What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
NBCUniversal’s Upfront Week: Vin Diesel, Sports Betting, and AI-Powered Adtech — But Are We Just Rehearsing the Same Old Script?
NBCUniversal’s upfront week leaned heavily on Fast and Furious spinoffs, Sunday night sports, and AI adtech hype — a perfect storm of industry complacency dressed as innovation.
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May 12, Tuesday: Catch the Wave of Change in Digital Tides
As Mars shakes up America's 7th house of partnerships and open enemies, the sky calls for clear communication and strategic thinking.
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Dove Men’s World Cup Campaign Hijacks ‘Seven Nation Army’ for a Skincare Sellout
Dove Men+Care’s World Cup campaign hijacks soccer’s iconic anthem 'Seven Nation Army' for a cringe-worthy skincare pitch, exposing the lazy side of sports marketing.
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Seth Matlins Joins Vox Media to Launch ‘Create/Destroy’ Podcast—But Will It Break Marketing’s Echo Chamber?
Seth Matlins’ new podcast with Vox Media promises brand-building insights but risks falling into the same marketing echo chamber of hype and jargon.
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Dentsu’s Takeshi Sano Is Hustling Hard — But Retaining Heineken Won’t Save Them From Microsoft’s Loss
Dentsu’s CEO Takeshi Sano may have kept Heineken on board, but losing Microsoft exposes deeper cracks in the agency’s strategy and innovation.
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Expedia’s Year-Long IShowSpeed Hustle: Gen Z Marketing or Desperate Clout Chasing?
Expedia’s year-long partnership with Twitch star IShowSpeed is less about innovation and more about desperate clout chasing. Viral reach without substance is a losing game.
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Agentic Media Buying: Reinventing Programmatic or Just Another Accountability Black Hole?
Agentic media buying promises to change programmatic advertising, but without transparency and human oversight, it risks becoming another opaque black box hiding accountability failures.
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Inside the Programmatic Black Box: Why Brands Are Done Playing Google and Meta’s Opaque Games
Brands and agencies are fed up with Google’s Performance Max, Meta’s Advantage+, and The Trade Desk turning programmatic advertising into an opaque black box that favors platform profits over transparency and results.
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Marketers Scramble to Patch Geo Targeting as Zero-Click Search Devours Traffic
Marketers are frantically recalibrating geo-targeting strategies as AI-driven zero-click search slashes traditional traffic, exposing the futility of legacy SEO tactics.
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WSL’s CMO Dumps Football Tradition Playbook to Score Real Growth
WSL Football’s CMO is smashing football traditions, using social media and real fan engagement to drive growth and attract serious partners.
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The 4Ps of Sports Sponsorship: Why Marketers Are Still Playing Catch-Up
Sports sponsorship isn’t about product or price anymore. To win, marketers must master the new 4Ps: people, passion, prominence, and partners.
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Brands Plan Hiring Spree—But Marketing Teams Brace for Stagnation and Budget Cuts
Only a fifth of brands plan to grow their marketing teams in 2026, revealing an industry stuck between budget cuts and AI-driven efficiency pushes.
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May 11, Monday: Navigating the Taurus Bull and Pisces Fins
With the Sun in Taurus, the Moon in Pisces, and a host of celestial interplay, today's skies ask us to balance the tangible with the ethereal.
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Sunday Reflections: A Pisces Moon Guides Us Inward
A Sunday where the Moon in Pisces invites introspection and a deeper look at our shared narratives. With key planetary movements in Taurus and Aries, the urge to ground dreams into reality is ever-present.
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Mother’s Day in the City: A Patchwork of Love Across Cultures and Boroughs
Mother’s Day in New York City unfolds as a mosaic of immigrant-rooted traditions, where families blend old customs with new, honoring mothers through shared meals, music, and moments that cross cultures and generations.
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SEO Agencies in 2026: The Same Old Grift, Now Drenched in AI Bullshit
In 2026, over 85% of SEO agencies rely on AI content generators, doubling the amount of low-value output since 2023.
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AI Content Detectors in 2026: The Inaccuracy Epidemic Wrecking SEO Workflows
By 2026, AI content detectors like OpenAI’s classifier and GPTZero are failing to correctly spot AI-written text over 60% of the time, fueling endless, pointless content wars.
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Schema.org Adoption Gaps: How Lazy Marketers Leave Google AI Blind Spots
Over 70% of top-ranking sites still lack proper Schema.org markup in 2024, hobbling Google's AI overviews and screwing user experience.
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