Substack and behiiv Eye Programmatic Advertising as AI Boosts Metadata Importance

Substack and behiiv are reportedly considering programmatic advertising options, according to AdExchanger. As AI technology continues to influence digital publishing, metadata is becoming a central focus for creators and platforms alike. The days of complex, convoluted creative file names are on the way out, as clearer data structures grow in relevance.

AdExchanger also raises the question of whether Skydance can compete with the dominant tech giants in this shifting landscape. While details are limited, the evolving role of metadata and advertising in newsletters is a clear sign of changing priorities for publishers this autumn.