Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Twitter.now: The Startup Punking X by Taking Back the Bird
Forget TikTok’s new filters. The real news: Twitter.now is trolling X by reviving the Twitter name and bird logo, betting Musk abandoned
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Stop Blaming Vague Feedback—AI Won’t Magically Make You a Better Leader, But It Will Expose Your Weak Spots
AI won’t transform you into a legendary leader overnight—but it will force you to face the uncomfortable gaps in your self-mythology. Stop using it for ego
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TikTok’s NFL Deal: The League Sells Its Soul for Gen Z Scrolls
The NFL just inked a TikTok deal, hoping vertical video will salvage its relevance with Gen Z. But all the 'hubs' in the world can’t save a league chasing
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Hershey’s Katseye: The Candy Giant’s Gen Z Pandering Hits Peak TikTok Nonsense
Hershey’s latest Gen Z campaign is influencer theater dressed as innovation. Same sugar, new hashtag—don’t fall for the TikTok
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Google’s Ad Tech Monopoly Gets a Hall Pass—Again, Thanks to Judge Brinkema
Judge Brinkema just let Google keep its ad tech empire intact, monopoly or not. Anyone waiting for regulators to save digital advertising is
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Creator Cash: The Big Platforms' Payout Game Is Still a Rigged Carnival
Every major platform’s payout model is a moving target, and creators are the ones getting played. If you want real money, stop waiting for a
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Brands Finally Admit: AI Influencers Are a Joke, So They're Begging Gen X to Save Their Asses
Brands are scrambling back to Millennial and Gen X creators this autumn, because AI influencers can’t deliver trust, consistency, or real
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Sports Direct Throws a Tantrum After ASA Calls Out Its Discount Fakery—And They’re Not Alone
Sports Direct is furious after the ASA banned its fake discount ad, but the real outrage is how common this retail scam is. The ASA should keep
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AI-Optimized Creators: The New Grift Brands Are Swallowing Whole
Brands are shoving creators into AI-shaped boxes, demanding content that pleases both humans and search engines. The result? Robotic garbage—and it isn't
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Amazon’s Latest FTC Fight: A Masterclass in Corporate Gaslighting
Amazon’s blog post clapping back at the FTC lawsuit is pure corporate theater. The real story: ad costs are up, transparency is down, and sellers are getting
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Your CDP Is Dead Weight: Why Data Strategy Needs to Break Out of the Box
Still obsessing over which CDP to buy? You’ve missed the point. The real data decision is where your customer intelligence actually lives—and who owns
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Software Sales Is a Bottleneck: Buyers Want AI Speed, Vendors Deliver Fax Machine Vibes
Software buyers are moving at AI speed, but vendors are stuck in 2009. Stop treating your sales process like a sacred ritual—lead with speed or get left
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Reddit Hands the AI Keys to Lazy Advertisers—And the Grift Begins
Reddit’s AI-powered Max campaigns promise effortless results, but they’re a lifeline for lazy agencies and a recipe for wasted ad
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Graza’s NASCAR Stunt: Olive Oil With a Side of Mayonnaise and America’s Loudest Brandwash
Graza’s NASCAR tie-in is a desperate attempt to go mainstream—alienating both olive oil aficionados and race fans in the process. This is peak brand
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AI Ad Hype: The Grift That Won’t Show Its Work
LLM ad buys are a black box: no real controls, no transparency, zero receipts. If your agency can’t show you where your AI ad dollars go, fire
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Amazon’s Shadow Tax: The Quiet Scam Inflating Your Ad Costs (And Why No One’s Stopping It)
Amazon is quietly gouging advertisers with a 'secret ad surcharge' while everyone from agencies to regulators looks the other way. This is the real tax on
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Price Promotions Are Killing Your Brand—But CMOs Keep Hitting Snooze
Brands clinging to 'premium' status while running endless price promos are fooling no one—except themselves. The promo addiction is killing long-term
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Solar Storm Mania: Why New Yorkers Should Actually Worry (and Not Just Google It)
Public anxiety over this week's solar storm surge is justified—New York’s grid isn’t ready, and the tech industry’s contingency plans are paper-thin. As
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