Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Ukraine’s Telco Enemies Made Peace For Data—And It’s Not the Privacy Nightmare You Think
Ukraine’s rival telcos finally teamed up on digital identity, not to sell out user privacy, but to survive the post-cookie era. The data gold rush?
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Gen Z Is Terrified of Networking on LinkedIn—And the Platform Loves It That Way
LinkedIn wants Gen Z to network, but the platform’s own culture breeds anxiety and hesitation. The solution? Stop waiting for permission, and get
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Amazon’s Ad Auction ‘Transparency’? A Carnival Mirror—And Everyone’s Selling Tickets
Amazon’s ad auction is no outlier—opaque, self-serving marketplaces have become the rule in digital advertising. The FTC’s case exposes the
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Arla Foods’ CMO Ditches Safe Bets, Drags Marketing Into the Post-Playbook Era
Arla Foods’ CMO Patrik Hansson has junked the marketing playbook and rebuilt the team for genuine, accountable growth. Most other brands? Still stuck in
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Marta Ravin’s Real Producer Secret: Don’t Lose Your Sh*t When the Talent Does
Marta Ravin has survived decades of live TV chaos because she refuses to lose her cool—no matter how big the celebrity meltdown. Her secret? Skip the drama and
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Stop Chasing ‘Expert Status’—Here’s What Actually Moves Your Career (Hint: It’s Not Another Zoom Panel)
Another week, another marketing podcast selling you ‘expertise’. Here’s a reality check: real skill is built in the trenches, not on a
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Google’s AdX Survives Intact—Publishers Shrug, Agencies Keep Grifting
Google’s ad tech breakup died on arrival, and publishers barely flinched. The real monopoly—controlling demand—remains untouched, and agencies keep milking the
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Callaway’s $1M Mea Culpa: Why Golf’s Marketing Bros Still Don’t Get It
Callaway’s latest apology and $1M donation are a CYA move after their tone-deaf ad. The real problem? A broken creative review process no donation will
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Meet the Chief Integrator: The Corporate Power Broker No One Wants to Talk About
Forget the CMO. The Chief Integrator is quietly running the show in corporate comms — and most agencies are still asleep at the
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HaysMac’s Rebrand: Why Accountancy Firms Still Think ‘Standing Out’ Means Picking a Different Shade of Blue
HaysMac’s latest rebrand is just another round of corporate navel-gazing in an industry obsessed with playing it safe. A different shade of blue won’t save
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Pabst Blue Ribbon Begs Beer Bandits: Bring Back the Brew, No Questions Asked
A ludicrous heist in Montclair sees Pabst Blue Ribbon plead for the return of a stolen truckload of beer, promising amnesty to the thieves if they just bring
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Stop Delegating, Start Leading: Why AI ‘Fluency’ Is the New Table Stakes for Real Decision-Makers
Still treating AI as a shortcut for busywork? You’re missing the point. Real leaders wield AI to make strategic calls, not just tidy up to-do
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LinkedIn’s AI Cleanup: Too Late for Europe’s Ghost Town Feed?
LinkedIn’s last-ditch effort to scrub AI junk from the EU feed arrives just as real users vanish. Too little, too late for the world’s most boring content
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Advertisers, Publishers, and Creators: This Fall’s Industry ‘Questions’ Are Just Old Excuses
Advertisers, publishers, and creators are still recycling the same tired excuses this fall. The real problem isn’t uncertainty—it’s laziness and lack of
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Tennis for the Algorithm: NYC’s U.S. Open Pop-Ups Are a Brand Marketer’s Fever Dream (and a Headache for Actual Fans)
New York’s U.S. Open pop-ups are everywhere this week, but they’re less about tennis and more about feeding the marketing beast. Real fans deserve
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Proper Snacks Isn’t ‘Better for You’—It’s Outrunning the Whole Health Food Gimmick Parade
Proper Snacks is torching the 'better for you' label and outgrowing the health-food pack by making snacks that are actually joyful. Time to stop selling guilt
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Google’s Courtroom Escape: The Ad Tech Monopoly Lives, and So Does the Farce
Google dodged a breakup in court this week, but don’t expect the new so-called 'remedies' to restore competition. Publishers: stop waiting for regulators and
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Trade Desk’s 15% Staff Purge: The Ad Tech Darling Finally Hits the Wall
Trade Desk just slashed 15% of its staff after a weak quarter, proving that ad tech bloat is finally catching up to the so-called backbone of
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