What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
CBS News Tanks in Post-Memorial Day Ratings Slump—Here’s Why Nobody’s Surprised
CBS News just got wrecked in the crucial 25-54 demo, but nobody under 55 is shocked. The network refuses to adapt, and viewers have moved on.
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CBS News Meltdown: Why Bill Owens Is Right to Call Out Management’s ‘Leadership’ Circus
Scott Pelley’s on-air detonation at CBS News wasn’t just ego—Bill Owens is right, the network’s leadership is a joke. Enough with the empty suits.
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OpenAI’s CMO Clown Car: When Billions in Losses Can’t Be Spun Away
OpenAI’s answer to $14 billion in projected losses? Hire two CMOs and hope nobody notices the rot. The hype machine finally hit a wall.
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OpenAI’s Double CMO Gambit: When Hype Marketing Meets a $14 Billion Dumpster Fire
OpenAI’s decision to hire two CMOs isn’t visionary—it’s a desperate attempt to polish a business model with $14 billion in projected losses. No amount of branding can fix a cost structure this broken.
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Trade Desk’s Revolving Door Spins Again: Olmstead Tapped as CFO After Another Year of C-Suite Chaos
The Trade Desk just handed its CFO badge to Nate Olmstead after a year of executive exits. Investors want stability, not more musical chairs.
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Tuesday's Groundwork: Building From Capricorn Moon
Today, the Moon in Capricorn squares off with Saturn and Mercury, prompting us to re-evaluate our methods of communication and responsibility.
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Google’s 2026 FAQ Schema Purge: Death of the Zero-Click Publisher Fantasy
In May 2026, Google wiped FAQ rich snippets off 97% of publisher sites. Yoast and Rank Math still push FAQ Schema like it’s 2023. Stop being their mark.
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Staff Training Manuals NYC Restaurants Build Onboarding Around
In the fast-paced environment of NYC's restaurant scene, effective staff training is crucial for maintaining high service standards and operational efficiency. For restaurant owners and managers, investing in comprehensive training manuals
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Ergonomic Office Setup for the NYC Restaurant Owner Who Works 70-Hour Weeks
As a restaurant owner in New York City, you're no stranger to long hours and the physical toll it can take on your body. The bustling pace of the industry, from managing a kitchen in the Lower East Side to overseeing service in Williamsburg
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CBS News Eats ABC’s Lunch: Double-Digit Demo Surge Shakes Up Evening Ratings
CBS News just bulldozed its rivals in the demo wars, pulling in over 4 million viewers and surging with real, younger audiences. ABC and NBC, take notes.
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Saturday's Sagittarius Moon: Expanding Horizons and Grounding Ideas
With the Moon in Sagittarius today, America's attention spans the globe, seeking novelty and adventure. Yet, the planetary dance demands a balance between enthusiasm and responsibility.
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Google’s May 2026 SGE Rollout Exposes Agency Lies About Structured Data
On May 18, 2026, Google’s SGE nuked traffic for sites with broken or missing structured data—some saw drops over 40%. Stop blaming AI Overviews.
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Tuesday's Talk: Libran Moon and the Balancing Act
With the Moon in Libra and Mercury in its home sign Gemini, today brings a focus on communication and balance. Navigate America's complex relationships and ideologies through thoughtful dialogue.
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Friday's Deep Reflection: Scorpio Moon Stirs Our Souls
As the Moon settles into Scorpio, it brings a depth of emotion and introspection to America's 12th house of subconscious and hidden matters. This day demands honesty and courage as we grapple with our national secrets and internal transformations.
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Fox News Slurps Up Holiday Ratings While Rivals Sleepwalk Through Spring
Fox News surged ahead in the Memorial Day ratings race while CNN and MSNBC phoned it in. In spring 2026, only one network bothered to show up.
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Brand Carousel: OpenAI, CNN, and Chloé Shuffle the Decks—But Does Any of It Matter?
OpenAI, CNN, and Chloé just announced a fresh round of leadership changes. Here’s why those C-suite shuffles are mostly for show—and what actually matters.
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The Death of the Fake Product: Why Real-World Experiences Are Crushing Your Shitty Digital Campaign
Digital 'brand moments' are dead. If you’re not creating real-world experiences this spring, your product is already irrelevant.
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Friday's Deep Reflection: Scorpio Moon Stirs Our Souls
As the Moon settles into Scorpio, it brings a depth of emotion and introspection to America's 12th house of subconscious and hidden matters. This day demands honesty and courage as we grapple with our national secrets and internal transform
Read →