What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Wednesday Whispers: Conversations in the Cancerian Corridor
Today's celestial movements tap into America's hidden resources and collective dialogues. With the Moon in Aries, expect an assertive push towards innovation, challenging the comfort zones.
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OpenAI’s Search API Is Eating Google’s Lunch—Stop Feeding the LLM Beast
On May 21, 2024, OpenAI dropped its Search API, scraping and summarizing the web like Google on amphetamines. Publishers: you’re now the unpaid R&D wing for Microsoft and Sam Altman.
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ADWEEK’s 2026 Experiential Awards: Another Self-Congratulatory Loop for Agency Navel-Gazers
ADWEEK’s 2026 Experiential Awards are open for entries—cue the usual agency back-patting. If you’re serious about impact, skip the
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Sunday's Conversations: Seeing Clearly Through the Mystic Moon
The Moon in Pisces nudges us to dream, while a Mercury square Saturn challenges clarity. How does this play out across the United States' landscape and in your sign today?
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Yemen’s Humanitarian Nightmare Worsens as International Aid Falters in Summer Heat
Millions in Yemen now face unprecedented hunger and health threats as international aid dries up and summer heat intensifies. With global attention elsewhere,
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California’s Governor Race: Summer Heat, Big Money, and the New Rules of Political War
California’s governor race is boiling over this summer, with record spending, digital warfare, and local issues driving the frenzy. The old rules are dead—only
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The Trade Desk’s Revolving Door: CRO Anders Mortensen Axed After 7 Months—What’s Really Broken?
The Trade Desk just canned its CRO after only seven months. This isn’t a blip—it’s proof the company’s leadership circus is distracting from real
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Fox News Still King of Cable News, But Their Throne Is Cracking in the Summer Heat
Fox News topped cable news ratings in May 2026, but viewership is sliding and the whole industry is stuck in a nostalgia loop. Time to move
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Communications and Tensions: Navigating Monday's Cosmic Chatter
Today's celestial landscape brings a mix of clarity and tension as the Sun in Gemini squares the Pisces Moon, illuminating communications and intuitive insights. We're invited to navigate interactions thoughtfully.
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Clarissa Ward in the Ebola Hot Zone: Why TV News Still Fails to Get Local Realities
Clarissa Ward’s Ebola reporting exposes the gap between public health fantasy and ground truth—where funeral traditions, not logistics, block progress.
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Google’s June 2026 AI Search Rewrite: The Day Publisher Traffic Died
After Google’s June 2026 AI overhaul, major publishers saw organic traffic collapse by up to 70%. If you think content alone will save you, you’re delusional.
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Agencies Are Panic-Buying Ecomm Talent—Because They Have No Damn Clue How Amazon Really Works
Agencies are scrambling to buy up Amazon and Walmart 'specialists'—because they’re terrified of being exposed as clueless about actual retail ops.
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Elton John’s Last Bow: City Streets and Streaming Charts Collide As Farewell Tour Grips Summer 2026
Elton John’s farewell tour has New York in a frenzy, with local venues, streaming charts, and street culture all igniting around his last bow. As industry insiders scramble to bottle his enduring magic, it’s clear you can’t manufacture legend—no matter how many agencies try.
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Yoast 25.0: SEO’s Favorite Bloatware Doubles Down on AI Nonsense
Yoast 25.0 launched in April 2024 with new 'AI recommendations,' but the core plugin is still 4MB of PHP spaghetti and UX dead weight.
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Walmart’s Subway Delivery Play Is a Big, Bland Middle Finger to Local Food—and It’s Just the Start
Walmart just muscled into the restaurant delivery game with 1,400 Subway locations, and they’re not stopping there. Main Street, consider yourself warned.
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Cable News Ratings: The Same Old Grift, With Slightly Shinier Numbers for Summer 2026
MSNBC Now and Fox News are spinning tiny summer rating bumps as cultural victories. The real story? Cable news is fighting for scraps while viewers head outside.
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Discount Tire Picks Arnold to Prove Tire Ads Don’t Have to Be a Black Hole of Boredom
Discount Tire finally admits the obvious: tire ads are boring. Their fix? Hire Arnold to inject actual humor into a category allergic to fun.
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Google’s AI-First Search 2026: Where Your Content Goes to Die (And What Survives)
In June 2026, Google’s AI search update vaporized up to 60% of new site entries from the index. Agencies are still pretending keyword stuffing and Yoast checklists work.
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