Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
AdExchanger Gala 2026: Champagne for the Usual Suspects, While Ad Tech’s Real Problems Go Unmentioned
This week’s AdExchanger Awards Gala handed out more trophies to the same platforms and agencies, while the industry’s actual problems—data decay, AI
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OpenAI's Ad Platform: All Hype, No Accountability—And Marketers Know It
OpenAI is hawking ChatGPT ads without real measurement or accountability. Marketers are keeping budgets low for a reason—and it's not fear of missing
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Amazon’s Ad Measurement Scheme: Another Walled Garden Power Grab
Amazon wants agencies to trust its ad measurement, but offers nothing but black-box metrics and self-serving dashboards. The industry should demand
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Very Hires Ex-Frasers CMO Beckie Crane-Stanion—Retail’s Marketing Carousel Spins Again
Very has poached ex-Frasers CMO Beckie Crane-Stanion as its new marketing director, but unless she rips up the old playbook, don’t expect
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States Go for the Jugular: Meta, TikTok, and YouTube Face a Patchwork of New Rules
States aren’t waiting for Congress—they’re gutting social media platforms with custom rules, settlements, and lawsuits. If you thought compliance was easy,
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Salesforce Snaps Up Listen Labs: Another AI CRM Land Grab, Same Old Playbook
Salesforce's Listen Labs acquisition is just another AI-powered smokescreen—synthetic interviews masquerading as customer insight. Don't buy the
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Pinterest’s Post-Holiday Playbook: Stop Shilling Gifts, Start Selling Self-Delusion
Pinterest wants marketers to pivot from gift guides to self-care after Christmas, but this tactical whiplash is a recipe for empty engagement and zero
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Meta’s Contributor Badges: Another Desperate Patch on the Zuckerberg Forums Dumpster Fire
Meta just dropped contributor badges and topic labels on its Forums app, desperately trying to revive its zombie Facebook Groups. Spoiler: It won’t
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Yoast 25.0 and the Schema Snake Oil: Why Structured Data Won’t Save You
Yoast 25.0 launched in May 2024 promising 'better' schema for WordPress. Here’s the ugly truth: most sites never had a schema problem. Traffic didn’t budge.
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OpenAI’s GPT-5 Turbo Index Exposes the Rot in AI SEO Plugin Land
OpenAI released its GPT-5 Turbo Index in June 2024, making most ‘AI-optimized’ publisher plugins like Yoast, Rank Math, and AIOSEO obsolete overnight.
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Visual SEO for AI Search: Stop Slapping Stock Photos and Start Structuring Your Damn Images
Visual SEO in 2026 isn’t about pretty images or alt text—it’s about rigorous entity mapping and structured data. Stop pretending
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TikTok’s New Agency Badges: The Latest Participation Trophy for Digital Middlemen
TikTok wants you to trust agencies with new 'certification tiers,' but these badges are just more empty credentials in an industry allergic to real
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CCOs Are Becoming AI Clones—And CEOs Are Sick of It
CEOs are sick of CCOs who sound like AI. If your comms strategy is just LinkedIn jargon and algorithmic beige, don't expect to survive the fall interview
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Marketing Mix Models Will Tell You If Your CTV Spend Flopped—But Don’t Expect a Postmortem
Marketing mix models will tell you if your CTV dollars moved the needle, but not why—or how to fix it next time. Treat MMMs as a starting point, not
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BrewDog’s New CMO Admits the Mess: Here’s Why Corporate Rehab Won’t Save Them
BrewDog’s new CMO John Beasley admits the brand’s reputation is in ruins. But unless the company gets brutally honest and transparent, it’s just more marketing
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KFC’s Game Show Gimmick: Fried Chicken Won’t Save Your Brand From Mediocrity
KFC thinks a game show will make it an icon. That’s wishful thinking—the real problem isn’t advertising, it’s relevance. Stop chasing
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KFC’s Game Show for Chicken Maniacs: When Ad Agencies Run Out of Ideas and Call It ‘Content’
KFC’s new ‘superfan’ game show is peak agency cargo-cult: a 30-minute content grab dressed as brand storytelling, but serving only quarterly
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Marketing Careers Are on Life Support—Lauren Spearman Wants You to Admit It
Lauren Spearman isn’t here to coddle marketers through 2026’s career crisis. If you’re waiting for a safe path, you’re already
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