Chipotle and Unreal Snacks Jump on the 'Branded Bag' Fashion Train

Chipotle and Unreal Snacks are the latest food brands to take a swing at fashion relevance. According to Marketing Dive, Chipotle has launched the ‘Big Ass Chipotle Bag,’ while Unreal Snacks has introduced a clutch designed specifically for carrying its treats. These moves follow a broader marketing trend where brands use fashion as a tool to drive customer loyalty. The article points out that a handful of marketers have recently leaned into fashion collaborations, hoping to capture consumer attention beyond the grocery aisle.