaching a human. Blame lazy HR, not the machines.
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Ben & Jerry’s Ben Cohen: ‘Selling Your Business Is a Shitty Goal’—And He’s Right
Ben & Jerry’s co-founder Ben Cohen just torched founders who build businesses just to sell. If you’re chasing exits, you’re missing the whole point.
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Blueland’s Retail Glow-Up: Packaging That Finally Stopped Whispering in a Walmart Aisle
Blueland ditched its pastel navel-gazing for a retail-ready look that finally says, 'Buy me.' The rest of sustainable CPG should take notes and stop hiding.
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Monday's Fresh Push: Navigating Gemini Winds
With Mars in Gemini, America's focus is on the tensions between collaboration and competition. An active mind leads us into the week, so grab your morning coffee and dive in.
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The NBA Just Let a YouTuber Rewrite Its Playbook—And Every Other League Should Be Nervous
The NBA didn’t just sign a YouTuber—they handed Kenny Beecham the keys, exposing how far behind every other league truly is. Panic move or blueprint?
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Colbert’s Late Show Exit Destroys Ratings—But Don’t Pretend TV Isn’t Circling the Drain
Colbert’s Late Show finale just hauled in 6.7 million viewers, but don’t let CBS fool you—TV’s not making a comeback. This is a nostalgia high, not a trend.
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Nike’s World Cup Marketing Blitz: Hype Over Substance or a Glimpse of the Future?
Nike just torched the old playbook with a 12-week World Cup influencer blitz. If you’re still betting on a single big ad, you’re already obsolete.
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CMOs in Chicago Admit What’s Actually Broken—But Are Still Too Chicken to Fix It
Chicago’s CMO confab turned into a therapy circle for execs too scared to fix what they know is broken. Don’t call it strategy—call it stalling.
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Publicis’ Carla Serrano Calls Out the AI Boys’ Club: Women Get Squeezed Out as Execs Chase the Next Shiny Algorithm
Carla Serrano of Publicis is calling out the agency world: as AI hype takes over, women are being pushed out of leadership. The fix? Make real diversity cost money.
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Monday's Ambitions: Leaping with the Moon in Aries
Today's Aries Moon pushes strong beginnings against a backdrop of American transformation. Mars in Cancer stirs emotions where we share and grow.
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Why Google and Agencies Want You to Love AI Cannibalization in 2026
By June 2026, over 55% of indexed content is AI-generated and at least 30% of SERPs are pure cannibal soup. Don't believe the hype machines.
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Vox Media’s Yard Sale: Popsugar, She Media, and the Revolving Door of Execs
Vox Media’s portfolio fire sale is the last gasp of the failed digital media roll-up model. Execs are fleeing, and Penske smells blood.
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LiveRamp Just Lost Its 'Switzerland' Status—And Agencies Know It Means War
Publicis’ LiveRamp buyout just detonated the illusion of data neutrality. Agencies aren’t sticking around to see their secrets piped to a rival.
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Google’s Native Checkout: Nowhere Left to Hide from the Ad Machine
Google just turned every YouTube video and Search result into a storefront. If you’re not plugged into their native checkout, you’re already obsolete.
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James Murdoch Slices Up Vox Media, Guts Media Nostalgia—Welcome to the Billionaire Chop Shop
James Murdoch is carving up Vox Media, handing New York Magazine and Vox to CEO Jim Bankoff while the rest is left for scraps. This isn’t a rescue—it’s a billionaire’s part-time hobby.
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