Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Apple’s AI Drama and Vine’s Resurrection: What Marketers Need to Stop Ignoring
Apple’s recent AI retreat exposes the myth of its privacy-first stance, while Vine’s comeback challenges marketers to rethink short-form video strategies amid social fatigue.
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Ziff Davis Gobbles Up Four Recurrent Ventures Brands, Betting Big on Lifestyle Content While Rivals Retreat
Ziff Davis is doubling down on lifestyle content by acquiring four brands from Recurrent Ventures, bucking the trend of media companies retreating from the open web.
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Criteo’s $1 Billion Quarter Masks Real Trouble Behind YoY Growth
Criteo’s $1 billion Q1 haul looks good until you realize it’s propped up by short-term deals and overshadowed by major client losses. The retargeting giant is struggling to keep pace in a privacy-first world.
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Disney+ AI Hype Meets Reality: Why Josh D’Amaro’s Digital Centerpiece Promises More Than It Delivers
Disney CEO Josh D’Amaro calls Disney+ the company’s digital centerpiece, promising AI-driven upgrades. But beneath the hype lies familiar tech grift and underwhelming execution.
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Ted Turner’s Death Marks the End of an Era in 24-Hour News Hype
Ted Turner, the man who created CNN and pioneered 24-hour news, has died at 87. His legacy is a relentless news cycle that reshaped media — for better and worse.
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Why Betting on Positivity in Podcasting Beats the Clickbait Hot Take Trap
In a sea of clickbait outrage, the Good Noticings podcast chooses positivity — proving that thoughtful content can thrive without falling into the hot take trap.
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The CMO Revolt: Why Marketing Chiefs Are Getting Fired and What It Means for Growth
Last month’s mass CMO shakeups reveal a brutal truth: the marketing playbook is broken, and boards demand ruthless growth operators, not brand cheerleaders.
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Victoria Lozano’s Crayola Makeover: Legacy Brand Revival Without the Corporate Snooze
Victoria Lozano’s overhaul of Crayola proves legacy brand revival doesn’t need to be a boring corporate rerun or a desperate viral chase. It’s about real strategy and emotional grit.
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Google’s AI Max One Year Later: Search Costs Skyrocket While Advertisers Get Milked
A year after Google launched AI Max bidding, advertisers face soaring CPCs and shrinking returns as zero-click traffic worsens the squeeze.
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Possible’s Marketers Grapple with AI Hype While Clinging to ‘Human’ Facades
Marketers at Possible reveal the messy truth behind AI in marketing: it’s less magic and more a struggle to keep content human amid growing automation pressures.
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Ace Hardware’s AI Assistant: A Rare Win in the Corporate Chatbot Circus
Ace Hardware’s new AI assistant isn’t another half-baked chatbot. It’s a carefully designed tool that actually helps employees, proving that AI can work when done right.
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Forrester’s New Report Exposes B2B Marketing’s Deadly Blind Spot: Buyers Have Already Picked Their Vendors
Forrester reveals that 66% of B2B buyers pick their vendors before any direct contact, rendering traditional marketing tactics obsolete. The buying process is now confirmation, not selection.
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Cartier’s Panther Campaign Proves Luxury Branding Isn’t Dead, Just Lazy Everywhere Else
Cartier’s recent OOH campaign featuring its iconic panther reminded the luxury world that true brand distinctiveness comes from owning your heritage—not chasing trends. The campaign’s success earned it top honors in Kantar’s ‘The Works’ study.
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Airwallex Ditches Quick Fixes, Banks on ‘Compound Effect’ to Shake Up B2B Fintech Branding
Airwallex rejects fintech marketing hype, betting on slow, steady brand trust and deep partnerships to disrupt B2B finance. No quick wins here.
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The GSC Discover Traffic Attribution Scam: How Google Tricks Publishers with Fake Metrics
Google Search Console’s Discover traffic metric inflates impressions and clicks for over 70% of publishers, creating a phantom traffic bonanza.
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IndexNow Is a Lie: Why Microsoft’s Ping Protocol Adds Zero Real Value to Your SEO
Microsoft launched IndexNow in 2021 claiming instant indexing benefits. Yet, evidence shows it barely moves the needle for real-world traffic or rankings.
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Anchor Butter Ditches Pasture Clichés to Cut Through Advertising Noise
Anchor Butter is abandoning the tired trope of cows in fields, aiming to break through the dairy category’s advertising monotony with fresher storytelling.
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McDonald’s UK and Ireland Puts Longtime Insider Tim Kenward in the Hotseat as CMO—Marketing Stuck in a Comfort Zone?
McDonald’s UK and Ireland’s new CMO Tim Kenward is a longtime insider whose appointment signals a refusal to disrupt a stagnant brand marketing strategy.
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