
Another week, another round of CMO swaps at Stellantis, KFC, and Cleveland Clinic. Same tired agency grift, new faces. Don’t get your hopes
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On August 22, OpenAI pushed its GPT-5 index to production. If you’re clinging to meta tags for SEO, you’re now officially living in 2008.
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On March 18, 2026, Google’s new AI-powered search wiped out years of content from 10x agencies, Yoast, and lazy listicles. Adapt or die.
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GEO volatility means your rankings, sources, and brand mentions change every week. If your team isn’t tracking AI answers in real time, you’re already
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A judge ruled Google’s ad-tech monopoly is illegal—then handed the company a get-out-of-jail-free card. The ad market stays rigged, business as
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Pinterest’s new ‘wellbeing’ campaign for teens is just another PR move—offline stunts, platitudes, and zero meaningful transparency. Don’t buy the
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YouTube’s new mobile controls for TV look like progress, but don’t be fooled—this is about data, not user experience. Demand
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PepsiCo dumps Omnicom for Publicis in a global media shakeup, but don’t mistake this for innovation. It’s agency musical chairs in a CPG world afraid to go
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Hoka is splashing Strava running stats across NYC billboards, turning borough rivalry into ad copy. It’s clever, but who actually
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OpenAI’s ChatGPT ad business is raking in cash, but advertisers aren’t buying the hype—yet. The platform still feels half-baked to serious
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Influencer marketing is finally running out of excuses—and money. The ROI myth is cracking this autumn, exposing the creator economy’s empty
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Regulators just handed Google’s ad empire another free pass, citing 'market stability.' Translation: more rigging, less competition, and publishers get
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Sir John Hegarty is set to open Festival of Marketing 2026, but don’t expect the crowd to actually absorb his lessons on real creativity. The gap between his
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Netflix’s Stella Artois tie-in isn’t a creative bullseye—it’s textbook brand integration dressed up as innovation. Who actually wins? Not
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'Today' is still first among morning shows, but this week’s ratings bump is more about seasonal boredom and election dread than real
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Barilla just bought Goodles, turning the posh mac and cheese upstart into another cog in the pasta cartel machine. Innovation? More like
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Most executive 'thought leadership' is bland, agency-sanitized mush. Unless your next post risks making someone angry, you’re just adding to the
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Forget the 'AI Blueprint' handwaving—most comms teams are fumbling AI adoption because nobody can explain what's changing or why it matters. Kill the PDFs and
Devamı →One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.