What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Your Analytics Dashboard Is Lying—ChatGPT Closed the Deal Before You Even Loaded the Page
Your analytics are lying: ChatGPT is closing sales before your site even loads. If you’re not recommended by the bots, you don’t exist in
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Veo’s Video Gambit: Finally, a B2B Tech Brand That Remembers Humans Exist
Veo Technologies is trashing the B2B marketing rulebook by putting real people—employees and grassroots athletes—at the heart of its video
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Tuesday's New Moon: A Quiet Transformation
Today's new moon in Cancer is shining light on America's shared resources and transformations, bringing communication and emotional depth to our collective experience.
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Shared Spaces: Under a New Moon's Blanket
As the Moon finds its way into Cancer, there's a collective pause today—a chance to align with how we share our stories and resources.
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Another Week, Another Parade of CMO Musical Chairs: Knix, Bayer, and the Marketing Industry’s Revolving Door
Knix, Bayer, and a handful of agencies are shuffling CMOs like trading cards, but the marketing industry’s real problem isn’t who gets the title—it’s the lack
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MS NOW Pulls Off Ratings Coup While Fox News Sleepwalks Through the Night Shift
MS NOW just leapfrogged Fox News in the late-night demo and posted growth across every daypart this week. The old cable pecking order is
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Friday's Tethered Earth: A Languid Taurus Moon
Today's celestial arrangement invites us to ground ourselves in the practical, even as airy Gemini influences tug at the national discourse. Reflect on the tangible and the tactile as the Moon embraces Taurus's steadying hand.
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Google's HCU 2026: The Day Publisher Traffic Got Nuked in America
In May 2026, after Google's HCU update, major publishers like Dotdash and Condé Nast saw organic traffic drop 42% overnight. The AI content bros lied to you.
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US Brands Still Don’t Get It: Latin America’s World Cup Ad Magic Isn’t for Sale—It’s Cultural Muscle Memory
US brands keep missing the point—Latin America’s World Cup ads work because they’re soaked in local culture and daring humor, not generic
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Monday's Moment of Truth: Sagittarius Moon Shines Bright
With a Full Moon in Sagittarius, the day is ripe for candid conversations and clear intentions. Expect a tug at your heartstrings as familiar themes of home, communication, and responsibility resurface.
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Google’s 2026 Core AI Update Flattened Your Visits—Stop Crying Algorithm, Start Owning Your Site
As of May 2026, more than 64% of content sites lost at least 40% of organic traffic after Google's Core AI rollout. Let’s be clear: most of you did this to yourselves.
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ThredUp’s Half-Baked Peer-to-Peer Gambit: Poshmark Knockoff or Just Another Tuesday in Resale Land?
ThredUp’s new peer-to-peer selling option is a clumsy Poshmark imitation—dumping work on sellers without fixing the platform’s real
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AI Radio at Cannes: Another Empty Show of AI Snake Oil, Now with More Brand Synergy!
ADWEEK, Code and Theory, and ElevenLabs are hyping up an 'AI radio station' at Cannes Lions 2026. Spoiler: it's just AI reading press releases
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Johnny Depp’s Neverending Circus: Legal Spectacle, Celebrity Grift, and the City That Can’t Look Away
Johnny Depp’s legal battles are the only show in Manhattan that refuses to close, drawing crowds, gossip, and a citywide grift economy. Studios and lawyers are
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Wednesday Whispers: Conversations in the Cancerian Corridor
Today's celestial movements tap into America's hidden resources and collective dialogues. With the Moon in Aries, expect an assertive push towards innovation, challenging the comfort zones.
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OpenAI’s Search API Is Eating Google’s Lunch—Stop Feeding the LLM Beast
On May 21, 2024, OpenAI dropped its Search API, scraping and summarizing the web like Google on amphetamines. Publishers: you’re now the unpaid R&D wing for Microsoft and Sam Altman.
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ADWEEK’s 2026 Experiential Awards: Another Self-Congratulatory Loop for Agency Navel-Gazers
ADWEEK’s 2026 Experiential Awards are open for entries—cue the usual agency back-patting. If you’re serious about impact, skip the
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Sunday's Conversations: Seeing Clearly Through the Mystic Moon
The Moon in Pisces nudges us to dream, while a Mercury square Saturn challenges clarity. How does this play out across the United States' landscape and in your sign today?
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