Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Change Management in Casinos: MGM Resorts’ Lauren Stephens Calls Out the Corporate Delusion
Corporate change fails because execs love lazy, one-size-fits-all playbooks. MGM Resorts’ Lauren Stephens wants you to burn them and get
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Salesforce Winter ’27: The ‘Update’ That’ll Break Your Marketing Stack If You Blink
Salesforce’s Winter ’27 update isn’t a gift—it’s a wake-up call. Ignore the Agentforce hype and get ready to audit your marketing stack, or pay for it in
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YouTube’s Affiliate Shopping Test: More Disclosure Theater, Less Real Transparency
YouTube’s latest disclosure update is a fig leaf, not a fix. The real story: a new affiliate shopping test that deepens the platform’s cut—and your audience’s
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WhatsApp’s Latest Play in India: Bill Payments or Just a WeChat Wannabe Grift?
Meta just shoved bill payments into WhatsApp for India, desperate to mimic WeChat. The problem? India isn’t China, and nobody asked for
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KFC’s ‘Global Chief Brand Officer’ Move Proves Fast Food Branding Is in Full-On Identity Crisis Mode
KFC just created a global chief brand officer role, a sign the chain’s identity crisis is reaching critical mass. The real fix isn’t another exec—it’s
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Google Gets a Slap on the Wrist, Amazon’s Grift Heads to Court—Again
Google’s ad monopoly just got court-certified, but Amazon is now facing FTC heat for inflating ad costs. If you’re still expecting justice, wake
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AI Is Snatching Your Customers—And No, Your Cringe CRM Nurture Sequence Won’t Save You
AI isn’t knocking politely at your door—it’s already snatching your customers while you cling to outdated marketing playbooks. Time to wake up or get swept
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This Week’s CMO Shuffle: Stellantis, KFC, and the Agency Revolving Door Grift
Another week, another round of CMO swaps at Stellantis, KFC, and Cleveland Clinic. Same tired agency grift, new faces. Don’t get your hopes
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Google’s 2026 AI Overhaul Nuked Your Rankings: Why Plugins & Old Tactics Failed
On March 18, 2026, Google’s new AI-powered search wiped out years of content from 10x agencies, Yoast, and lazy listicles. Adapt or die.
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Your GEO Playbook Is Outdated By Friday: AI Search Moves Faster Than You Do
GEO volatility means your rankings, sources, and brand mentions change every week. If your team isn’t tracking AI answers in real time, you’re already
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Pinterest’s ‘Teen Wellbeing’ Campaign: Offline Stunts, Online Spin, and the Platform’s Desperate Push for Relevance
Pinterest’s new ‘wellbeing’ campaign for teens is just another PR move—offline stunts, platitudes, and zero meaningful transparency. Don’t buy the
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PepsiCo Ditches Omnicom for Publicis: Another Big Brand Drinks the Pitch Kool-Aid
PepsiCo dumps Omnicom for Publicis in a global media shakeup, but don’t mistake this for innovation. It’s agency musical chairs in a CPG world afraid to go
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Hoka Hijacks Strava Data for a Borough Brawl—But Who Really Wins?
Hoka is splashing Strava running stats across NYC billboards, turning borough rivalry into ad copy. It’s clever, but who actually
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ChatGPT Ads Are Printing Cash—But Advertisers Still See a Toy, Not a Tool
OpenAI’s ChatGPT ad business is raking in cash, but advertisers aren’t buying the hype—yet. The platform still feels half-baked to serious
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Influencer Marketing Is a House of Cards—and Autumn Is When It Collapses
Influencer marketing is finally running out of excuses—and money. The ROI myth is cracking this autumn, exposing the creator economy’s empty
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Google’s Ad Monopoly Survives, Regulators Fold Like Wet Cardboard—Again
Regulators just handed Google’s ad empire another free pass, citing 'market stability.' Translation: more rigging, less competition, and publishers get
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Sir John Hegarty Headlines Festival of Marketing 2026—But Will Anyone Actually Listen?
Sir John Hegarty is set to open Festival of Marketing 2026, but don’t expect the crowd to actually absorb his lessons on real creativity. The gap between his
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Morning TV Ratings: 'Today' Still King, But the Whole Circus Is Up This Week
'Today' is still first among morning shows, but this week’s ratings bump is more about seasonal boredom and election dread than real
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