Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Penguin Random House’s $1M Media Gamble Exposes the Hollow Promise of ‘Content Marketing’
Penguin Random House spent $1 million turning a newsletter and podcast from content marketing into a standalone brand, highlighting what lazy publishers get wrong about content strategy.
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Possible’s Lisbon Expansion: A Marketing Agency's Bold Bet on Tech and Culture in 2027
Possible plans to expand to Lisbon by 2027, doubling down on its unique blend of marketing, tech, culture, and creativity — but can it escape the usual agency grift?
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Marketers Are Throwing AI Tools at Teams Who Don’t Know How to Use Them — And It’s a Disaster
Marketers are rushing to adopt AI tools but are failing to train staff, turning AI investments into costly failures. The hype around AI adoption masks a critical skills gap.
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OpenAI’s ChatGPT Ads Rollout: A Clumsy Expansion into the U.K., Brazil, and Beyond
OpenAI’s ChatGPT is testing ads in new markets, but this expansion is less innovation and more a desperate ad play masquerading as thoughtful growth.
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Why BBC Studios’ Shelley Macintyre’s ‘Risk and Humility’ Mantra Is What Marketing’s Been Missing
BBC Studios’ Shelley Macintyre cuts through marketing noise with a brutal truth: lifelong learning, risk-taking, and humility are the real keys to success.
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Timothée Chalamet’s Adidas World Cup Ad Is a Star-Studded Fantasy Football Fumble
Adidas’ new World Cup ad starring Timothée Chalamet is less about soccer and more about celebrity spectacle, exposing the brand’s sponsorship as a vanity project rather than a genuine tribute to the sport.
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Permutive’s Boardroom Power Move: Bringing in IPG Mediabrands’ Ex-CEO to Crack Buy-Side Code
Permutive just shook up the adtech chessboard by recruiting Eileen Kiernan, ex-IPG Mediabrands CEO, aiming to crack the buy-side market’s toughest nuts.
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OpenAI's Ad Blitz: ChatGPT Monetization Hits Global Overdrive, Igniting Privacy and Trust Alarms
OpenAI’s rapid global rollout of ChatGPT ads signals a jarring pivot from innovation to aggressive monetization, raising serious privacy and trust issues.
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Applebot-Extended Visibility: The Invisible Signal Google Doesn't Want You to Use
Applebot's extended crawling capabilities launched quietly in 2023, yet Google pretends it doesn't exist in SEO conversations.
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Rank Math’s AI Features Are a Crutch, Not a Game-Changer for SEO Pros
Rank Math launched AI content tools in 2023 claiming to change SEO workflows—yet its impact is mainly padding lazy agencies’ workflows.
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The Media Planning Survey Scam: £250 Amazon Voucher as Bait for Yet Another Pointless Data Grab
Marketing Week’s latest “Planning Media 2026” survey offers a £250 Amazon voucher to share your insights — but it’s just another pointless industry data grab dressed up as research.
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Diageo’s CEO Calls Out Industry Complacency, Demands Radical Rethink on Competitiveness
Diageo CEO Sir Dave Lewis admits the company must overhaul its approach to brand competitiveness and affordability, signaling a rare break from corporate complacency.
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Aaron Silva of Exverus by Brainlabs Smokes the Competition—And His Own Meats at Home
Aaron Silva, assistant director of ad ops at Exverus by Brainlabs, is as serious about his barbecue game as he is about his digital campaigns, proving real mastery demands grit and craft.
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AB InBev’s Third Cannes Lions Creative Marketer Crown Exposes the Industry’s Trophy Obsession
AB InBev’s third Cannes Lions Creative Marketer of the Year award spotlights an industry obsessed with trophies over true innovation. It’s time to call out the marketing echo chamber.
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WPP’s Quarter Proves Margins Matter More Than Revenue — Stop Worshipping Vanity Metrics
WPP’s latest quarterly report proves that margin improvements matter far more than headline revenue growth in today’s agency landscape.
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James Murdoch Sparks a Bidding War for Vox Media — Brace for Portfolio Shakeup
James Murdoch’s bid for Vox Media isn’t just another acquisition—it’s a sign the company’s sprawling portfolio faces a ruthless restructuring ahead.
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WPP’s Quarter Proves Margins Matter More Than Top-Line Bullshit
WPP’s latest quarter reveals the real battlefield isn’t revenue growth, it’s margin expansion. Time for agencies to ditch the growth-at-all-costs grift and get profitable.
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Criteo’s ChatGPT Hype Collides With Reality as Revenue Forecast Takes a Hit
Criteo’s ChatGPT partnership has drawn client interest but failed to stop shares from sliding after a downgraded revenue forecast, exposing the limits of AI hype in ad tech.
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