What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Why Betting on Positivity in Podcasting Beats the Clickbait Hot Take Trap
In a sea of clickbait outrage, the Good Noticings podcast chooses positivity — proving that thoughtful content can thrive without falling into the hot take trap.
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The CMO Revolt: Why Marketing Chiefs Are Getting Fired and What It Means for Growth
Last month’s mass CMO shakeups reveal a brutal truth: the marketing playbook is broken, and boards demand ruthless growth operators, not brand cheerleaders.
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Victoria Lozano’s Crayola Makeover: Legacy Brand Revival Without the Corporate Snooze
Victoria Lozano’s overhaul of Crayola proves legacy brand revival doesn’t need to be a boring corporate rerun or a desperate viral chase. It’s about real strategy and emotional grit.
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The Week’s Most Shamelessly Luxurious Ads: Marc Jacobs, Ikea, and the Art of Selling You Stuff You Don’t Need
This week’s ad roundup features Marc Jacobs, Ikea, Goop Kitchen, and Bloomberg Media delivering campaigns soaked in glossy clichés and tired narratives. Time to call out the industry’s favorite grifts.
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Possible’s 2026 Playbook: Eden Roc Expansion and Star-Studded Invite-Only Marketing Theater
Possible’s 2026 expansion into Eden Roc and its invite-only programming aim to transform marketing conferences into exclusive star-studded spectacles. But is it all show and no substance?
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