What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
5 Ücretsiz SEO Denetim Aracı Yayında — Sitenizi 30 Saniyede Test Edin
ElephantNY'den 5 yeni ücretsiz araç: Schema Denetleyicisi, llms.txt Doğrulayıcı, Haber Sitemap Kontrolü, AI Görünürlük Denetimi ve Google News Hazırlık Skoru. Üyelik yok, kayıt yok.
Read →
We Just Launched 5 Free SEO Audit Tools — Check Your Site in 30 Seconds
Five new free audit tools by ElephantNY: Schema Checker, llms.txt Validator, News Sitemap Validator, AI Visibility Audit, and Google News Readiness Score. No signup. No upsell.
Read →
Why llms.txt Is a Perplexing SEO Dead End: The Truth About Its Zero Impact on Crawl Efficiency
llms.txt promises to streamline AI crawling — but it’s a baffling distraction and a dead-end for SEO. Here’s why it does nothing for crawl efficiency and everything for confusion.
Read →
Clicks Are Cheap: Why Chasing Volume is the SEO Industry’s Biggest Lie
The SEO industry’s fixation on click volume is a lazy, misleading metric that masks real failures. It’s time to prioritize value over vanity metrics and demand real business impact.
Read →
AI Content Detectors Are the New SEO Guru Grift - How They Fail Miserably in 2026
AI content detectors promised to save us from a sea of algorithm-fed drivel but instead became just another lazy agency cash grab. Here’s why they’re broken and always will be.
Read →
AI Content Detectors Are Lying to You: The Grift of Fake Plagiarism Scanners in SEO
If you think AI content detectors actually catch plagiarism or maintain quality, you’re dead wrong. They're a lazy agency cash grab and Google-approved nonsense.
Read →
Schema.org Adoption Is a Dumpster Fire: Why Most Publishers Are Wasting Time on Half-Baked Markup
The SEO world loves to pretend adding a few Schema tags is a silver bullet. Spoiler: most publishers are drowning in broken, incomplete, and outright useless structured data.
Read →
IndexNow Is a Zero-Impact PR Stunt: Why Microsoft's Link Submission API Is SEO Snake Oil in 2026
IndexNow is being paraded as the next big thing in SEO, but it's a glorified link submission API that delivers zero tangible value. Here’s why the whole thing is SEO snake oil in 2026.
Read →
The IndexNow Illusion: Why Microsoft's 'Instant' Indexing Is SEO's Biggest Lazy Grift of 2026
IndexNow promises instant SEO indexing miracles, but it’s nothing more than a lazy rebrand of existing crawl habits—peddled by Microsoft and co. as the next big thing.
Read →
IndexNow's Real Impact on SEO? A Peak Nothingburger Exposed with Traffic Logs and Crawl Data
IndexNow is hyped as a crawl-boosting miracle, but traffic logs and crawl data show it's a peak nothingburger. Microsoft and lazy SEO vendors are selling smoke, not results.
Read →