Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Morning TV Ratings: 'Today' Still King, But the Whole Circus Is Up This Week
'Today' is still first among morning shows, but this week’s ratings bump is more about seasonal boredom and election dread than real
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Barilla Swallows Goodles, Because the Pasta Cartel Hates Innovation (Unless They Own It)
Barilla just bought Goodles, turning the posh mac and cheese upstart into another cog in the pasta cartel machine. Innovation? More like
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AI Comms ‘Blueprints’ Are a Joke: Why PR Teams Keep Fumbling the Algorithmic Ball
Forget the 'AI Blueprint' handwaving—most comms teams are fumbling AI adoption because nobody can explain what's changing or why it matters. Kill the PDFs and
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Digital Asset Management is Broken—And So Are Your 'AI Agents'
Everyone's selling 'agentic systems' for content ops this week, but they're just shiny wrappers around the same broken DAM workflows. The fix? Radical
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X Money’s Hostage Game: U.S. Creators Now Forced Into Musk’s Walled Wallet
X just forced U.S. creators into its X Money payout system—no more PayPal, no more options. It’s lock-in, not innovation. Stop playing by Musk’s
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Athletic Brewing's New CMO: More Hype, More Spend—But Will It Actually Sell Beer?
Athletic Brewing’s CMO shuffle is just more chest-thumping marketing spend—while the product still plays second fiddle to the
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Halo Collar’s Data Fetish: Why DTC Dogs Sniff Out Retail the Hard Way
Halo Collar’s retail push isn’t powered by AI fairy tales or Instagram hype—it’s serious data work, incrementality, and killing off useless
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Stop Hand-Waving Marketer P&L: Why Passing the Buck Is Killing Your Brand Dead
Marketers can’t own profit without real power. Passing P&L to marketing is just scapegoating—unless you’re ready to let them make the real
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Yoast 25.0 and the Bloat Cartel: How SEO Plugins Tank Your Site
Yoast 25.0 clocks in at 3.4MB uncompressed and injects 60+ database options on install. If you’re still running this in 2026, you deserve your rankings.
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Google's September 2026 AI Update Burned Half of Daily Mail's Traffic—Here's Why
Google's September 2026 AI Search update vaporized 53% of publisher traffic. Most of you built for Google, not for users—and you got exactly what you deserved.
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Tuesday's Tidal Flow: Navigating the Waves of Change
Today's transits urge a deeper look at America's complex identity and shared responsibilities. With the Moon in Aquarius, communication and innovation are key.
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Claude-4.7 and Answer Boxes: How Anthropic Just Nuked Your SEO Honeypot
Anthropic unleashed Claude-4.7 on June 14, 2024. If you rely on Google answer boxes, your traffic’s about to get torched.
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Open-Source MMM: The Summer Fad Nobody Asked For (But Everyone’s Suddenly Selling)
Open-source marketing mix modeling is the summer’s most overhyped analytics fad—sold by the same charlatans who brought you last year’s SEO
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X’s Video Overlay Update: A Too-Late Copycat Move for a Platform on Autopilot
X just added video overlays for iOS, years after every other social platform. Don’t expect this to revive engagement—the party’s
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Wednesday's Insight: Navigating Aquarius Moon and Pluto's American Evolution
With the Moon in Aquarius, the focus is on America's ideals and communications. Pluto's ongoing return in Capricorn deepens our collective financial journey.
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Why LinkedIn SEO Gurus Pushing Keyword Density in 2026 Deserve to Be Called Out
In 2026, self-anointed LinkedIn SEO gurus still peddle keyword density myths, even as Google's algorithms left that metric for dead in 2012.
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Rank Math's 'AI SEO Assistant' 2026 Release: Automation Snake Oil for Publishers
Rank Math’s 2026 ‘AI SEO Assistant’ promises hands-free ranking, but delivers little more than glorified keyword stuffing wrapped in SaaS pricing.
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Klarna’s CMO Jumps Ship: Don’t Call It a Brand Revolution—It’s More Like a Fintech Hangover
Klarna’s CMO is out after nine years of pink branding and influencer blitzes. Don’t mistake the noise for a fintech revolution—it’s a distraction from real
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