What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
B2B Marketing’s Humor Hang-Up Is Killing Its Own ROI — Stop Acting Like It’s Medicine on Pizza
The fear of using humor in B2B marketing is outdated and harmful. Embracing sharp, strategic humor drives engagement and breaks the cycle of boring campaigns.
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5 Ücretsiz SEO Denetim Aracı Yayında — Sitenizi 30 Saniyede Test Edin
ElephantNY'den 5 yeni ücretsiz araç: Schema Denetleyicisi, llms.txt Doğrulayıcı, Haber Sitemap Kontrolü, AI Görünürlük Denetimi ve Google News Hazırlık Skoru. Üyelik yok, kayıt yok.
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We Just Launched 5 Free SEO Audit Tools — Check Your Site in 30 Seconds
Five new free audit tools by ElephantNY: Schema Checker, llms.txt Validator, News Sitemap Validator, AI Visibility Audit, and Google News Readiness Score. No signup. No upsell.
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Keisha Taylor Starr Didn’t Just Play the Game—She Flipped the Women’s Sports Script at ION in Two Years
Keisha Taylor Starr transformed ION’s women’s sports division into a revenue powerhouse in just two years by ditching feel-good fluff for financial discipline and creative audacity.
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Fox News Launches Over-the-Top 250th Birthday Promo Campaign, Because Patriotism is a Ratings Game
Fox News has launched a bombastic promotional campaign for America’s 250th birthday, trading nuanced history for a ratings-driven spectacle. Fox Business joins in too.
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Morning News Ratings Show Networks Still Battling for Relevance Amid Stale Format Clashes
Morning news ratings for the week of April 27 show all three networks growing, but the real story is a tightening race amid stagnant format fatigue.
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Marketing’s Pay Gap Paralysis and the Myth of Category Differentiation
Marketing’s pay gap is widening, and the obsession with category differentiation is mostly superficial noise. It’s time for real accountability, not buzzword bingo.
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The New York Times' 32% Digital Ad Growth Is No Accident — Here’s the Brutal Truth You’re Ignoring
The New York Times' 32% surge in digital ad revenue is a brutal reality check for lazy agencies and SEO grifters still peddling outdated tactics. Here’s the no-BS breakdown.
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Marketers on the Move: GM, Old Navy, Canva Shake Up Their Leadership Amid Industry Turmoil
GM, Old Navy, and Canva’s recent marketing leadership changes reveal a tired industry obsessed with optics over impact. It’s time to demand real results, not just press releases.
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Amazon’s Data Grab Hits Netflix Ads in UK—CTV Advertising Just Got More Orwellian
Amazon is integrating its consumer data with Netflix’s UK ad inventory, escalating its control over connected TV advertising and privacy concerns alike.
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Amazon’s Upfront Pivot: From Content Showcase to Ad Tech Power Play
Amazon’s upfront event has evolved from a content showcase to a strategic pitch for its ad tech ecosystem, signaling a seismic shift in how advertising dollars are fought over.
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Ads of the Week: Why Adidas, Canva, and Liquid Death Are Still Outpacing the Rest in an Oversaturated Market
This week’s top ads from Adidas, Canva, and Liquid Death prove that authenticity and boldness still outshine the endless sea of generic agency fluff.
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Adcolor’s 20th Anniversary: A Reality Check on DEI’s Shifting Terrain and What No One’s Saying
Adcolor’s 20th anniversary isn’t just a milestone—it’s a wake-up call. With a revamped year-round program and a fresh awards approach, the organization confronts the tired, performative DEI playbook head-on.
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WPP’s CEO Cindy Rose Scores a $14.8M Pay Package—While the Agency World Blinks in Disbelief
WPP’s approval of a $14.8 million pay package for CEO Cindy Rose exposes the agency industry’s obsession with executive excess amid stagnant growth and hollow innovation.
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Memes Aren’t Just Funny Anymore: They’re Weaponized Marketing Tools — And We’re All Complicit
A U.S. Special Forces soldier was indicted for insider trading on a prediction market — highlighting how memes and digital platforms have evolved from jokes to strategic weapons in marketing.
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Unified Ad Platforms: The Ad Tech Mirage That Won’t Fix Your Fragmentation Problem
Unified ad platforms promise to end ad tech chaos but often just repackage the same fragmentation under one roof. The industry’s latest grift benefits vendors, not buyers.
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Cartier’s Panther Campaign Cuts Through Luxury Noise with Relentless Brand Clarity
Cartier’s latest OOH campaign proves that in luxury marketing, ruthless brand clarity beats flashy clutter every time. Their iconic panther motif drove standout success and won top honors in Kantar’s ‘The Works’ study.
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TikTok and PepsiCo’s Ecommerce Lovefest: The New Frontier of ‘Active Attention’ or Just More Marketing Noise?
TikTok and PepsiCo are doubling down on turning fleeting attention into instant sales, redefining ecommerce as we know it. But is this innovation or just another marketing ploy?
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