Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Account-Based Marketing Didn’t Just Happen—It Was Engineered by a Relentless Visionary
Account-based marketing was never an accident or a buzzword; it was a deliberate, disciplined shift pioneered by Bev Burgess that B2B marketers still fail to execute properly.
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Social Media Week 2026: What Actually Moved the Needle and What Was Just Noise
Social Media Week 2026 brought the real social media operators together to cut through the noise and call out the industry's lazy strategies and hype. Here’s what actually matters.
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Hulu’s Get Real House: Brand Cameos Masquerading as Reality TV Stardom in Year Two
Hulu’s Get Real House doubles down on branded content by weaving brands directly into its reality show this year, turning participants into walking commercials. It’s a move that highlights the ongoing grift of commodified authenticity in modern marketing.
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IndexNow's Real Impact on SEO? A Peak Nothingburger Exposed with Traffic Logs and Crawl Data
IndexNow is hyped as a crawl-boosting miracle, but traffic logs and crawl data show it's a peak nothingburger. Microsoft and lazy SEO vendors are selling smoke, not results.
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PayPal’s Streaming Adtech Play: A Cash Grab Disguised as Innovation
PayPal’s new streaming adtech partnerships with Spectrum Reach, Tubi, and Warner Bros. Discovery promise better ad measurement but mostly serve as a cash grab disguised as innovation.
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Code and Theory’s New President JJ Schmuckler: Another Overhyped AI Guide for CMOs Lost in the Noise
Code and Theory’s new president JJ Schmuckler is being hailed as the AI guide CMOs need, but it’s just another agency playing the tired AI transformation grift. Real AI help requires more than buzzwords.
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John Ternus Faces the Real Apple Ad Challenge: Scaling Stealthy Services in Cook’s Shadow
John Ternus inherits Tim Cook’s stealthy Apple ad empire — but scaling it without losing discretion and trust is a far tougher play than most realize.
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Financial Times Gambles on Personality-Driven Vodcasts to Fuel Subscription Growth
The Financial Times is betting on personality-driven vodcasts on YouTube to forge deeper audience ties and boost subscriptions, recognizing that star power off-platform may be their best shot at growth.
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The IRL Event Comeback: Why Creators Are Ditching Vanity Metrics to Own Their Audience
Creators are rejecting the hollow vanity metrics of social platforms in favor of IRL events that let them control their audience and unlock real engagement and revenue.
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Live Streaming Isn’t Just TV’s Future — It’s a $4 Billion Reckoning Publishers Can’t Dodge
Live streaming has shattered the old TV model, creating a $4 billion global market that legacy publishers can no longer ignore. The future belongs to those who build scalable, real-time streaming infrastructure.
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‘Who Owns Growth?’ The Marketing Industry’s Hollow Role Inflation Crisis
New ‘growth’ roles are more window dressing than real change. Without structural shifts, marketing’s latest trend is just cargo cult bullshit.
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Clicks That Don’t Convert Are Just Vanity Metrics: Stop Worshipping Volume Over Value
Clicks alone are a vanity metric that mislead marketers and waste budgets. It’s time to shift focus from volume to value and demand real business impact.
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AI Isn’t Just Buzz: It’s Destroying B2B Buyer Illusions and Apple’s Playing CEO Musical Chairs
AI is tearing apart the outdated B2B buyer journey and Apple’s CEO swap signals a tech leadership shift no one in marketing can ignore.
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Shawna Thomas Ditches CBS Mornings for MSNBC’s MS NOW—A Move That Shakes Morning Show Power Dynamics
Shawna Thomas, former CBS Mornings EP, is bringing her battle-tested editorial chops to MSNBC’s MS NOW, a move that could shake up the stagnant morning news scene.
Devamı →New York’s New Gastronomy Destination | Caviar Cafe Opening
[caption id="attachment_4073" align="aligncenter" width="542"] Caviar Cafe – New York’s new destination for refined gastronomy and luxury dining experiences[/caption] New York…
Devamı →Web Development
[caption id="attachment_4055" align="alignnone" width="900"] Professional web development services by elephantny focused on scalable, secure, and performance-driven digital platforms.[/capti…
Devamı →Entity SEO for Local Businesses: How Google Really Understands Your Brand
[caption id="attachment_4036" align="aligncenter" width="592"] Google views your business as a data network: maps, reviews, and structured data act as key “entity” signals.[/caption] En…
Devamı →Why Google Business Profile Is Not Enough in 2026
[caption id="attachment_3883" align="aligncenter" width="300"] Google Business Profile alone is no longer sufficient for local SEO success in 2026.[/caption] Why Google Business Profile Is Not Enough…
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