What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
GPT-5 Turbo vs. Agency Bloat: Why Yoast, GoDaddy & Squarespace Still Fail AI Search
In June 2024, less than 5% of CMS-driven sites see meaningful traffic from generative AI search. Rank Math and AIOSEO are selling snake oil.
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Rank Math 12.0 and the AI SEO Cartel: Stop Paying for Snake Oil in 2026
Rank Math 12.0, released in May 2026, touts 'AI SEO' while delivering little more than automated filler. The plugin cartel is fleecing site owners.
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Google's SGE 2026: The Mass Extinction of Publisher Content Begins
In June 2026, Google's Search Generative Experience (SGE) wiped out organic visibility for 68% of publisher content overnight. Lazy agencies and bloated SEO plugins are complicit in this bloodbath.
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Anthropic’s AI ‘Responsibility’ Campaign: A Summer Blockbuster of Corporate Hand-Wringing
Anthropic’s new “Keep Thinking” film campaign wants you to believe they’re tackling AI responsibility. It’s all vibe, zero
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‘Just Chatting’ Is Eating Twitch’s Lunch—and Every Brand Exec Is Still Asking About Fortnite
‘Just Chatting’ now dominates streaming, but brands and agencies are stuck in a Fortnite fantasy. Personality is the platform. Time to get
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Sunday's Electric Dance: Moon Sparks Ideas and Ideals
The Moon in Aquarius today charges America's 3rd house, emphasizing communications and ideals. Consider the collective field and your personal rhythm as innovation meets tradition.
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Trump’s Endangered Species Rollbacks: Profits First, Conservation Last in 2026’s Summer Standoff
Trump’s gutting of endangered species protections still shapes policy and city life in 2026, with profits prioritized over preservation. New York’s habitats
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Yoast’s 25.0 Release Proves Bloatware Runs SEO—Here’s What Actually Works
Yoast 25.0 dropped June 2026 and ballooned to 7.9MB zipped. Meanwhile, 90% of sites running it saw zero ranking gains. It’s time to stop.
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How the 2026 Anthropic/Google Tie-Up Strangles Organic Reach for Small Publishers
Since Q2 2026, the Anthropic/Google LLM partnership has slashed traffic for small publishers by up to 70%. SEO agencies keep gaslighting clients into chasing 'visibility' metrics that mean nothing.
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Google’s 2026 AI Content Filter: The Day Publishers Learned What 'Quality' Means
On June 18, 2026, over 37% of content-driven publishers saw traffic crater after Google's AI Filter Update. Half of the 'AI guru' crowd quietly deleted their LinkedIn posts.
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Anthropic’s ‘Keep Thinking’ Campaign: AI Responsibility or Just Another Summer PR Wash?
Anthropic’s new ‘Keep Thinking’ film wants to sell you on AI responsibility. Don’t buy it. The real risks are already here—and a moody campaign won’t fix
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Gen Z Doesn’t Have a Short Attention Span—Your Content Just Sucks
Gen Z doesn’t have a short attention span—they just know what’s worth their time. The problem is your content, not their
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Friday's Retrograde Riddles: Navigating the Tug of War
Today, as the waning crescent Moon meanders through Taurus, the cosmos asks us to reflect and recalibrate. With Mercury retrograde in Cancer and transformative Pluto retrograde in Aquarius, America's ongoing stories of communication and transformation intensify.
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Saturday's Crossroads: Pluto's Gaze on Communication
Today, Pluto in Aquarius casts a critical eye on America's communication channels. Explore how each sign can navigate this transformative energy.
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Summer’s Travel Warnings: The Case for Grown-Up Reality Checks Before You Book That Flight
This summer, travel warnings aren’t just fine print—they’re shaping real decisions from Paris to Barcelona. Glossy agency pitches and influencer optimism won’t
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Publishers Are Finally Threatening Google With the Only Leverage That Hurts: Goodbye to Search
Fed up with plummeting traffic and Google’s AI strip-mining, publishers are finally testing the nuclear option: blocking Google from their sites. The threat is
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Yoast 25.0: The Plugin Bloated Your Site—And Their Profits—on Autopilot
Yoast 25.0 weighs in at over 6MB, compared to just 1.4MB a decade ago. PageSpeed Insights regularly flags Yoast scripts as primary performance bottlenecks.
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OpenAI's Search Memory: The Feature Poised to Pillage Your Traffic
On June 26, 2024, OpenAI began rolling out 'Search Memory' for ChatGPT Plus—capturing queries, context, and, soon, your reader base.
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