Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Brand Marketers Pilfer Startup Playbook—But ‘Fan-First’ Is Just Another Buzzword Factory
Big brands are desperately aping the ‘fan-first’ social strategies of startups, but you can’t fake authenticity with a 14-person PR team and a legal
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Marketers Still Worship Growth, Ignore Profit—And It’s Killing Real Businesses
Most marketers still ignore profit, worshiping empty growth metrics—because they can’t (or won’t) prove real business impact. This has to
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Ben Branson Torches the Soft-Bellied Marketing Playbook—And Neurodiversity Wins
Ben Branson, Seedlip’s founder, isn’t buying the classic marketing hustle—he’s pushing innovation through personal adversity and unapologetic
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RSS Isn’t Dead—Google, GoDaddy and Lazy Agencies Are Killing Publisher Traffic
In 2026, over 70% of news feeds still run on RSS, but most publishers ignore their own XML. Google’s AI search is weaponizing your laziness.
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Postpartum Promises and Half-Measures: NYC’s Maternal Health Support Is Still Failing New Mothers In 2026
Despite the summer’s hype around postpartum support, New York City’s new mothers are still left fighting bureaucracy, startup grifters, and institutional
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Your Martech Stack Is a Dumpster Fire of Wasted Hours—And Nobody Wants to Admit It
If your martech stack has you working overtime, you’re not automating—you’re babysitting vendor bloat. Time to rip out the junk and reclaim your
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The Fantasy of a Nationwide Smartphone School Ban: Social Media's Multi-Billion Dollar Nightmare
The looming threat of a nationwide smartphone ban in schools isn’t about protecting kids—it’s about billions in lost social ad revenue. The panic from ad execs
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Pinterest Sells Out to Zillow: Welcome to the Real Estate Click Farm
Pinterest just handed Zillow the keys to your dream-home browsing habits. This partnership isn’t about inspiration—it’s about selling you, and your
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European Publishers Get Steamrolled by AI Scrapers While Google Plays Dumb
European publishers are bleeding content to AI bots while Google and the AI cartel ignore robots.txt and referral traffic tanks. Block them at the
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Instagram’s Logo Redesign Proves Silicon Valley Still Thinks You’re Stupid
Instagram’s new wordmark is already a punchline, and the platform’s desperate "we value your opinion" routine is fooling no one. Brands, take note: the public
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The ‘Everything Is Urgent’ Scam: Why Your Marketing To-Do List Is Making You Dumber
If your agency treats every Slack ping as urgent, you don’t have a workflow—you have chaos. Here’s how to cut through the noise and do something that
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Meta’s PR Glasses: 15,000 AI Specs Handed Out, But Who’s Actually Seeing the Benefit?
Meta is handing out 15,000 AI glasses to vision-impaired users in Ireland. Charity or PR cosplay? Don’t let the hype fog your
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Shinola’s New Ad: ‘Succession’ Star Nicholas Braun Sells Anxiety, Not Watches
Shinola’s first brand campaign, starring and directed by ‘Succession’ actor Nicholas Braun, leans into anxiety instead of substance. The result? A luxury-brand
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Agentic AI Isn’t Fixing Your Media Buy: Supply-Path Optimization Still Does the Heavy Lifting
Agentic AI isn’t saving your media buying this summer—supply-path optimization is. Ignore the hype and start cutting your ad tech dead weight
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Google’s August 2026 Core Update: The Waterloo of AI-Generated Content Farms
On August 13, 2026, Google torched over 80% of AI-driven content sites overnight. If your traffic tanked, thank OpenAI-powered nonsense and lazy SEO agencies.
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Ad Tech’s IPO Dream Is Dead—And It’s About Time
Ad tech’s IPO gold rush is over. The public markets have seen through the bluff, and the only way forward is ruthless efficiency and real
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AppLovin’s Boring, Self-Serving Pivot: Why The Ad World Still Won’t Care About Your Match-3 Inventory
AppLovin’s summer swerve to non-gaming advertisers is just another adtech mirage. If you’re not selling games or VPNs, walk away from that pitch
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Nielsen Buys DoubleVerify: This Isn’t AI, It’s an Old-School Data Land Grab
Nielsen’s DoubleVerify deal isn’t about AI—it’s about owning the signals that feed the models. Control the data, control the
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